Next
LEARNING OUTCOMES
I can:
- Reframe failure as something useful and positive
- Communicate a new perspective creatively
Next
Click for key term
INTRO VIDEO
Look out for, and be ready to discuss:
- What logos did you recognise hidden in the video?
Next
WHAT'S IN A LOGO
How does a logo communicate meaning?
Next
Generate a new question
WHAT'S IN A LOGO
What makes a logo unique and memorable?
Next
Raise hands to vote as a class
CHOOSE A LOGO TO DISCUSS
Next
REBRANDING FAILURE
Your task this lesson: help others think differently about failure by REBRANDING it.
First, you will come up with a new brand name for failure. Next, you will draw a logo for the brand name.
Next
Uh-oh, we can't show you the entire lesson as part of our preview, but continue on to see our reflection tool and get a sneak peek at our worksheets!
Next
REFLECT & WRITE
1. When something doesn't go to plan, how could you use your adaptability skills to respond more positively? 2. What message would you want your "Failure Rebrand" to say to others? "Failure can be ______ because ______."
Next
Downloadable worksheets and full lesson plans can be accessed via our web app.
Sign up
Logos can be used to express what makes a brand different. Can you tell how many ice cream flavours Baskin Robbins makes by looking at their logo?
Disney uses a work mark rather than a symbol for their logo. What does its design say about Disney?
BRAND
A brand name and logo are symbols that represent a company or product, helping people recognise and remember it.
BRAND
A brand name and logo are symbols that represent a company or product, helping people recognise and remember it.
Colour in logo design can be used to convey meaning, grab attention, or influence what you think of a brand. What does the colour of TicTac's logo tell you about the brand?
Why do you think Apple's logo is an apple instead of a computer or mobile phone?
Rebrand Failure - preview lesson
Lucy
Created on November 25, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Essential Business Proposal
View
Project Roadmap Timeline
View
Step-by-Step Timeline: How to Develop an Idea
View
Artificial Intelligence History Timeline
View
Mobile Phone Call
View
Momentum: Onboarding Escape Game
View
Momentum: Manager Guide
Explore all templates
Transcript
Next
LEARNING OUTCOMES
I can:
Next
Click for key term
INTRO VIDEO
Look out for, and be ready to discuss:
Next
WHAT'S IN A LOGO
How does a logo communicate meaning?
Next
Generate a new question
WHAT'S IN A LOGO
What makes a logo unique and memorable?
Next
Raise hands to vote as a class
CHOOSE A LOGO TO DISCUSS
Next
REBRANDING FAILURE
Your task this lesson: help others think differently about failure by REBRANDING it.
First, you will come up with a new brand name for failure. Next, you will draw a logo for the brand name.
Next
Uh-oh, we can't show you the entire lesson as part of our preview, but continue on to see our reflection tool and get a sneak peek at our worksheets!
Next
REFLECT & WRITE
1. When something doesn't go to plan, how could you use your adaptability skills to respond more positively? 2. What message would you want your "Failure Rebrand" to say to others? "Failure can be ______ because ______."
Next
Downloadable worksheets and full lesson plans can be accessed via our web app.
Sign up
Logos can be used to express what makes a brand different. Can you tell how many ice cream flavours Baskin Robbins makes by looking at their logo?
Disney uses a work mark rather than a symbol for their logo. What does its design say about Disney?
BRAND
A brand name and logo are symbols that represent a company or product, helping people recognise and remember it.
BRAND
A brand name and logo are symbols that represent a company or product, helping people recognise and remember it.
Colour in logo design can be used to convey meaning, grab attention, or influence what you think of a brand. What does the colour of TicTac's logo tell you about the brand?
Why do you think Apple's logo is an apple instead of a computer or mobile phone?