Welcome
You've just arrived at loveholidays!
Get started
Welcome
You've just arrived at loveholidays!
10
Get started
Ours began with a simple belief...
...booking a holiday should be accessible, affordable and desirable for all people, everywhere.
Next
We’re not your typical travel provider.
We’re a tech-driven travel business, built on data, innovation and collaboration. You’ve joined a team that moves fast, asks questions and takes ownership. We care deeply about our customers, doing things better than yesterday, and delivering results. This mentality didn’t happen by accident, it's been shaped by where we started…
Ours began with a simple belief...
...booking a holiday should be accessible, affordable and desirable for all people, everywhere.
Ours began with a simple belief...
...booking a holiday should be accessible, affordable and desirable for all people, everywhere.
Our Story
Every journey starts somewhere
Learn more
loveholidays was founded in 2012 by Alex Francis and Jonny Marsh to challenge a travel industry that often felt complicated and built for the few, not the many. We started as a small, ambitious team, using technology, data and experimentation to build a simpler way to search, compare and book package holidays online.
As more customers found and trusted us, we grew. In 2016, we expanded beyond the UK with our first international launch in Ireland. In 2019 Donat Retif became our CEO, bringing a renewed focus on clarity, pace, and customer experience
Our Timeline (continued)
However, like many in the travel industry, 2020 and the global pandemic brought significant challenges. With Donat’s leadership, we navigated an uncertain period, adapted quickly, and emerged stronger. We continued to grow our teams, evolve our platform, and extend into new European markets, including Germany (2023), Austria (2024) and the Netherlands (2025). Today, we serve millions of customers across the UK and Europe. We’re the third largest ATOL holder in the UK and have no plans on slowing down our progress. So where are we heading next? In the next section, Our Vision & Mission, you'll see how we're shaping the future of loveholidays.
Our Vision & Mission
Our brand is the promise we make to our customers
Why we exist, and where we're going
Learn more
We believe travel should be for everyone.
We want to democratise travel: to make it accessible, affordable and desirable for all people, everywhere. That's where our mission comes in...
Our Mission
Our Vision
Our vision is to become the global leader in packaged holidays. It’s a bold goal. One that requires scale, innovation and leadership, as ambition alone isn’t enough.
At loveholidays, we’re on a mission to open the world to everyone, giving our customers unlimited choice, unmatched ease and unmissable value for their next holiday. This is our higher purpose.
Our Mission & Vision
Both of these are what we keep in mind through the products we build, the decisions we make and the experiences we create for our customers every day. Our vision gives us direction. Our mission turns that direction into action. But delivering on our vision and mission only matters if it shows up in real experiences for real people. To be able to do that, it’s important to understand who we’re here for, and the promise we make to them. By that, we mean it's important to understand who our customers are the the promise we make to them.
Our Customers
We serve millions of customers each year across the UK and Europe, with strong appeal among young adults, couples and families
Our brand is the promise we make to our customers
Learn more
Our Customers
Our customers are people who want great holidays without unnecessary complexity or stress. Booking can feel overwhelming, with too many options, too much jargon and too many chances for things to go wrong. Guided by our Customer Vision, we take responsibility for the full experience and remove friction wherever we can, so the journey feels simple, reassuring and reliable from start to finish.
Our Customer Vision
How we make our Customer Vision a reality...
Offer Outstanding Value
Earn Customers for Life
Own the Experince
Booking isn’t the goalpost, it’s the starting line. We strive to stay in the conversation, becoming our customers’ go-to trusted travel companion, year in, year out.
We’re responsible for the whole holiday - no matter who owns the pieces, we own the holiday. We build, sell and manage with the entire experience in mind - we’re all responsible.
We believe everyone should be able to take the holidays they’ve been dreaming of - not just a break that ticks the budget box.
Read more
Read more
Read more
Our Customer Vision Ambassadors
It's one thing to say the we treat every holiday like our own, but how does this translate to the everyday? What does it look like in practice? Watch the video below to hear from our Customer Vision Ambassadors across loveholidays and learn what it means to them in practice.
Customer Vision DOs
Our Brand
Our Brand is the promise we make to our customers
Our brand is the promise we make to our customers
Start
We are the smart way to get away.
We help people make better holiday choices with less effort and more confidence. Because our customers value trust and simplicity, our brand experience needs to reflect that. That means clear options, straightforward language and reassurance that things will work as expected.
We deliver our brand promise to life through these pillars
Unlimited choice
Unmissable value
Unmatched ease
In tracking and comparing millions of holidays per year, and then packaging up the best option for you, we’re able to make your money go as far as possible.
Using responsive results, customisable features, and proactive customer service, our product experience seamlessly takes customers from initial search to final booking.
Our superfast deal tracking search engine pinpoints more deals, faster than anyone else on the market.
What makes our Brand stand out?
