GREEN2GROW
Destination Governance Challenge
Revitalizing an Internal Area
Let's start!
In this simulation you will act as a Destination Manager responsible for developing tourism in a rural internal area. Many internal regions face major challenges: • population decline • limited economic opportunities • underdeveloped tourism infrastructure • weak coordination between local actors Your goal is to design a governance strategy that strengthens tourism while protecting community interests. During this activity you will: • analyze a territorial development challenge • identify key stakeholders • design participatory strategies • evaluate policy trade-offs
Destination Governance Challenge
Start the challange
Destination Profile
Welcome to Valleverde, a mountainous internal region located two hours from a major city. The region is known for: • natural landscapes • traditional villages • cultural heritage and local gastronomy However, Valleverde faces significant development challenges. Tourism indicators: • low visitor numbers outside summer season • limited accommodation capacity • weak transport connections
Continue
Local Development Issues
The region is experiencing several structural challenges: • population decline as young people move to cities • closure of local businesses • limited tourism promotion and coordination • lack of investment in tourism infrastructure Local authorities believe tourism could help revitalize the region. However, the community is divided on how tourism development should occur.
Explore the stakeholders
Check the solution
All the answers are correct!
Tourism development in internal areas requires collaboration between economic, social, cultural, and environmental actors. Effective governance must include both institutional stakeholders and local community groups.
Continue to stakeholder mapping
Stakeholder Matrix
High Power / Influence
Place stakeholders in the matrix according to: • their influence on development decisions • the extent to which tourism affects them
Engage Closely
Keep Aligned
(High power/ High impact)
(High power/ Low impact)
Visitors
Regional tourism authorities
Local municipality
High Impact
Low Impact
Protect & Include
Monitor
Local residents
Low power/ High impact)
(Low power/ Low impact)
Farmers and producers
Tourism entrepreneurs
Environmental NGOs
Low Power / Influence
Regional government
Check your analysis
Tour operators
Stakeholder Mapping Analysis
Different stakeholders require different levels of engagement.
1. Engage Closely High Power / High Impact
These actors should be actively involved in policy design. Stakeholders:
- regional government
- local municipality
- tourism entrepreneurs
2. Keep Aligned High Power / Low Impact
These actors influence policy but are less directly affected. Stakeholders:
- regional tourism authorities
- external tour operators
+ info
Stakeholder Mapping Analysis
Different stakeholders require different levels of engagement.
3. Protect & Include Low Power / High Impact
These actors are strongly affected but may lack political influence. Stakeholders:
- local residents
- farmers and local producers
- cultural heritage organizations
Participatory governance must ensure these voices are heard.
2. Monitor Low Power / Low Impact
These actors are indirectly involved but require communication. Examples: visitors
+ info
Continue to stakeholder mapping
Key Insight
Tourism governance requires balancing the interests of multiple stakeholders. Effective participatory governance: identifies power dynamics between actors ensures that vulnerable stakeholders are included promotes dialogue between institutions, businesses, and communities Stakeholder mapping is an essential tool for designing inclusive tourism governance processes.
Next challange
Tourism Development Proposal
A private investor proposes building a large eco-resort near a protected natural area. Supporters argue that the project would: • create jobs • attract visitors • stimulate the local economy However, some residents and environmental groups are concerned about: • environmental impact • loss of local identity • unequal economic benefits You must decide how to respond.
Make your decision
Decision Point
+ info
Outcome A — Immediate Approval
Economic Growth but Social Tensions
The resort project begins quickly and generates strong interest from tourism markets. Local businesses anticipate increased visitor spending and new employment opportunities. However, many residents feel excluded from the decision-making process. Environmental organizations criticize the lack of consultation and warn about potential damage to the natural park. Public debate becomes polarized, and local protests emerge. Although tourism demand grows rapidly, the decline in community support creates long-term governance risks. Governance Insight Fast economic development can generate benefits, but excluding stakeholders from the decision process may undermine legitimacy and social acceptance.
