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Kalee Li

Created on December 9, 2025

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Transcript

About Me

Understand ↓ Simplify ↓ Build ↓ Automate ↓ Improve

• Translating business needs into technical solutions • Designing reliable data workflows • Building automation

  • Clarity
  • Efficiency
  • Impact

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Title

WORK

Title

DRIVE

Title

VALUE

How I approach problems and delivery

Write a brief description here

Write a brief description here

What guides my decisions and priorities

Write a brief description here

How I contribute to teams and projects

Areas of Focus

Technical Skills

Databases & Platforms

Visualization

Programing & Data

Project Management

Automation & Tools

Education & Certifications

Google Data Analytics Professional

B.S. Computer Science — SNHU (2025) A.S. Computer Science — SNHU (2023)

Software Design• Enhancement 1: Software Design and Engineering (Authentication and Authorization)

Algorithms • Enhancement 2: Algorithms and Data Structure (Security and Authentication)

Google UX Design

Databases • Enhancement 3: Databases(Database Management and Data Analytics)

Internship Experience

Roles:• Data Research Analyst • Process Automation and System Engineer • Data and Solution Engineer Contribution: •Developed automated pipelines for social media content •HR processes, improving data workflows and operational efficiency.

Key Internship Projects

Social Media Analysis

Content Team Bottleneck

Content ELT Automation

Competition Analysis

Data Team Optimization

HR Automation Recruiting system

BoxLunch Competitive Analysis

  • Data-driven evaluation of brand growth strategies
  • Sources: Reddit, YouTube, Google Trends, Facebook, Glassdoor
  • Focus: Engagement, store expansion, employee satisfaction
  • Result: Community-driven exclusives, influencer marketing, and positive employee sentiment drive consumer loyalty and brand trust

Link

Instagram Insights & Content Analysis

  • Analyzed Instagram content performance (2021–2024)
  • Applied Agile-aligned process improvement principles
  • Evaluated engagement by content type
  • Benchmarked performance against 8 competitor brands
  • Result: Data-driven insights improved content formatting, delivery, and performance tracking.

Watch Presentation Part 1

Watch Presentation Part 2

Link

Social Media Analysis

Content Team Bottleneck

Content ELT Automation

Related Project

Bottleneck Analysis for Content Creation Team

  • Analyzed content team workflows through team shadowing
  • Identified bottlenecks in onboarding, communication, and workflow visibility
  • Evaluated role clarity and documentation structure
  • Result: Clearer workflows, role-based training, and improved team efficiency

Social Media Analysis

Content Team Bottleneck

Content ELT Automation

Watch Presentation

Related Project

Automated Content ELT Pipeline

  • Built an automated ELT pipeline for content submissions and performance data
  • Integrated creator, content, and social metrics automatically via unique IDs
  • Developed an automation dashboard for ingestion, transformation, and reporting
  • Result: Reliable, scalable foundation for data-driven content strategy with significant time savings

Social Media Analysis

Content ELT Automation

Content Team Bottleneck

Watch Presentation

Related Project

Data Team Optimization Strategy

  • Optimized data team structure and clarified roles across analysts, scientists, BI, and engineering
  • Improved onboarding, documentation, and proposal processes for efficiency and alignment with company goals
  • Standardized knowledge hub, roadmap templates, and project-based learning for interns
  • Introduced SDLC frameworks, technical resources, e-portfolio, and LinkedIn-sharing features to support skill growth and visibility
  • Result: Streamlined workflows, better collaboration, and more impactful, goal-aligned team deliverables

HR Automation System (Internship Recruitment)

  • Automated recruitment workflow using Gmail, Google Sheets, Drive, and Python NLP tools (resume data extraction)
  • Streamlined onboarding, interview scheduling, resume parsing, and status tracking
  • Centralized real-time applicant data for hundreds of candidates
  • Leveraged automation (Gmail API, Apps Script) and NLP to reduce errors and repetitive tasks
  • Result: Efficient, scalable, and organized recruitment process with improved HR productivity and candidate evaluation

Automated Instagram Reporting Dashboard Tracks engagement metrics to detect high-performing outlier posts, including link-click activity, and automatically associates each post with its creator for performance analysis.

  • Genre Counts: Breakdown of content volume by genre
  • Genre Engagement Comparison: Performance analysis across genres based on engagement metrics
  • Genre Combination Table: Identifies high-performing genre pairings to inspire creators with new content ideas

Live Hashtag Analytics Table Tracks hashtag frequency and average engagement to assess performance efficiency and inform data-driven hashtag selection.

Genre-Based Post Search & Platform Comparison Allows users to search posts by genre, review engagement metrics with direct post links, and compare Instagram and YouTube engagement performance for selected genres.

Posting Time & Day Engagement Heatmap Visualizes engagement intensity by time of day and day of the week across Instagram and YouTube, helping optimize posting schedules for maximum audience activity.

Left Panel: Select a creator to view individual stats, including top-performing posts, likes, shares, and cross-platform performance.

Right Panel: Team leaderboard displaying creator rankings to track performance and encourage healthy competition.

Creator Performance Dashboard