We operate as a Challenger Brand to compete with those who outspend us, in ways that disrupt, are unexpected and show that we love holidays as much as you do. That’s the power of loveholidays. We capture attention and spark attraction by using our devotion to holidays in ways which “take people out of the everyday”.
Brand is more than just a logo. It's who we are at our core and what we stand for in everything we do.
That’s why our culture matters. Our Employee Value Proposition, Trailblazing Together, describes the environment and culture we've created internally, so everyone here can deliver the brand experience our customers deserve.
Delivering our brand promise takes more than great technology, or competive priceing.
It depends on people who care about the customer and make decisions with that promise in mind.
Our Culture
This is a place with innovation, curiosity and collaboration at its core
Our brand is the promise we make to our customers
Learn more
Opening the world to everyone isn’t easy, and it doesn’t happen by accident.
It means challenging convention, moving fast, learning quickly and trusting people to take ownership. At loveholidays, we harness cutting-edge technology and data, to drive the travel industry forward. That’s why culture matters here. This is a place with innovation, curiosity and collaboration at its core. Our teams lean into everyday challenges, forever learning and finding better solutions, having fun along the way. We call this: Trailblazing Together.
Trailblaze
Together
An invitation to go on this journey with others. For collaborators and team players who believe in shared success. A fun, connected community where people support one another to succeed.
A challenge to innovate and lead the way in the travel industry. A place for big-picture thinkers who get things done. Where new ideas are encouraged - and acted on.
Trailblazing Together
Trailblazing together is the unique, two-way promise we make with our people and talent. It describes what we offer, and what we ask for in return. Check out the video on the right to learn about the 4 pillars that create the foundation of our Trailblazing Together culture. These pillars aren’t just words. They describe the values and behaviours that underpin our culture and guide how we work every day.
So, why work at loveholidays? What's in it for you?
Trailblazers
These pillars aren’t just words. They describe the values and behaviours that underpin our culture and guide how we work every day. They’re what we aim to live by in our roles and they also sit at the heart of our employee recognition scheme, Trailblazers. Trailblazers is designed to formally recognise team members who role model our four pillars: innovation, growth, impact and collaboration. You’ll see this come to life regularly in our company All Hands, where we celebrate people who are making a real difference.
Learn more
Now, you know who we are, why we exist, who we serve and the kind of culture you’re joining.
From our vision to democratise travel, to our Customer Vision, brand promise and guiding principles, everything connects back to delivering great holidays for our customers and creating an environment where people can do their best work.
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Transcript
Welcome
You've just arrived at loveholidays!
Get started
Welcome
You've just arrived at loveholidays!
10
Get started
Ours began with a simple belief...
...booking a holiday should be accessible, affordable and desirable for all people, everywhere.
Next
We’re not your typical travel provider.
We’re a tech-driven travel business, built on data, innovation and collaboration. You’ve joined a team that moves fast, asks questions and takes ownership. We care deeply about our customers, doing things better than yesterday, and delivering results. This mentality didn’t happen by accident, it's been shaped by where we started…
Ours began with a simple belief...
...booking a holiday should be accessible, affordable and desirable for all people, everywhere.
Ours began with a simple belief...
...booking a holiday should be accessible, affordable and desirable for all people, everywhere.
Our Story
Every journey starts somewhere
Learn more
loveholidays was founded in 2012 by Alex Francis and Jonny Marsh to challenge a travel industry that often felt complicated and built for the few, not the many. We started as a small, ambitious team, using technology, data and experimentation to build a simpler way to search, compare and book package holidays online.
As more customers found and trusted us, we grew. In 2016, we expanded beyond the UK with our first international launch in Ireland. In 2019 Donat Retif became our CEO, bringing a renewed focus on clarity, pace, and customer experience
Our Timeline (continued)
However, like many in the travel industry, 2020 and the global pandemic brought significant challenges. With Donat’s leadership, we navigated an uncertain period, adapted quickly, and emerged stronger. We continued to grow our teams, evolve our platform, and extend into new European markets, including Germany (2023), Austria (2024) and the Netherlands (2025). Today, we serve millions of customers across the UK and Europe. We’re the third largest ATOL holder in the UK and have no plans on slowing down our progress. So where are we heading next? In the next section, Our Vision & Mission, you'll see how we're shaping the future of loveholidays.
Our Vision & Mission
Our brand is the promise we make to our customers
Why we exist, and where we're going
Learn more
We believe travel should be for everyone.
We want to democratise travel: to make it accessible, affordable and desirable for all people, everywhere. That's where our mission comes in...
Our Mission
Our Vision
Our vision is to become the global leader in packaged holidays. It’s a bold goal. One that requires scale, innovation and leadership, as ambition alone isn’t enough.
At loveholidays, we’re on a mission to open the world to everyone, giving our customers unlimited choice, unmatched ease and unmissable value for their next holiday. This is our higher purpose.