Check Outcome D
+ info
Outcome B — Reject the Project
Community Trust but Economic Stagnation
Environmental groups and many residents welcome the decision to protect the natural landscape. Community support for local authorities increases because the decision demonstrates a commitment to sustainability. However, tourism entrepreneurs and regional authorities criticize the municipality for rejecting investment opportunities. Without new tourism infrastructure, economic revitalization remains limited. The region continues to struggle with job creation and population decline. Governance Insight Protecting environmental assets strengthens community trust, but development strategies are still necessary to support economic resilience in internal areas.
Check Outcome D
+ info
Outcome C — Participatory Planning Process
Balanced Development Through Participation
The municipality organizes stakeholder workshops and community meetings. Residents, environmental groups, and tourism businesses discuss the proposal and identify key concerns. Through dialogue, the project is revised to include: smaller-scale accommodation stronger environmental protection measures partnerships with local producers and businesses Although the process takes longer, the revised project receives broader support and aligns better with local development goals. Governance Insight Participatory governance processes may slow decision-making, but they often lead to more legitimate and sustainable outcomes.
Check Outcome D
+ info
Outcome D — Strategic Tourism Master Plan
Long-Term Territorial Planning
Instead of approving or rejecting the project immediately, the municipality launches a comprehensive tourism master plan. The process includes: territorial impact assessments participatory planning workshops coordination with regional authorities The investment proposal becomes part of a broader tourism development strategy for the region. This approach improves policy coherence and strengthens institutional trust. Governance Insight Tourism development decisions are most effective when integrated into long-term territorial planning frameworks.
Continue
+ info
Strategy Design
Go to evaluation
Evaluating Your Strategy
Successful tourism governance in internal areas often includes: • strong community participation • cooperation between local businesses • protection of natural and cultural resources • strategic promotion of local identity These elements help create sustainable and resilient tourism economies.
Continue
Applying the Lessons
Key Governance Lessons
Tourism development in internal areas requires: • collaboration between local stakeholders • participatory decision-making processes • protection of environmental and cultural assets • long-term territorial planning Participatory governance helps ensure that tourism development benefits the entire community.
End simulation
If you have questions, please get in touch with us!
https://www.green2growproject.eu/
office@benevent.bg
+123-456-7890
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
TRY AGAIN!
Consider two questions:
1. Who has influence over tourism decisions?2. Who is most affected by cruise restrictions?
Destination Governance Challenge
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Transcript
GREEN2GROW
Destination Governance Challenge
Revitalizing an Internal Area
Let's start!
In this simulation you will act as a Destination Manager responsible for developing tourism in a rural internal area. Many internal regions face major challenges: • population decline • limited economic opportunities • underdeveloped tourism infrastructure • weak coordination between local actors Your goal is to design a governance strategy that strengthens tourism while protecting community interests. During this activity you will: • analyze a territorial development challenge • identify key stakeholders • design participatory strategies • evaluate policy trade-offs
Destination Governance Challenge
Start the challange
Destination Profile
Welcome to Valleverde, a mountainous internal region located two hours from a major city. The region is known for: • natural landscapes • traditional villages • cultural heritage and local gastronomy However, Valleverde faces significant development challenges. Tourism indicators: • low visitor numbers outside summer season • limited accommodation capacity • weak transport connections
Continue
Local Development Issues
The region is experiencing several structural challenges: • population decline as young people move to cities • closure of local businesses • limited tourism promotion and coordination • lack of investment in tourism infrastructure Local authorities believe tourism could help revitalize the region. However, the community is divided on how tourism development should occur.
Explore the stakeholders
Check the solution
All the answers are correct!
Tourism development in internal areas requires collaboration between economic, social, cultural, and environmental actors. Effective governance must include both institutional stakeholders and local community groups.
Continue to stakeholder mapping
Stakeholder Matrix
High Power / Influence
Place stakeholders in the matrix according to: • their influence on development decisions • the extent to which tourism affects them
Engage Closely
Keep Aligned
(High power/ High impact)
(High power/ Low impact)
Visitors
Regional tourism authorities
Local municipality
High Impact
Low Impact
Protect & Include
Monitor
Local residents
Low power/ High impact)
(Low power/ Low impact)
Farmers and producers
Tourism entrepreneurs
Environmental NGOs
Low Power / Influence
Regional government
Check your analysis
Tour operators
Stakeholder Mapping Analysis
Different stakeholders require different levels of engagement.
