Nature for Life Hub
Introduction to Behavior-Centered Design
Task 2: Defining BCD
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What is Behavior-Centered Design?
Behavior-Centered Design (BCD) is an approach that blends behavioral science and design thinking to create breakthrough solutions to environmental challenges. You may be familiar with these terms or similar methods like human-centered design. The strengths of design approaches are that they put people at the heart of solutions and offer a creative methodology to do so. BCD layers on a behavioral lens so we can design solutions with behavior change in mind. Watch this short video to learn more:
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What is BCD?
Journey 19 - Task 2
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Created on November 9, 2025
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Transcript
Nature for Life Hub
Introduction to Behavior-Centered Design
Task 2: Defining BCD
Start
What is Behavior-Centered Design?
Behavior-Centered Design (BCD) is an approach that blends behavioral science and design thinking to create breakthrough solutions to environmental challenges. You may be familiar with these terms or similar methods like human-centered design. The strengths of design approaches are that they put people at the heart of solutions and offer a creative methodology to do so. BCD layers on a behavioral lens so we can design solutions with behavior change in mind. Watch this short video to learn more:
Close this task and proceed on your journey
Task complete
Section overview
Start
What is BCD?