Project Number: 2023-2-PL01-KA220-YOU-000171409
MOBIUS MODULE 2
Understanding Social Innovation and innovators
The Mobius project has been funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency (NA). Neitherthe European Union nor NA can be held responsible for them.
Agenda
Module’s goalsWhat will you learn
Activities
References
Module’s Goal
This module is designed to:
- Introduce learners to the concept of social innovation.
- Help differentiate social innovation from traditional innovation.
- Explore how young people can act as drivers of social change.
- Foster understanding of key values such as:
- Equity
- Sustainability
- Participation
- Present inspiring real-world examples of social innovators.
What will you learn?
KNOWLEDGE
Understand the meaning and purpose of social innovation Distinguish social innovation from traditional innovation Recognize the characteristics and motivations of social innovators
SKILLS
Identify and analyze social innovation initiatives Communicate the value of social innovation in community contexts
ATTITUDES
Show openness to new ideas and societal change Value equity, sustainability, and ethical practices
2.1. What is Social Innovation?
2.1. What is Social Innovation?
Social innovation is about finding new and better ways to solve social problems. These can be challenges like poverty, discrimination, environmental damage, youth unemployment, or lack of access to education and healthcare. Unlike traditional innovation—which often focuses on creating new technologies or making profit—social innovation is driven by the goal of making society fairer, more inclusive, and more sustainable. It looks at how systems work, and then tries to change those systems for the better.
2.1. What is Social Innovation?
It’s not just about having a good idea. It’s about:
- Creating a positive impact on people’s lives
- Involving communities and citizens in creating solutions
- Making changes that are lasting and meaningful
Example: A mobile library in a remote village that brings books to children who don't have access to school. It's not a new technology—but it's a new solution to a social problem. According to Mulgan et al. (2007): Social innovation means “innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organizations whose primary purposes are social.”
2.2. Key Principles of Social Innovation
2.2. Key Principles of Social Innovation
Social innovation isn’t just about solving problems—it’s also about how we approach those problems. The process matters just as much as the outcome. There are several core principles that guide successful social innovation: Community Involvement Social innovation starts from the ground up. People who are directly affected by an issue should be involved in creating the solution. “Nothing about us, without us.” Equity and Inclusion Social innovation aims to reduce inequality and give a voice to those who are often left out—whether due to gender, race, disability, income, or age.
2.2. Key Principles of Social Innovation
Sustainability Solutions should consider their long-term impact—on people, communities, and the planet. A quick fix isn’t enough. Co-creation Innovative solutions are often developed together—by communities, organizations, youth, governments, and businesses. The best ideas are shared ones. Scalability If something works well in one place, can it be replicated or adapted to help others elsewhere? Social innovation looks for ways to scale impact. These principles are what make social innovation different from traditional innovation—they are not only about “what works” but also about what’s fair, inclusive, and lasting.
2.3. Types of Social Innovators
2.3. Types of Social Innovators
Social innovation isn’t done by just one kind of person. Innovators can come from any background—what connects them is a passion for solving social problems.Here are some of the main types of social innovators
These are people who organize within their neighborhoods or local groups to create change.Example: A group of teens creating a safe space for LGBTQ+ youth in their town.
They build businesses with a purpose—not just to make money, but to solve social or environmental issues.Example: A startup that trains unemployed youth to repair and recycle electronics.
2.3. Types of Social Innovators
These innovators work in governments or public services and introduce creative ways to improve people’s lives. Example: A city official who creates a youth council to involve young people in local decision-making.
They aim to change the rules of the game—shifting how whole systems work, like education, health care, or food production. Example: A youth-led movement that pushes for climate education to be included in school curricula. You don’t have to fit into one category. Many social innovators combine roles—or start small as activists and grow into entrepreneurs or system shifters.
2.4. Motivations of Youth Social Innovators
2.4. Motivations of Youth Social Innovators
Young people around the world are stepping up to lead change—and not by accident. Their motivations are powerful and personal. They don’t wait for permission. They act when they see something that’s wrong, unfair, or broken.
Unlike traditional entrepreneurs, youth social innovators are often driven by a deep sense of purpose. They want to make things better—not just for themselves, but for their communities and future generations. “We’re too young to know we can’t change the world—so we do it anyway.”
Young people innovate based on their own realities—what they see at school, in their neighborhoods, or on social media. These firsthand experiences help them understand problems that adults may overlook. Example: A student who faces bullying creates a peer-led support app for mental health.
2.4. Motivations of Youth Social Innovators
- Frustration with Existing Systems
When traditional institutions or leaders don’t take action, young people often step in. Frustration becomes fuel for creativity and problem-solving. Example: Youth climate strikes started when adults failed to take serious climate action.
