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Cosmetic Timeline for Feature

Kenzi Johnson

Created on December 5, 2025

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Transcript

Makeup through the ages

The development of makeup over time.

3000 BCE

19th century

20th century

Now

1970s

Ancient Egypt and Ancient Indian makeup creations

This was a time for makeup expirementation.

Development of makeup for women of color.

Creating new trends and techniques.

Starting the moernization of makeup.

https://www.cosmeticsinfo.org/history-of-cosmetics/

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19th century

In the late 19th century, makeup started modernizing. The first modern lipstick was manufactured in 1884. The 19th century saw a shift towards subtle, natural-looking makeup, moving away from heavy cosmetics. This shift was caused by industrial advancements and the commercializations of products.

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1970s

The makeup needs of women of color began to be recognized with the launch of new brands like Fashion Fair Cosmetics in 1973. These brands helped address specific needs like increased representation of Black models. This blend of natural beauty with disco glam brings vibrant colors and bronzers for all skin tones, with a more focused emphasis on darker complexions than ever before.

Ancient times

The earliest acount of cosmetics were found here. Egyptians used incense oils for skin softness, white paint to protect from the sun, and black, antimony-based kohl for eyeliner. Ancient Indian makeup practices included the use of natural butters, oils, and honey for skincare and lip balms, emphasizing self-care and health in addition to appearance.

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20th century

In the 20th century, new types of makeup packaging, application, and styles were created that promoted expression. The L'Oréal brand was founded in 1909, leading to the large-scale marketing of beauty products. Pancake makeup was invented in 1935 for movie stars. The invention of the mascara tube in 1958 changed how the product was applied.

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Now

Today's makeup trends blend nostalgia with innovation, focusing on clean, glowing skin, expressive, colorful eyes, and hybrid products that fuse makeup with skincare. Digital trends, sustainability, and tech like AI try-ons can combine different makeup looks. The differences in looks people expirement with and unique expression is a theme and trend in today's society.

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