A COURSE ON COMMUNICATION & CONTENT CREATION
PRACTICAL SCENARIOS
Client:
Next
Lets start with a scenario
A team at Akwaaba Bank Ghana Ltd. is preparing to pitch a new youth savings product to management. The product idea is strong, but how the team communicates it will determine whether it gets approved for funding.
However, something goes wrong
When Communication Breaks Down
At the presentation, the lack of communication skills becomes obvious. The slides are wordy, the speakers talk over each other, and questions from management are met with unclear or conflicting answers.
One executive becomes visibly frustrated, saying, “You people are not saying the same thing — what exactly are you proposing?” The meeting ends without approval. The team leaves feeling disappointed, realizing that poor communication made their great idea look weak.
When Communications is Done Well
Learning from that experience, the team leader — inspired by a training on Effective Workplace Communication — guides the team to prepare again. This time, they assign clear speaking roles, simplify their language, and rehearse their delivery.
The marketing officer opens with a relatable story about a young Ghanaian entrepreneur saving digitally; the IT officer explains the platform features clearly; and the finance officer presents the numbers confidently. During questions, they listen attentively and respond consistently.
Guess What Happened Next?
Meet Ama
Ama, a recent IT graduate from the University of Cape Coast, attended a youth innovation meetup in Accra. She spent most of the networking break scrolling on her phone and avoided introducing herself to others.
Later, she saw an internship post from one of the companies represented at the event. Her email application was short and impersonal: “Hi, I saw your post. I’d like to apply. Please see my CV.”
When she finally approached a recruiter, her introduction was vague — “I’m looking for something in tech” — with no clear mention of her skills or interests.
Continue
- Stabilize your phone: Use both hands or a tripod to avoid shaky footage.
- Record in landscape mode: Especially for presentations, YouTube, or wide visuals.
- Check your background: Keep it clean and relevant to your subject.
- Edit after shooting: Use apps like CapCut, Snapseed, or Canva to enhance colors and crop unwanted parts.
Meet Imelda
Imelda, another IT graduate who attended the same meetup, used her communication skills to make the most of the event. During the networking session, she approached one of the guest speakers from a fintech company, introduced herself clearly, and asked thoughtful questions about digital innovation. Her enthusiasm and active listening made a strong impression.
When she later saw the company’s internship post on LinkedIn, she sent a concise, well-written email referencing their earlier conversation and expressing interest.
Continue
- Stabilize your phone: Use both hands or a tripod to avoid shaky footage.
- Record in landscape mode: Especially for presentations, YouTube, or wide visuals.
- Check your background: Keep it clean and relevant to your subject.
- Edit after shooting: Use apps like CapCut, Snapseed, or Canva to enhance colors and crop unwanted parts.
Meet Imelda
During the interview, she maintained good posture, spoke confidently, and used examples to show her problem-solving and teamwork abilities. When offered the role, she professionally discussed her schedule to balance the internship with an online certification.
Abena’s clarity, confidence, and courtesy helped her turn a simple connection into a real career opportunity.
Continue
- Stabilize your phone: Use both hands or a tripod to avoid shaky footage.
- Record in landscape mode: Especially for presentations, YouTube, or wide visuals.
- Check your background: Keep it clean and relevant to your subject.
- Edit after shooting: Use apps like CapCut, Snapseed, or Canva to enhance colors and crop unwanted parts.
Best Practices to Get Quality Photos and Videos
Use natural light whenever possible: Avoid harsh direct light or dark environments.
Clean your lens before shooting: A small detail that greatly improves clarity.
Follow the rule of thirds: Position subjects slightly off-center for balanced, appealing composition.
- Stabilize your phone: Use both hands or a tripod to avoid shaky footage.
- Record in landscape mode: Especially for presentations, YouTube, or wide visuals.
- Check your background: Keep it clean and relevant to your subject.
- Edit after shooting: Use apps like CapCut, Snapseed, or Canva to enhance colors and crop unwanted parts.
Best practices for editing with CapCut
Use templates smartly: CapCut’s templates help maintain design consistency and save time, but personalize them to reflect your brand.
Change Angles Frequently: Keep your audience engaged by changing camera angles or perspectives every 8–12 seconds. This creates a sense of movement and visual interest, reducing viewer fatigue and encouraging them to watch through the entire video.
Balance visuals and sound: Ensure your background music doesn’t overpower speech.
Continue
Generating Content with AI and Being a Responsible User
Take the course
During the interview, she gave unclear answers, avoided eye contact, and replied passively to questions about her goals and expectations with phrases like “Anything is fine.”
Her lack of clarity, confidence, and engagement made it hard for the recruiters to understand her strengths. She didn’t get the opportunity.
During the interview, she gave unclear answers, avoided eye contact, and replied passively to questions about her goals and expectations with phrases like “Anything is fine.”
Her lack of clarity, confidence, and engagement made it hard for the recruiters to understand her strengths. She didn’t get the opportunity.
During the interview, she gave unclear answers, avoided eye contact, and replied passively to questions about her goals and expectations with phrases like “Anything is fine.”
Her lack of clarity, confidence, and engagement made it hard for the recruiters to understand her strengths. She didn’t get the opportunity.