Young people are highly connected. Many are motivated by seeing injustices—even those happening far from home—and feel a strong urge to act in solidarity with others. Youth social innovators bring something unique to the table: fresh ideas, courage to challenge the status quo, and the belief that change is possible.
2.5. A Brief History of Social Innovation
A Brief History of Social Innovation
Social innovation is not just a modern buzzword — it has been shaped by generations of changemakers around the world. Here are some key moments:
- 1844 – The Cooperative Movement
In Rochdale, England, a group of textile workers formed the Rochdale Society of Equitable Pioneers, launching the first modern cooperative. Their aim was to provide fair prices and ethical products through shared ownership. This marked a foundational moment in community-based innovation.
- 1948 – Universal Declaration of Human Rights
Adopted by the United Nations, this milestone established a global framework for equality, dignity, and justice — setting the stage for future rights-based innovations.
A Brief History of Social Innovation
- 1960s–1970s – Rise of Microcredit
In Bangladesh, economist Muhammad Yunus began offering small loans to poor women without requiring collateral. His idea grew into Grameen Bank, revolutionizing access to finance and sparking a global movement in microfinance.
- 2000s – Defining Social Innovation
Think tanks like the Young Foundation and publications like Stanford Social Innovation Review began articulating social innovation as a field of study and practice, emphasizing co-creation, inclusion, and sustainability.
A Brief History of Social Innovation
- 2013 – EU Guide to Social Innovation
The European Commission published a guide to promote social innovation across member states, especially in response to social exclusion, unemployment, and the financial crisis.
- 2013 – Bye Bye Plastic Bags Movement Begins
In Bali, sisters Melati and Isabel Wijsen, aged 12 and 10, started a campaign to ban plastic bags on their island. Their initiative evolved into a global youth movement now present in 60+ countries. This powerful example shows how young people can lead systemic environmental change through grassroots action.Takeaway: Social innovation is not about one person or one idea — it's a long and evolving story of people working together to meet unmet needs and transform systems.
Timeline of Social Innovation
solution
instructions
Definition of Social Innovation
Grameen Bank is Established
Guide to Social Innovation Released
The Rochdale cooperative is founded
Universal Declaration of HR
Bye Bye Plastic Bags in Bali
Microfinance Practice Begins
1844
1948
1968
2003
2013
1971
2013
2.6. Innovation or not?
Innovation or Not?
Based on the principles, types, and motivations presented, in the next slides, read each statement and decide whether it reflects a true example of social innovation (true) or not (false)
Innovation or Not?
Innovation or Not?
Innovation or Not?
Innovation or Not?
Innovation or Not?
2.7. Gallery of Innovators
Gallery of Innovators
Get ready to be inspired! In the following slides, you’ll meet young people from around the world who turned their ideas into powerful actions for social change. Each example shows a different path to innovation — from environmental activism to education and human rights. After each story, you’ll find a reflection prompt. Take a moment to think about what you’ve seen, and how it connects to your own experiences, values, or dreams. There’s no right or wrong answer — just your thoughts.
Gallery of Innovators
Melati & Isabel Wijsen (Indonesia) Bio: Founded Bye Bye Plastic Bags at ages 12 and 10. Their initiative led to major policy changes in Bali and inspired youth movements worldwide. Website: https://www.byebyeplasticbags.org/
SELF-REFLECTION
Gallery of Innovators
Mouse4all, Spain Who they are: A social micro-enterprise based in Madrid founded by young tech engineers. They design assistive technology solutions that allow people with physical disabilities to use Android smartphones and tablets. Their solution has reached users in over 40 countries, allowing millions to participate in digital life. Website: https://mouse4all.com/en/
SELF-REFLECTION
Gallery of Innovators
WHEN (Greece) – Empowering Women Through Networks and Skill-Building Who they are: A Greek non-profit organization (established 2018) dedicated to promoting gender equality and women’s empowerment in the workplace and digital fields Important activities: Running a mentoring platform, with structured mentorships, peer support groups, and online resources that have benefited over 5,800 women. Currently fundraising to open the first women’s empowerment hub in Greece—combining coworking, events, training, and on-site childcare, promoting economic inclusion and work-life balance Website: https://when.org.gr/en/
SELF-REFLECTION
Gallery of Innovators
ReLearn – NANDO (Italy) Who they are: ReLearn is a Turin-based social-tech startup (founded in 2021) that harnesses AI and IoT to revolutionize waste management. Their core product, NANDO, transforms ordinary bins into smart recycling systems by monitoring usage and guiding users on proper waste disposal Website: https://www.re-learn.eu/
SELF-REFLECTION
It’s time to test your knowledge from the module! Take this quiz!
