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From static to engaging: How to transform content and choose the right digital tool

Laura Aguado

Created on November 6, 2025

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Transcript

From static to engaging: How to transform content and choose the right digital tool

Midterm ProjectTechnology Project ManagementLaura Aguado

Why Static Content Fails Long text will lose learners' attention. Digital transformation isn't about adding motion; it's about making learning meaningful. The goal is to create content that's clear, interactive, and accessible.

Reflect & Advise
Keep it Accessible
Example in Action
Compare Tools Before You Build
Spot the Static Zones

Click the icon for references

References

  • eLearning Industry. (n.d.). Articulate 360 vs Genially — which one is right for you? Retrieved from https://elearningindustry.com/directory/compare/elearning-authoring-tools/articulate-360-vsgenially# performance eLearning Industry
  • Gartner Inc. (n.d.). Articulate vs iSpring — eLearning Authoring Tools comparison. Retrieved from https://www.gartner.com/reviews/market/elearning-authoring-tools/compare/articulate-vsispring Harned, B. (2017).
  • Project management for humans: Helping people get things done. Rosenfeld Media.
  • OpenAI. (2025). ChatGPT [Large Language Model]. https://chat.openai.com/chat Pimenko. (2024, September 2).
  • Articulate Storyline vs Genially: which tool should you choose for your e-learning projects? Retrieved from https://pimenko.com/en/articulate-storyline-vsgenially- which-tool-should-you-choose-for-your-e-learning-projects/ Pimenko

Revise & reflect

After your transformation:

  • Test your design with real learners and have them provide feedback
  • Note what improved engagement the most
  • Share your insights with peers and stakeholders
When advising others: Focus on clarity, accessibility, and learner experience.

Keep it accessible

Accessibility means everyone can engage. Checklist: Add alt text for images Use heading levels correctly Ensure color contrast Provide captions and transcripts Test with a screen reader

Compare tools before you build

Look for tools that fit the job, not the trend. Key Criteria:

  • Ease of Use
  • Accessibility options (alt text, headings, captions)
  • Interactive features
  • Cost & licensing
  • LMS and link compatibility

Spot the static zones

Ask Yourself:

  • Is the content mostly text?
  • Are learners just reading, not doing?
  • Is the layout hard to scan or follow?
Transform ideas: Paragraph -> Interactive scenario List -> Labeled graphic Concept -> Quick quiz Tip: Start with one small section at a time.

Example in action

Original: A long text explanation of "How to Write an AI Prompt" Transformed: Interactive Rise module with short lessons, scenarios, and visuals. Reasons why Rise worked best:

  • Intuitive and fast to learn
  • Built-in accessibility support
  • Clean design for microlearning
  • Smooth LMS integration