Our Mission & Vision
Both of these are what we keep in mind through the products we build, the decisions we make and the experiences we create for our customers every day. Our vision gives us direction. Our mission turns that direction into action. But delivering on our vision and mission only matters if it shows up in real experiences for real people. To be able to do that, it’s important to understand who we’re here for, and the promise we make to them. By that, we mean it's important to understand who our customers are the the promise we make to them.
Our Customers
We serve millions of customers each year across the UK and Europe, with strong appeal among young adults, couples and families
Our brand is the promise we make to our customers
Learn more
Our Customers
Our customers are people who want great holidays without unnecessary complexity or stress. Booking can feel overwhelming, with too many options, too much jargon and too many chances for things to go wrong. Guided by our Customer Vision, we take responsibility for the full experience and remove friction wherever we can, so the journey feels simple, reassuring and reliable from start to finish.
Our Customer Vision
How we make our Customer Vision a reality...
Offer Outstanding Value
Earn Customers for Life
Own the Experince
Booking isn’t the goalpost, it’s the starting line. We strive to stay in the conversation, becoming our customers’ go-to trusted travel companion, year in, year out.
We’re responsible for the whole holiday - no matter who owns the pieces, we own the holiday. We build, sell and manage with the entire experience in mind - we’re all responsible.
We believe everyone should be able to take the holidays they’ve been dreaming of - not just a break that ticks the budget box.
Read more
Read more
Read more
Our Customer Vision Ambassadors
It's one thing to say the we treat every holiday like our own, but how does this translate to the everyday? What does it look like in practice? Watch the video below to hear from our Customer Vision Ambassadors across loveholidays and learn what it means to them in practice.
Customer Vision DOs
Our Brand
Our Brand is the promise we make to our customers
Our brand is the promise we make to our customers
Start
We are the smart way to get away.
We help people make better holiday choices with less effort and more confidence. Because our customers value trust and simplicity, our brand experience needs to reflect that. That means clear options, straightforward language and reassurance that things will work as expected.
We deliver our brand promise to life through these pillars
Unlimited choice
Unmissable value
Unmatched ease
In tracking and comparing millions of holidays per year, and then packaging up the best option for you, we’re able to make your money go as far as possible.
Using responsive results, customisable features, and proactive customer service, our product experience seamlessly takes customers from initial search to final booking.
Our superfast deal tracking search engine pinpoints more deals, faster than anyone else on the market.
What makes our Brand stand out?
We operate as a Challenger Brand to compete with those who outspend us, in ways that disrupt, are unexpected and show that we love holidays as much as you do. That’s the power of loveholidays. We capture attention and spark attraction by using our devotion to holidays in ways which “take people out of the everyday”.
Brand is more than just a logo. It's who we are at our core and what we stand for in everything we do.
That’s why our culture matters. Our Employee Value Proposition, Trailblazing Together, describes the environment and culture we've created internally, so everyone here can deliver the brand experience our customers deserve.
Delivering our brand promise takes more than great technology, or competive priceing.
It depends on people who care about the customer and make decisions with that promise in mind.
Our Culture
This is a place with innovation, curiosity and collaboration at its core
Our brand is the promise we make to our customers
Learn more
Opening the world to everyone isn’t easy, and it doesn’t happen by accident.
It means challenging convention, moving fast, learning quickly and trusting people to take ownership. At loveholidays, we harness cutting-edge technology and data, to drive the travel industry forward. That’s why culture matters here. This is a place with innovation, curiosity and collaboration at its core. Our teams lean into everyday challenges, forever learning and finding better solutions, having fun along the way. We call this: Trailblazing Together.
Trailblaze
Together
An invitation to go on this journey with others. For collaborators and team players who believe in shared success. A fun, connected community where people support one another to succeed.
A challenge to innovate and lead the way in the travel industry. A place for big-picture thinkers who get things done. Where new ideas are encouraged - and acted on.
Trailblazing Together
Trailblazing together is the unique, two-way promise we make with our people and talent. It describes what we offer, and what we ask for in return. Check out the video on the right to learn about the 4 pillars that create the foundation of our Trailblazing Together culture. These pillars aren’t just words. They describe the values and behaviours that underpin our culture and guide how we work every day.
So, why work at loveholidays? What's in it for you?
Trailblazers
These pillars aren’t just words. They describe the values and behaviours that underpin our culture and guide how we work every day. They’re what we aim to live by in our roles and they also sit at the heart of our employee recognition scheme, Trailblazers. Trailblazers is designed to formally recognise team members who role model our four pillars: innovation, growth, impact and collaboration. You’ll see this come to life regularly in our company All Hands, where we celebrate people who are making a real difference.
Learn more
Now, you know who we are, why we exist, who we serve and the kind of culture you’re joining.
From our vision to democratise travel, to our Customer Vision, brand promise and guiding principles, everything connects back to delivering great holidays for our customers and creating an environment where people can do their best work.