Drag the milestones to place them in the correct chronological order on the timeline.
2. MODULE 2
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Transcript
Project Number: 2023-2-PL01-KA220-YOU-000171409
MOBIUS MODULE 2
Understanding Social Innovation and innovators
The Mobius project has been funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency (NA). Neitherthe European Union nor NA can be held responsible for them.
Agenda
Module’s goalsWhat will you learn
Activities
References
Module’s Goal
This module is designed to:
What will you learn?
KNOWLEDGE
Understand the meaning and purpose of social innovation Distinguish social innovation from traditional innovation Recognize the characteristics and motivations of social innovators
SKILLS
Identify and analyze social innovation initiatives Communicate the value of social innovation in community contexts
ATTITUDES
Show openness to new ideas and societal change Value equity, sustainability, and ethical practices
2.1. What is Social Innovation?
2.1. What is Social Innovation?
Social innovation is about finding new and better ways to solve social problems. These can be challenges like poverty, discrimination, environmental damage, youth unemployment, or lack of access to education and healthcare. Unlike traditional innovation—which often focuses on creating new technologies or making profit—social innovation is driven by the goal of making society fairer, more inclusive, and more sustainable. It looks at how systems work, and then tries to change those systems for the better.
2.1. What is Social Innovation?
It’s not just about having a good idea. It’s about:
- Creating a positive impact on people’s lives
- Involving communities and citizens in creating solutions
- Making changes that are lasting and meaningful
Example: A mobile library in a remote village that brings books to children who don't have access to school. It's not a new technology—but it's a new solution to a social problem. According to Mulgan et al. (2007): Social innovation means “innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organizations whose primary purposes are social.”2.2. Key Principles of Social Innovation
2.2. Key Principles of Social Innovation
Social innovation isn’t just about solving problems—it’s also about how we approach those problems. The process matters just as much as the outcome. There are several core principles that guide successful social innovation: Community Involvement Social innovation starts from the ground up. People who are directly affected by an issue should be involved in creating the solution. “Nothing about us, without us.” Equity and Inclusion Social innovation aims to reduce inequality and give a voice to those who are often left out—whether due to gender, race, disability, income, or age.
2.2. Key Principles of Social Innovation
Sustainability Solutions should consider their long-term impact—on people, communities, and the planet. A quick fix isn’t enough. Co-creation Innovative solutions are often developed together—by communities, organizations, youth, governments, and businesses. The best ideas are shared ones. Scalability If something works well in one place, can it be replicated or adapted to help others elsewhere? Social innovation looks for ways to scale impact. These principles are what make social innovation different from traditional innovation—they are not only about “what works” but also about what’s fair, inclusive, and lasting.
2.3. Types of Social Innovators
2.3. Types of Social Innovators
Social innovation isn’t done by just one kind of person. Innovators can come from any background—what connects them is a passion for solving social problems.Here are some of the main types of social innovators
- Community Activists:
These are people who organize within their neighborhoods or local groups to create change.Example: A group of teens creating a safe space for LGBTQ+ youth in their town.- Social Entrepreneurs:
They build businesses with a purpose—not just to make money, but to solve social or environmental issues.Example: A startup that trains unemployed youth to repair and recycle electronics.2.3. Types of Social Innovators
- Public Innovators
These innovators work in governments or public services and introduce creative ways to improve people’s lives. Example: A city official who creates a youth council to involve young people in local decision-making.- System Shifters
They aim to change the rules of the game—shifting how whole systems work, like education, health care, or food production. Example: A youth-led movement that pushes for climate education to be included in school curricula. You don’t have to fit into one category. Many social innovators combine roles—or start small as activists and grow into entrepreneurs or system shifters.2.4. Motivations of Youth Social Innovators
2.4. Motivations of Youth Social Innovators
Young people around the world are stepping up to lead change—and not by accident. Their motivations are powerful and personal. They don’t wait for permission. They act when they see something that’s wrong, unfair, or broken.
