Visual Rhetoric
Free Write
Take time to either work on you rhetorical analysis or your project proposal that is due next week. Remember, the project proposal is only one page double spaced along with an essay outline.
Elements of Design
- Line- divide or order an image
- Color- color holds symbolism and can evoke emotion
- Shape- shape also holds symbolism and can divide or order an image
- Size- different element sizes in a visual tell us what is important and where to put our attention first
- Space- empty space orders an image and can communicate meaning
- Value- Light and darkness shapes the tone and moode of an image-- can also carry symbolic meaning.
- Texture- helps break up an image and evoke specific sensations in the viewer.
Elements of Design
- Line- divide or order an image
- Color- color holds symbolism and can evoke emotion
- Shape- shape also holds symbolism and can divide or order an image
- Size- different element sizes in a visual tell us what is important and where to put our attention first
- Space- empty space orders an image and can communicate meaning
- Value- Light and darkness shapes the tone and moode of an image-- can also carry symbolic meaning.
- Texture- helps break up an image and evoke specific sensations in the viewer.
Elements of design capture an audience's attention, but they also contribute to ethos, pathos, logos. How?
Genre and Conventions
Genre: a category of composition or creative works that are characterized by similarities in form, style, or subject. Your familiar with these genres: fantasy, true crime, romance, mystery, horror, etc. But genres are also: emails, flyers, billboards, academic articles, proposals, menus, brochures, videos (tik tok vs youtube-- both their own genre), commercials, advertisments, reviews, infographics, instagram posts, blogs, resumes and cover letters, memes, etc. Genre convention: The similarities that can be consistently found in works from a specific genre. Most fantasy movies involve some form of magic. Emails should include a greeting and a sign off. "Hello,--" and "Sincerely,--" Vsd
How do genre conventions help in carrying out a genres purpose?
Analyzing Arguments
When analyzing an argument, remember to consider the following:
- What is the conclusion or main idea of the argument?
- Is the conclusion supported with sufficient evidence?
- Is the evidence relevant to the conclusion?
- Is the evidence reliable?
Elements of design capture an audience's attention, but they also contribute to ethos, pathos, logos. How?
Also consider:
- How is the argument using ethos, pathos, and logos?
- In the case of arguments that include visuals, how are design elements contributing to the rhetorical appeals?
- What do you think some genre conventions are for youtube videos?
Ear Worm Video
Like the youtube video, consider the following questions:
- What is the conclusion or main idea of the argument?
- Is the conclusion supported with sufficient evidence?
- Is the evidence relevant to the conclusion?
- Is the evidence reliable?
Elements of design capture an audience's attention, but they also contribute to ethos, pathos, logos. How?
- How is the argument using ethos, pathos, and logos?
- In the case of arguments that include visuals, how are design elements contributing to the rhetorical appeals?
- How is the tik tok video different from the youtube video? What are their genre conventions?
Free Write:
Using the ad that you brought in for today, perform a rhetorical analysis to the best of your ability. How does the ad use different elements of design to caputre a viewers attention? How does the ad employ ethos, pathos, and logos?
Visual Rhetoric
Hailey Tinney
Created on November 6, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Higher Education Presentation
View
Psychedelic Presentation
View
Harmony Higher Education Thesis
View
Vaporwave presentation
View
Geniaflix Presentation
View
Vintage Mosaic Presentation
View
Modern Zen Presentation
Explore all templates
Transcript
Visual Rhetoric
Free Write
Take time to either work on you rhetorical analysis or your project proposal that is due next week. Remember, the project proposal is only one page double spaced along with an essay outline.
Elements of Design
Elements of Design
Elements of design capture an audience's attention, but they also contribute to ethos, pathos, logos. How?
Genre and Conventions
Genre: a category of composition or creative works that are characterized by similarities in form, style, or subject. Your familiar with these genres: fantasy, true crime, romance, mystery, horror, etc. But genres are also: emails, flyers, billboards, academic articles, proposals, menus, brochures, videos (tik tok vs youtube-- both their own genre), commercials, advertisments, reviews, infographics, instagram posts, blogs, resumes and cover letters, memes, etc. Genre convention: The similarities that can be consistently found in works from a specific genre. Most fantasy movies involve some form of magic. Emails should include a greeting and a sign off. "Hello,--" and "Sincerely,--" Vsd
How do genre conventions help in carrying out a genres purpose?
Analyzing Arguments
When analyzing an argument, remember to consider the following:
Elements of design capture an audience's attention, but they also contribute to ethos, pathos, logos. How?
Also consider:
Ear Worm Video
Like the youtube video, consider the following questions:
Elements of design capture an audience's attention, but they also contribute to ethos, pathos, logos. How?
Free Write:
Using the ad that you brought in for today, perform a rhetorical analysis to the best of your ability. How does the ad use different elements of design to caputre a viewers attention? How does the ad employ ethos, pathos, and logos?