Here are a few examples of how you can open your videos while on a FAM trip, depending on the story you want to tell.

The "problem/solution"

The "direct benefit"

The beginner’s hook library

The "sensory"

Your talking points should be sensory, specific and centered on the unique value Jacada provides.

The "unexpected observation"

Here are a few examples of how you can open your videos while on a FAM trip, depending on the story you want to tell.

The "insider secret" hook

Click each book to learn more.

The "direct benefit" hook

"I’ve just experienced a half day history tour of Rome, and realised these are the reasons why a guide is so important."

"If you are planning a honeymoon to the Seychelles, this is the one experience you cannot leave off your itinerary."

The "sensory" hook

"I wish you could smell the wild jasmine in this courtyard right now; it’s the first thing that hits you when you arrive at the property [Name]."

"Listen to that. That is the only sound you hear when you wake up in the middle of the Serengeti."

The "problem/solution" hook

"If you're worried about the humidity in Bali during March, here is how it actually feels on the ground."

"Many people visit the vineyards of Bordeaux, but very few get to have lunch with the winemaker in their private cellar. We’ll show you how to add it to your trip."

The "unexpected observation" hook

"I wasn't expecting the food in this region to be so different from the rest of the country; here is the one dish that surprised me."

"This might look like a standard boutique hotel, but the history behind these walls changed the way I see this city."

The "insider secret" hook

"Most people visit this temple at midday, but I’ve just found the exact spot you need to be at sunrise to avoid the crowds."

"Some rooms at this hotel have a completely unobstructed view of the valley; let me show it to you."