U.S. ONLINE SHOPPING STATISTICS
Convenience
of U.S. consumers shop online sometimes or very often
is cited by 65% of online shoppers as one of the main reasons for purchasing online
86%
Free shipping
Convenience
Product availability
Free returns
Product reviews
Online-only offerings
Compare prices easily
Sellers outside of area
9 in 10
U.S. consumers shopped at an online-only retailer in the previous month
Source: The Harris Poll; McKinsey State of the Consumer 2025
U.S. ONLINE SHOPPING STATISTICS
Tessa Lee
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Transcript
U.S. ONLINE SHOPPING STATISTICS
Convenience
of U.S. consumers shop online sometimes or very often
is cited by 65% of online shoppers as one of the main reasons for purchasing online
86%
Free shipping
Convenience
Product availability
Free returns
Product reviews
Online-only offerings
Compare prices easily
Sellers outside of area
9 in 10
U.S. consumers shopped at an online-only retailer in the previous month
Source: The Harris Poll; McKinsey State of the Consumer 2025