Starbucks AI Re-do
Team 9 - IBuprofen Evelyn Sienko - Sophia Le - Compton Persoud - Luke Jung - Tristan Pagano
Starbucks Overview
Coffeehouse/ Specialty Coffee Retail Mission: “To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”
- Largest coffeehouse chain
- Premium pricing
- Massive customer base
- Focused on ethical sourcing & sustainability
Why Starbucks? Why Kidspresso?
The Current Landscape:
The Opportunity:
No dedicated product line for kids. Starbucks can introduce a child-friendly series.
Starbucks mainly serves adult-focused beverages with limited options designed for children.
ChatGPT Alternative
- Targeting college students that need energy
- Includes natural caffeine and vitamins
- Location: Orlando, FL
Product: Refresher Energy
(ChatGPT, 2025)
(Canva, 2025)
Social Media Platform
TikTok
Instagram
- Popular among 18-24 year-olds
- Short-form, trend-based videos
- High engagement/ low cost per view
- Great for cross-posting TikTok content to extend reach
- Matches the aesthetic preferences of Gen Z
(ChatGPT, 2025)
Location
Orlando
- Focus around UCF
- Target population
- High fluctuation of students
(ChatGPT, 2025)
Original Time Frame
Time Frame
(ChatGPT, 2025)
Original Budget breakdown
Budget Breakdown
Impressions
(ChatGPT, 2025)
ChatGPT
Ours
- Kids / young children
- Healthier, nutritious drinks
- Fun drinks for kids
- Wholesome, playful, family-friendly
- Energy-boosting beverages
- Caffeine-based drinks for studying
solution
Kidspresso! - More appeal to a wider audience - Miami>Orlando - Better budget breakdown BUT - ChatGPT had better time frame - More developed budget breakdown
Conclusion
AI had great alternative but different approach
We believe our solution is more profitable
Keep our original solution but change timeline and use their budget breakdown
(Canva, 2025)
Thank you so much!
references
OpenAI. (2025). ChatGPT (Generative AI chat) [Large language model]. https://chat.openai.com/chat Canva. (2025). Magic Media (AI image generator). Canva. https://www.canva.com American Marketing Association. (2023). The power of collectible marketing: Creating engagement loops through rewards. AMA Journal, 12(3), 45–52. https://www.ama.org Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727–748. https://doi.org/10.1093/jcr/ucv053 Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Pearson. SimpliAnalytics. (2025). Median household income by age cohort: Miami, FL ZIP codes [Data set]. https://simplyanalytics.com TikTok for Business. (2024). Case studies: Family and children’s product campaigns. https://www.tiktok.com/business/en Starbucks Corporation. (2024). 2024 Annual Report. https://investor.starbucks.com
Starbucks AI Redo
Compton Persaud
Created on November 6, 2025
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Transcript
Starbucks AI Re-do
Team 9 - IBuprofen Evelyn Sienko - Sophia Le - Compton Persoud - Luke Jung - Tristan Pagano
Starbucks Overview
Coffeehouse/ Specialty Coffee Retail Mission: “To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”
Why Starbucks? Why Kidspresso?
The Current Landscape:
The Opportunity:
No dedicated product line for kids. Starbucks can introduce a child-friendly series.
Starbucks mainly serves adult-focused beverages with limited options designed for children.
ChatGPT Alternative
Product: Refresher Energy
(ChatGPT, 2025)
(Canva, 2025)
Social Media Platform
TikTok
Instagram
(ChatGPT, 2025)
Location
Orlando
(ChatGPT, 2025)
Original Time Frame
Time Frame
(ChatGPT, 2025)
Original Budget breakdown
Budget Breakdown
Impressions
(ChatGPT, 2025)
ChatGPT
Ours
solution
Kidspresso! - More appeal to a wider audience - Miami>Orlando - Better budget breakdown BUT - ChatGPT had better time frame - More developed budget breakdown
Conclusion
AI had great alternative but different approach
We believe our solution is more profitable
Keep our original solution but change timeline and use their budget breakdown
(Canva, 2025)
Thank you so much!
references
OpenAI. (2025). ChatGPT (Generative AI chat) [Large language model]. https://chat.openai.com/chat Canva. (2025). Magic Media (AI image generator). Canva. https://www.canva.com American Marketing Association. (2023). The power of collectible marketing: Creating engagement loops through rewards. AMA Journal, 12(3), 45–52. https://www.ama.org Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727–748. https://doi.org/10.1093/jcr/ucv053 Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Pearson. SimpliAnalytics. (2025). Median household income by age cohort: Miami, FL ZIP codes [Data set]. https://simplyanalytics.com TikTok for Business. (2024). Case studies: Family and children’s product campaigns. https://www.tiktok.com/business/en Starbucks Corporation. (2024). 2024 Annual Report. https://investor.starbucks.com