Celebrating innovation in Estonian real estateMarch 26, 2026 I Tallinn Strategic Partnership Opportunities
About the Crystal Key Awards
- First-of-its-kind gala in Estonia
- 20+ award categories curated by Tõnu Toompark and a jury of 11 industry leaders
- Designed to benchmark and inspire the next era of development in the region
- By-invitation-only event with 400+ top-tier guests
- Hosted at the Tallinn Old City Harbour Cruise Terminal
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Who You’ll Reach: Key Profiles and Audiences
- Guest profile: High-level decision-makers, investors, designers, and innovators
- Jury members (e.g. Tõnu Toompark, other confirmed names)
- International investors
- Nominees from top real estate firms
- Top real estate developers & architects
- Institutional investors & banks
- City planning authorities & regulators
- Tech, construction, and design visionaries
- Influencers and press
THE SPONSOR VALUE STACK
- Prestige visibility: on-site screens, stage mentions, programs, step-and-repeat
- Thought leadership: jury quotes, category alignment, press mentions, moderated panels
- Relationship access: curated seating, VIP hosting, warm introductions
- Content toolkit: photo/video package for your channels
- Reporting: concise post-event summary
visibility across the journey
Pre-Event
- Logo on website & partner list; inclusion in press/announcements where applicable
- Optional co-branded teaser tiles for your channels
Gala Night
- Screen presence in ceremony loop; stage acknowledgements; category tie-ins
- Sponsor lounge/booth (optional, where relevant)
- Moderate panel discussions (optional, where relevant)
Post-Event
- Access to photo/video toolkit; mention in official recap; usage rights for your marketing
All placements are subject to availability & final show flow.
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CATEGORY ALIGNMENT EXAMPLES
- Match your brand to what you champion—e.g., Innovation, Sustainability/ESG, Residential Excellence, Commercial Excellence, PropTech etc.
- As an example: "Best Commercial Project of the Year" presented by Your Brand; "Architectural Firm of the Year" presented by Your Brand.
- 20+ different categories, see categories listed here. Final availability on request.
EXAMPLE PACKAGES (INDICATIVE; TAILOR-MADE ON REQUEST)
Premier Partner (limited)- Lead logo placements across web/on-site assets
- Category association (major award), stage hand-off, VIP seating option, moderated panel discussion (optional)
- Inclusion in press line(s) where appropriate; photo/video toolkit; post-event report
Category Partner - Category association, screen presence, stage acknowledgement
- Lead logo placements across web & on-site assets, inclusion in recap, photo set access
Supporting Partner- Lead logo placements across web & on-site assets, screen loop, recap mention, photo highlights
Exact deliverables finalized per sponsor objectives and venue plan.
VALUE OFFER DETAILS
Thought Leadership Options (editorial-style)- Executive quote for press/recap
- Short winner-moment video snippet for your channels
- Optional: co-created insight note (e.g., “Top 3 trends we saw at CKA 2026”)
Hospitality & Experience - VIP tables/seating options
- White-glove hosting for key guests
- Optional sponsor lounge/activation (concept pre-aligned)
Tailor-Made SolutionsEvery sponsor has unique goals. We customize: - Visibility mix (on-site vs. digital)
- Category fit and talking points
- Hospitality and activation concepts
- Post-event content needs
Editorial independence remains with media partners; we provide clean assets & access
CONTENT TOOLKIT FOR PARTNERS
- Photo set: red carpet, award moment, brand placements, VIP shots
- Video: award-moment clip (15-30" where feasible)
- Approved quotes
- Usage rights: clear guidance for your internal/external channels
- Post-event summary: concise metrics + coverage links
meet the strategic team
LizaLind
Kristiine Mölder
AnettKutti
Tõnu Toompark
BillValdre
Social Media & Creative Strategy Lead
Executive Producer, Events & Experience
Strategic Communications Lead
Head of Jury
Founder & Strategic Partnerships Lead
Contact us & we can propose a fit-for-purpose package
SPONSORSHIPS & PARTNERSHIPS
Bill Valdre Partners@crystalkeyawards.ee+372 517 8681 www.crystalkeyawards.ee
CKA Partners
Anett Kutti
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Celebrating innovation in Estonian real estateMarch 26, 2026 I Tallinn Strategic Partnership Opportunities
About the Crystal Key Awards
as
Who You’ll Reach: Key Profiles and Audiences
THE SPONSOR VALUE STACK
visibility across the journey
Pre-Event
- Optional co-branded teaser tiles for your channels
Gala Night- Sponsor lounge/booth (optional, where relevant)
- Moderate panel discussions (optional, where relevant)
Post-Event- Access to photo/video toolkit; mention in official recap; usage rights for your marketing
All placements are subject to availability & final show flow.asd
CATEGORY ALIGNMENT EXAMPLES
EXAMPLE PACKAGES (INDICATIVE; TAILOR-MADE ON REQUEST)
Premier Partner (limited)
- Lead logo placements across web/on-site assets
- Category association (major award), stage hand-off, VIP seating option, moderated panel discussion (optional)
- Inclusion in press line(s) where appropriate; photo/video toolkit; post-event report
Category Partner- Category association, screen presence, stage acknowledgement
- Lead logo placements across web & on-site assets, inclusion in recap, photo set access
Supporting Partner- Lead logo placements across web & on-site assets, screen loop, recap mention, photo highlights
Exact deliverables finalized per sponsor objectives and venue plan.VALUE OFFER DETAILS
Thought Leadership Options (editorial-style)- Executive quote for press/recap
- Short winner-moment video snippet for your channels
- Optional: co-created insight note (e.g., “Top 3 trends we saw at CKA 2026”)
Hospitality & Experience- VIP tables/seating options
- White-glove hosting for key guests
- Optional sponsor lounge/activation (concept pre-aligned)
Tailor-Made SolutionsEvery sponsor has unique goals. We customize:- Visibility mix (on-site vs. digital)
- Category fit and talking points
- Hospitality and activation concepts
- Post-event content needs
Editorial independence remains with media partners; we provide clean assets & accessCONTENT TOOLKIT FOR PARTNERS
meet the strategic team
LizaLind
Kristiine Mölder
AnettKutti
Tõnu Toompark
BillValdre
Social Media & Creative Strategy Lead
Executive Producer, Events & Experience
Strategic Communications Lead
Head of Jury
Founder & Strategic Partnerships Lead
Contact us & we can propose a fit-for-purpose package
SPONSORSHIPS & PARTNERSHIPS
Bill Valdre Partners@crystalkeyawards.ee+372 517 8681 www.crystalkeyawards.ee