Hypothesis: Modifying the colour of our START CREATING CTA button in our top nav will draw the reader’s eye, encouraging a higher click through rate.
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Question 2/4 - Time to read
Hypothesis: Adding ‘time to read’ to article headlines will increase time on page by setting realistic expectations about time commitment for the reader.
Next
Question 3/4 - What about this one?
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Question 4/4 - Including G2 star ratings on signup CTAs
Hypothesis: Social proof boosts trust, driving higher signups.
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Taryn Yat
Created on November 6, 2025
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Start the quiz
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Question 1/4 - Button colour
Hypothesis: Modifying the colour of our START CREATING CTA button in our top nav will draw the reader’s eye, encouraging a higher click through rate.
Next
Question 2/4 - Time to read
Hypothesis: Adding ‘time to read’ to article headlines will increase time on page by setting realistic expectations about time commitment for the reader.
Next
Question 3/4 - What about this one?
Next
Question 4/4 - Including G2 star ratings on signup CTAs
Hypothesis: Social proof boosts trust, driving higher signups.
Next
🎉
End of the quiz!