1. Engage Closely High Power / High Impact
These actors should be actively involved in policy design. Stakeholders:
2. Keep Aligned High Power / Low Impact
These actors influence policy but are less directly affected. Stakeholders:
+ info
Stakeholder Mapping Analysis
Different stakeholders require different levels of engagement.
3. Protect & Include Low Power / High Impact
These actors are strongly affected but may lack political influence. Stakeholders:
- local residents
- farmers and local producers
- cultural heritage organizations
Participatory governance must ensure these voices are heard.2. Monitor Low Power / Low Impact
These actors are indirectly involved but require communication. Examples: visitors
+ info
Continue to stakeholder mapping
Key Insight
Tourism governance requires balancing the interests of multiple stakeholders. Effective participatory governance: identifies power dynamics between actors ensures that vulnerable stakeholders are included promotes dialogue between institutions, businesses, and communities Stakeholder mapping is an essential tool for designing inclusive tourism governance processes.
Next challange
Tourism Development Proposal
A private investor proposes building a large eco-resort near a protected natural area. Supporters argue that the project would: • create jobs • attract visitors • stimulate the local economy However, some residents and environmental groups are concerned about: • environmental impact • loss of local identity • unequal economic benefits You must decide how to respond.
Make your decision
Decision Point
+ info
Outcome A — Immediate Approval
Economic Growth but Social Tensions
The resort project begins quickly and generates strong interest from tourism markets. Local businesses anticipate increased visitor spending and new employment opportunities. However, many residents feel excluded from the decision-making process. Environmental organizations criticize the lack of consultation and warn about potential damage to the natural park. Public debate becomes polarized, and local protests emerge. Although tourism demand grows rapidly, the decline in community support creates long-term governance risks. Governance Insight Fast economic development can generate benefits, but excluding stakeholders from the decision process may undermine legitimacy and social acceptance.
Check Outcome D
+ info
Outcome B — Reject the Project
Community Trust but Economic Stagnation
Environmental groups and many residents welcome the decision to protect the natural landscape. Community support for local authorities increases because the decision demonstrates a commitment to sustainability. However, tourism entrepreneurs and regional authorities criticize the municipality for rejecting investment opportunities. Without new tourism infrastructure, economic revitalization remains limited. The region continues to struggle with job creation and population decline. Governance Insight Protecting environmental assets strengthens community trust, but development strategies are still necessary to support economic resilience in internal areas.
Check Outcome D
+ info
Outcome C — Participatory Planning Process
Balanced Development Through Participation
The municipality organizes stakeholder workshops and community meetings. Residents, environmental groups, and tourism businesses discuss the proposal and identify key concerns. Through dialogue, the project is revised to include: smaller-scale accommodation stronger environmental protection measures partnerships with local producers and businesses Although the process takes longer, the revised project receives broader support and aligns better with local development goals. Governance Insight Participatory governance processes may slow decision-making, but they often lead to more legitimate and sustainable outcomes.
Check Outcome D
+ info
Outcome D — Strategic Tourism Master Plan
Long-Term Territorial Planning
Instead of approving or rejecting the project immediately, the municipality launches a comprehensive tourism master plan. The process includes: territorial impact assessments participatory planning workshops coordination with regional authorities The investment proposal becomes part of a broader tourism development strategy for the region. This approach improves policy coherence and strengthens institutional trust. Governance Insight Tourism development decisions are most effective when integrated into long-term territorial planning frameworks.
Continue
+ info
Strategy Design
Go to evaluation
Evaluating Your Strategy
Successful tourism governance in internal areas often includes: • strong community participation • cooperation between local businesses • protection of natural and cultural resources • strategic promotion of local identity These elements help create sustainable and resilient tourism economies.
Continue
Applying the Lessons
Key Governance Lessons
Tourism development in internal areas requires: • collaboration between local stakeholders • participatory decision-making processes • protection of environmental and cultural assets • long-term territorial planning Participatory governance helps ensure that tourism development benefits the entire community.
End simulation
If you have questions, please get in touch with us!
https://www.green2growproject.eu/
office@benevent.bg
+123-456-7890
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
TRY AGAIN!
Consider two questions:
1. Who has influence over tourism decisions?2. Who is most affected by cruise restrictions?