- Purpose over Profit
Unlike traditional entrepreneurs, youth social innovators are often driven by a deep sense of purpose. They want to make things better—not just for themselves, but for their communities and future generations. “We’re too young to know we can’t change the world—so we do it anyway.”- Lived Experience
Young people innovate based on their own realities—what they see at school, in their neighborhoods, or on social media. These firsthand experiences help them understand problems that adults may overlook. Example: A student who faces bullying creates a peer-led support app for mental health.2.4. Motivations of Youth Social Innovators
- Frustration with Existing Systems
When traditional institutions or leaders don’t take action, young people often step in. Frustration becomes fuel for creativity and problem-solving. Example: Youth climate strikes started when adults failed to take serious climate action.- Solidarity and Empathy
Young people are highly connected. Many are motivated by seeing injustices—even those happening far from home—and feel a strong urge to act in solidarity with others. Youth social innovators bring something unique to the table: fresh ideas, courage to challenge the status quo, and the belief that change is possible.2.5. A Brief History of Social Innovation
A Brief History of Social Innovation
Social innovation is not just a modern buzzword — it has been shaped by generations of changemakers around the world. Here are some key moments:
- 1844 – The Cooperative Movement
In Rochdale, England, a group of textile workers formed the Rochdale Society of Equitable Pioneers, launching the first modern cooperative. Their aim was to provide fair prices and ethical products through shared ownership. This marked a foundational moment in community-based innovation.- 1948 – Universal Declaration of Human Rights
Adopted by the United Nations, this milestone established a global framework for equality, dignity, and justice — setting the stage for future rights-based innovations.A Brief History of Social Innovation
- 1960s–1970s – Rise of Microcredit
In Bangladesh, economist Muhammad Yunus began offering small loans to poor women without requiring collateral. His idea grew into Grameen Bank, revolutionizing access to finance and sparking a global movement in microfinance.- 2000s – Defining Social Innovation
Think tanks like the Young Foundation and publications like Stanford Social Innovation Review began articulating social innovation as a field of study and practice, emphasizing co-creation, inclusion, and sustainability.A Brief History of Social Innovation
- 2013 – EU Guide to Social Innovation
The European Commission published a guide to promote social innovation across member states, especially in response to social exclusion, unemployment, and the financial crisis.- 2013 – Bye Bye Plastic Bags Movement Begins
In Bali, sisters Melati and Isabel Wijsen, aged 12 and 10, started a campaign to ban plastic bags on their island. Their initiative evolved into a global youth movement now present in 60+ countries. This powerful example shows how young people can lead systemic environmental change through grassroots action.Takeaway: Social innovation is not about one person or one idea — it's a long and evolving story of people working together to meet unmet needs and transform systems.Timeline of Social Innovation
solution
instructions
Definition of Social Innovation
Grameen Bank is Established
Guide to Social Innovation Released
The Rochdale cooperative is founded
Universal Declaration of HR
Bye Bye Plastic Bags in Bali
Microfinance Practice Begins
1844
1948
1968
2003
2013
1971
2013
2.6. Innovation or not?
Innovation or Not?
Based on the principles, types, and motivations presented, in the next slides, read each statement and decide whether it reflects a true example of social innovation (true) or not (false)
Innovation or Not?
Innovation or Not?
Innovation or Not?
Innovation or Not?
Innovation or Not?
2.7. Gallery of Innovators
Gallery of Innovators
Get ready to be inspired! In the following slides, you’ll meet young people from around the world who turned their ideas into powerful actions for social change. Each example shows a different path to innovation — from environmental activism to education and human rights. After each story, you’ll find a reflection prompt. Take a moment to think about what you’ve seen, and how it connects to your own experiences, values, or dreams. There’s no right or wrong answer — just your thoughts.
Gallery of Innovators
Melati & Isabel Wijsen (Indonesia) Bio: Founded Bye Bye Plastic Bags at ages 12 and 10. Their initiative led to major policy changes in Bali and inspired youth movements worldwide. Website: https://www.byebyeplasticbags.org/
SELF-REFLECTION
Gallery of Innovators
Mouse4all, Spain Who they are: A social micro-enterprise based in Madrid founded by young tech engineers. They design assistive technology solutions that allow people with physical disabilities to use Android smartphones and tablets. Their solution has reached users in over 40 countries, allowing millions to participate in digital life. Website: https://mouse4all.com/en/
SELF-REFLECTION
Gallery of Innovators
WHEN (Greece) – Empowering Women Through Networks and Skill-Building Who they are: A Greek non-profit organization (established 2018) dedicated to promoting gender equality and women’s empowerment in the workplace and digital fields Important activities: Running a mentoring platform, with structured mentorships, peer support groups, and online resources that have benefited over 5,800 women. Currently fundraising to open the first women’s empowerment hub in Greece—combining coworking, events, training, and on-site childcare, promoting economic inclusion and work-life balance Website: https://when.org.gr/en/
SELF-REFLECTION
Gallery of Innovators
ReLearn – NANDO (Italy) Who they are: ReLearn is a Turin-based social-tech startup (founded in 2021) that harnesses AI and IoT to revolutionize waste management. Their core product, NANDO, transforms ordinary bins into smart recycling systems by monitoring usage and guiding users on proper waste disposal Website: https://www.re-learn.eu/
SELF-REFLECTION
It’s time to test your knowledge from the module! Take this quiz!
Drag the milestones to place them in the correct chronological order on the timeline.