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Welcome to Unit 3 Marketing
Marketing encompasses more than simple advertising and selling. It describes the activity businesses engage in to create, communicate, deliver, and exchange their products to their customers, clients, partners, and society. Business owners not only aim to provide customers with the goods and services they want and need, but they also need to convince them to make a purchase and come back for more. It involves the product, price, distribution, and promotion in the form of advertisements, publicity, public relations, and sales promotion. We will explore e-commerce, e-business, and the use of social media marketing. You can start by reviewing the unit learning outcomes and then reviewing the unit resources.
To access the AI Summary of this page or to download the PDF transcript for the video, please click on the icons above.
Video Transcript
AI Summary
Source and License: This work is licensed by Saylor Academy under a Creative Commons Attribution-NonCommercial-Sharealike 4.0 International License (CC BY-NC-SA 4.0). This content was created using Genially and Synthesia. AI-generated avatars and voices in this video were created using Synthesia and remain subject to Synthesia’s Terms of Service; these elements are not covered by the Creative Commons license. Synthesia trademarks and services remain the property of Synthesia. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially’s Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
Source and License: This work is licensed by Saylor Academy under a Creative Commons Attribution-NonCommercial-Sharealike 4.0 International License (CC BY-NC-SA 4.0). This content was created using Genially and Synthesia. AI-generated avatars and voices in this video were created using Synthesia and remain subject to Synthesia’s Terms of Service; these elements are not covered by the Creative Commons license. Synthesia trademarks and services remain the property of Synthesia. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially’s Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
Unit 3 Introduction Video
Marketing encompasses more than simple advertising and selling. It describes the activity businesses engage in to create, communicate, deliver, and exchange their products to their customers, clients, partners, and society. Business owners not only aim to provide customers with the goods and services they want and need, but they also need to convince them to make a purchase and come back for more. It involves the product, price, distribution, and promotion in the form of advertisements, publicity, public relations, and sales promotion. We will explore e-commerce, e-business, and the use of social media marketing. You can start by reviewing the unit learning outcomes and then reviewing the unit resources.
AI Summary
YouTube
Transcript
Source and License: This work is licensed by Saylor Academy under a Creative Commons Attribution-NonCommercial-Sharealike 4.0 International License (CC BY-NC-SA 4.0). This content was created using Genially and Synthesia. AI-generated avatars and voices in this video were created using Synthesia and remain subject to Synthesia’s Terms of Service; these elements are not covered by the Creative Commons license. Synthesia trademarks and services remain the property of Synthesia. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially’s Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
AI Summary
This unit introduces marketing as a broad business function that goes far beyond advertising and selling. You’ll explore how businesses create, communicate, deliver, and exchange value with customers, clients, partners, and society. Here are some key takeaways:
- Understand the four key elements of marketing: product, price, distribution, and promotion.
- Learn how businesses encourage customers not only to buy—but to return.
- Examine tools such as advertising, publicity, public relations, and sales promotions.
- Explore e-commerce, e-business, and the growing role of social media marketing.
You can begin by reviewing the unit learning outcomes and then exploring the unit resources.
AI Summary
This unit introduces marketing as a broad business function that goes far beyond advertising and selling. You’ll explore how businesses create, communicate, deliver, and exchange value with customers, clients, partners, and society. Here are some key takeaways:
- Understand the four key elements of marketing: product, price, distribution, and promotion.
- Learn how businesses encourage customers not only to buy—but to return.
- Examine tools such as advertising, publicity, public relations, and sales promotions.
- Explore e-commerce, e-business, and the growing role of social media marketing.
You can begin by reviewing the unit learning outcomes and then exploring the unit resources.
Unit 3 Introduction Video
Saylor Academy
Created on December 10, 2025
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Transcript
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Experiencing playback issues or need translation options?
Welcome to Unit 3 Marketing
Marketing encompasses more than simple advertising and selling. It describes the activity businesses engage in to create, communicate, deliver, and exchange their products to their customers, clients, partners, and society. Business owners not only aim to provide customers with the goods and services they want and need, but they also need to convince them to make a purchase and come back for more. It involves the product, price, distribution, and promotion in the form of advertisements, publicity, public relations, and sales promotion. We will explore e-commerce, e-business, and the use of social media marketing. You can start by reviewing the unit learning outcomes and then reviewing the unit resources.
To access the AI Summary of this page or to download the PDF transcript for the video, please click on the icons above.
Video Transcript
AI Summary
Source and License: This work is licensed by Saylor Academy under a Creative Commons Attribution-NonCommercial-Sharealike 4.0 International License (CC BY-NC-SA 4.0). This content was created using Genially and Synthesia. AI-generated avatars and voices in this video were created using Synthesia and remain subject to Synthesia’s Terms of Service; these elements are not covered by the Creative Commons license. Synthesia trademarks and services remain the property of Synthesia. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially’s Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
Source and License: This work is licensed by Saylor Academy under a Creative Commons Attribution-NonCommercial-Sharealike 4.0 International License (CC BY-NC-SA 4.0). This content was created using Genially and Synthesia. AI-generated avatars and voices in this video were created using Synthesia and remain subject to Synthesia’s Terms of Service; these elements are not covered by the Creative Commons license. Synthesia trademarks and services remain the property of Synthesia. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially’s Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
Unit 3 Introduction Video
Marketing encompasses more than simple advertising and selling. It describes the activity businesses engage in to create, communicate, deliver, and exchange their products to their customers, clients, partners, and society. Business owners not only aim to provide customers with the goods and services they want and need, but they also need to convince them to make a purchase and come back for more. It involves the product, price, distribution, and promotion in the form of advertisements, publicity, public relations, and sales promotion. We will explore e-commerce, e-business, and the use of social media marketing. You can start by reviewing the unit learning outcomes and then reviewing the unit resources.
AI Summary
YouTube
Transcript
Source and License: This work is licensed by Saylor Academy under a Creative Commons Attribution-NonCommercial-Sharealike 4.0 International License (CC BY-NC-SA 4.0). This content was created using Genially and Synthesia. AI-generated avatars and voices in this video were created using Synthesia and remain subject to Synthesia’s Terms of Service; these elements are not covered by the Creative Commons license. Synthesia trademarks and services remain the property of Synthesia. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially’s Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
AI Summary
This unit introduces marketing as a broad business function that goes far beyond advertising and selling. You’ll explore how businesses create, communicate, deliver, and exchange value with customers, clients, partners, and society. Here are some key takeaways:
- Understand the four key elements of marketing: product, price, distribution, and promotion.
- Learn how businesses encourage customers not only to buy—but to return.
- Examine tools such as advertising, publicity, public relations, and sales promotions.
- Explore e-commerce, e-business, and the growing role of social media marketing.
You can begin by reviewing the unit learning outcomes and then exploring the unit resources.AI Summary
This unit introduces marketing as a broad business function that goes far beyond advertising and selling. You’ll explore how businesses create, communicate, deliver, and exchange value with customers, clients, partners, and society. Here are some key takeaways:
- Understand the four key elements of marketing: product, price, distribution, and promotion.
- Learn how businesses encourage customers not only to buy—but to return.
- Examine tools such as advertising, publicity, public relations, and sales promotions.
- Explore e-commerce, e-business, and the growing role of social media marketing.
You can begin by reviewing the unit learning outcomes and then exploring the unit resources.