Skill In Demand
During project meetings, the team struggles to align their ideas. The marketing officer has brilliant insights on branding, the IT officer understands the digital side, and the finance officer focuses on cost implications — but none of them seem to connect their points clearly. The team leader realizes that, despite having technical competence, they are not communicating effectively. They need someone who can articulate the product’s value, listen to different perspectives, and synthesize ideas into a clear, persuasive message for management.
What Happens Next?
You Guessed Right!
Management is impressed — not just by the idea, but by their professionalism and teamwork. The product gets approved for pilot testing.
Export in high quality: Always export videos in HD for clarity, especially if sharing online.
PRACTICAL SCENARIOS
Jerry Kanyinebi
Created on December 31, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Essential Business Proposal
View
Project Roadmap Timeline
View
Step-by-Step Timeline: How to Develop an Idea
View
Artificial Intelligence History Timeline
View
Mobile Phone Call
View
Momentum: Tools Tutorial
View
Momentum: Onboarding Video
Explore all templates
Transcript
A COURSE ON COMMUNICATION & CONTENT CREATION
PRACTICAL SCENARIOS
Client:
Next
Lets start with a scenario
A team at Akwaaba Bank Ghana Ltd. is preparing to pitch a new youth savings product to management. The product idea is strong, but how the team communicates it will determine whether it gets approved for funding.
However, something goes wrong
When Communication Breaks Down
At the presentation, the lack of communication skills becomes obvious. The slides are wordy, the speakers talk over each other, and questions from management are met with unclear or conflicting answers.
One executive becomes visibly frustrated, saying, “You people are not saying the same thing — what exactly are you proposing?” The meeting ends without approval. The team leaves feeling disappointed, realizing that poor communication made their great idea look weak.
When Communications is Done Well
Learning from that experience, the team leader — inspired by a training on Effective Workplace Communication — guides the team to prepare again. This time, they assign clear speaking roles, simplify their language, and rehearse their delivery.
The marketing officer opens with a relatable story about a young Ghanaian entrepreneur saving digitally; the IT officer explains the platform features clearly; and the finance officer presents the numbers confidently. During questions, they listen attentively and respond consistently.
Guess What Happened Next?
Meet Ama
Ama, a recent IT graduate from the University of Cape Coast, attended a youth innovation meetup in Accra. She spent most of the networking break scrolling on her phone and avoided introducing herself to others.
Later, she saw an internship post from one of the companies represented at the event. Her email application was short and impersonal: “Hi, I saw your post. I’d like to apply. Please see my CV.”
When she finally approached a recruiter, her introduction was vague — “I’m looking for something in tech” — with no clear mention of her skills or interests.
Continue
Meet Imelda
Imelda, another IT graduate who attended the same meetup, used her communication skills to make the most of the event. During the networking session, she approached one of the guest speakers from a fintech company, introduced herself clearly, and asked thoughtful questions about digital innovation. Her enthusiasm and active listening made a strong impression.
When she later saw the company’s internship post on LinkedIn, she sent a concise, well-written email referencing their earlier conversation and expressing interest.
Continue
Meet Imelda
During the interview, she maintained good posture, spoke confidently, and used examples to show her problem-solving and teamwork abilities. When offered the role, she professionally discussed her schedule to balance the internship with an online certification.
Abena’s clarity, confidence, and courtesy helped her turn a simple connection into a real career opportunity.
Continue
Best Practices to Get Quality Photos and Videos
Use natural light whenever possible: Avoid harsh direct light or dark environments.
Clean your lens before shooting: A small detail that greatly improves clarity.
Follow the rule of thirds: Position subjects slightly off-center for balanced, appealing composition.
Best practices for editing with CapCut
Use templates smartly: CapCut’s templates help maintain design consistency and save time, but personalize them to reflect your brand.
Change Angles Frequently: Keep your audience engaged by changing camera angles or perspectives every 8–12 seconds. This creates a sense of movement and visual interest, reducing viewer fatigue and encouraging them to watch through the entire video.
Balance visuals and sound: Ensure your background music doesn’t overpower speech.
Continue
Generating Content with AI and Being a Responsible User
Take the course
During the interview, she gave unclear answers, avoided eye contact, and replied passively to questions about her goals and expectations with phrases like “Anything is fine.”
Her lack of clarity, confidence, and engagement made it hard for the recruiters to understand her strengths. She didn’t get the opportunity.
During the interview, she gave unclear answers, avoided eye contact, and replied passively to questions about her goals and expectations with phrases like “Anything is fine.”
Her lack of clarity, confidence, and engagement made it hard for the recruiters to understand her strengths. She didn’t get the opportunity.
During the interview, she gave unclear answers, avoided eye contact, and replied passively to questions about her goals and expectations with phrases like “Anything is fine.”
Her lack of clarity, confidence, and engagement made it hard for the recruiters to understand her strengths. She didn’t get the opportunity.
Skill In Demand
During project meetings, the team struggles to align their ideas. The marketing officer has brilliant insights on branding, the IT officer understands the digital side, and the finance officer focuses on cost implications — but none of them seem to connect their points clearly. The team leader realizes that, despite having technical competence, they are not communicating effectively. They need someone who can articulate the product’s value, listen to different perspectives, and synthesize ideas into a clear, persuasive message for management.
What Happens Next?
You Guessed Right!
Management is impressed — not just by the idea, but by their professionalism and teamwork. The product gets approved for pilot testing.
Export in high quality: Always export videos in HD for clarity, especially if sharing online.