Global Healthcare SaaS
From Cost Center to Revenue Engine
Project Overview
Creating a World Class Customer Education Program
Delivered the strategic blueprint to transform the Global HealthTech Education organization from a cost center into a scalable, profit-driven entity. This engagement focused on:
- Establishing executive alignment
- Developing a fee-based customer education model
- Implementing modern curriculum operations across four acquired organizations.
Key Objectives
Click +INFO to learn more about each objective.
3. Capability Building
2. Operational Efficiency
1. Monitization Strategy
more
more
More
Methodology that places the student at the center of the process, encouraging participation through practical exercises, debates, or problem-solving. It is more effective than simply presenting information.
Design and implement a Total Addressable Market (TAM) and Serviceable Available Market (SAM) model to productize education services.
Consolidate four legacy Learning Management Systems (LMS) onto the central Docebo platform.
Monitization & Productizing Education Services
1. Monitization & Productizing Education Services
Key Outcome
Shifted the Education Team's mindset by 180 degrees from resistance to full participation in planning fee-based offerings, setting a target date for launch.
1. Monitization & Productizing Education Services
Pricing Strategy & Productization
Established Education Units (1 unit = $100) as the common currency to assign measurable value to all offerings, preparing them for future revenue streams.
1. Monitization & Productizing Education Services
TAM Projection
Modeled the Total Addressable Market, showing a potential revenue stream of over $2M annually within three years, ensuring alignment with corporate revenue targets.
Operational Efficiency
Unifying the Learner Experience
2. Operational Efficiency: Unified Learner Experience
Challenge:
Consolidating four disparate legacy LMS solutions (from acquired companies) into a single, unified Docebo platform.
2. Operational Efficiency
Streamline access for internal and external audiences
Centralize and standardize all learning content.
Future-proof the system for e-commerce transactions necessary for fee-based offerings.
Improve content tracking and reporting for ROI analysis.
2. Productizing Education Services: Standardized Options
Established a core, focused set of universal and consistent Education Products across all SaaS product lines.
Interactive Self-paced eLearning Modules
Product Help / Job Aids
Instructor-Led Workshops
Recorded Webinars
Capability Building
Curriculum Builders
3. Capability Building: Curriculum Operations
Challenge:
Creating predictable, reportable, and trackable development efforts within a newly integrated team.
3. Capability Building: Actions & Deliverables
Unified Standards: Established a single set of curriculum development standards for all deliverables.
Project Management Upskilling: The team began leveraging the Content & Curriculum Inventory Tracker and the Curriculum Development - Jobs to be Done - Job Aid to formalize curriculum development tracking.
Dashboard Foundation: Defined data elements for an Education Development Dashboard (similar to Product Development's software roll-out dashboards) to accurately forecast course releases and manage workload.
3. Capability Building: Results
The instructional design team is now equipped with:
The ability to accurately forecast delivery dates
Standardized processes for design and content creation
Direct visibility into organizational goals for alignment
Team Success
Education Team Empowerment
- Director's leadership evolved to lead an integrated and cohesive organization with an improved overall customer curriculum strategy
- Now using best curriculum development practices, including AI-generated content and templateized animations
- Team now capable of executing strategic recommendations and addressing future challenges autonomously.
+ info
Tools & Methodologies
Tools:
- Content Design: Microsoft / Google Office
- AI: Microsoft Co-Pilot
- LMS: Docebo (Strategy & Migration)
- Project Management: Asana
- Content Inventory: Airtable / Microsoft Lists
- Content Creation: Articulate Rise 360, AI-Generated Content tools
- Simulation: Iorad.io / Arcade.software
Methodologies:
- Financial Modeling (TAM/SAM)
- Agile Curriculum Design, ADDIE
Next Steps & Recommendation
Immediately launch a short core set of Education Units-priced offerings (even if initially offered at a 100% discount) to socialize the concept internally and pave the way for a successful fee-based services launch. The longer the delay in establishing sellable offerings, the harder the internal change management process will be.
Need help enabling your team?
Schedule a Free Session
Return to Zenya Learning Portfolio
Global Healthcare SaaS
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Transcript
Global Healthcare SaaS
From Cost Center to Revenue Engine
Project Overview
Creating a World Class Customer Education Program
Delivered the strategic blueprint to transform the Global HealthTech Education organization from a cost center into a scalable, profit-driven entity. This engagement focused on:
Key Objectives
Click +INFO to learn more about each objective.
3. Capability Building
2. Operational Efficiency
1. Monitization Strategy
more
more
More
Methodology that places the student at the center of the process, encouraging participation through practical exercises, debates, or problem-solving. It is more effective than simply presenting information.
Design and implement a Total Addressable Market (TAM) and Serviceable Available Market (SAM) model to productize education services.
Consolidate four legacy Learning Management Systems (LMS) onto the central Docebo platform.
Monitization & Productizing Education Services
1. Monitization & Productizing Education Services
Key Outcome
Shifted the Education Team's mindset by 180 degrees from resistance to full participation in planning fee-based offerings, setting a target date for launch.
1. Monitization & Productizing Education Services
Pricing Strategy & Productization
Established Education Units (1 unit = $100) as the common currency to assign measurable value to all offerings, preparing them for future revenue streams.
1. Monitization & Productizing Education Services
TAM Projection
Modeled the Total Addressable Market, showing a potential revenue stream of over $2M annually within three years, ensuring alignment with corporate revenue targets.
Operational Efficiency
Unifying the Learner Experience
2. Operational Efficiency: Unified Learner Experience
Challenge:
Consolidating four disparate legacy LMS solutions (from acquired companies) into a single, unified Docebo platform.
2. Operational Efficiency
Streamline access for internal and external audiences
Centralize and standardize all learning content.
Future-proof the system for e-commerce transactions necessary for fee-based offerings.
Improve content tracking and reporting for ROI analysis.
2. Productizing Education Services: Standardized Options
Established a core, focused set of universal and consistent Education Products across all SaaS product lines.
Interactive Self-paced eLearning Modules
Product Help / Job Aids
Instructor-Led Workshops
Recorded Webinars
Capability Building
Curriculum Builders
3. Capability Building: Curriculum Operations
Challenge:
Creating predictable, reportable, and trackable development efforts within a newly integrated team.
3. Capability Building: Actions & Deliverables
Unified Standards: Established a single set of curriculum development standards for all deliverables.
Project Management Upskilling: The team began leveraging the Content & Curriculum Inventory Tracker and the Curriculum Development - Jobs to be Done - Job Aid to formalize curriculum development tracking.
Dashboard Foundation: Defined data elements for an Education Development Dashboard (similar to Product Development's software roll-out dashboards) to accurately forecast course releases and manage workload.
3. Capability Building: Results
The instructional design team is now equipped with:
The ability to accurately forecast delivery dates
Standardized processes for design and content creation
Direct visibility into organizational goals for alignment
Team Success
Education Team Empowerment
+ info
Tools & Methodologies
Tools:
Methodologies:
Next Steps & Recommendation
Immediately launch a short core set of Education Units-priced offerings (even if initially offered at a 100% discount) to socialize the concept internally and pave the way for a successful fee-based services launch. The longer the delay in establishing sellable offerings, the harder the internal change management process will be.
Need help enabling your team?
Schedule a Free Session
Return to Zenya Learning Portfolio