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Address past issues

Elise Brewster

Created on November 6, 2025

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Transcript

Address past issues

Service Recovery Paradox

  • Don't avoid negative feedback in the notes.
  • They have come back to us so ultimately they still have trust with us.
  • Addressing it proactively builds immense trust.

This is known as the Service Recovery Paradox

This is a phenomenon that happens where a customer's satisfaction after a service failure and successful service recovery is higher than if no service failure had occurred in the first place.