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Taryn Yat

Created on November 6, 2025

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Question 1/4 - Button colour

Hypothesis: Modifying the colour of our START CREATING CTA button in our top nav will draw the reader’s eye, encouraging a higher click through rate.

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Question 2/4 - Time to read

Hypothesis: Adding ‘time to read’ to article headlines will increase time on page by setting realistic expectations about time commitment for the reader.

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Question 3/4 - What about this one?

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Question 4/4 - Including G2 star ratings on signup CTAs

Hypothesis: Social proof boosts trust, driving higher signups.

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End of the quiz!