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Starbucks AI Redo

Compton Persaud

Created on November 6, 2025

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Transcript

Starbucks AI Re-do

Team 9 - IBuprofen Evelyn Sienko - Sophia Le - Compton Persoud - Luke Jung - Tristan Pagano

Starbucks Overview

Coffeehouse/ Specialty Coffee Retail Mission: “To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”

  • Largest coffeehouse chain
  • Premium pricing
  • Massive customer base
  • Focused on ethical sourcing & sustainability

Why Starbucks? Why Kidspresso?

The Current Landscape:

The Opportunity:

No dedicated product line for kids. Starbucks can introduce a child-friendly series.

Starbucks mainly serves adult-focused beverages with limited options designed for children.

ChatGPT Alternative

  • Targeting college students that need energy
  • Includes natural caffeine and vitamins
  • Location: Orlando, FL

Product: Refresher Energy

(ChatGPT, 2025)

(Canva, 2025)

Social Media Platform

TikTok

Instagram

  • Popular among 18-24 year-olds
  • Short-form, trend-based videos
  • High engagement/ low cost per view
  • Great for cross-posting TikTok content to extend reach
  • Matches the aesthetic preferences of Gen Z

(ChatGPT, 2025)

Location

Orlando

  • Focus around UCF
  • Target population
  • High fluctuation of students

(ChatGPT, 2025)

Original Time Frame

Time Frame

(ChatGPT, 2025)

Original Budget breakdown

Budget Breakdown

Impressions

(ChatGPT, 2025)

ChatGPT

Ours

  • Kids / young children
  • Healthier, nutritious drinks
  • Fun drinks for kids
  • Wholesome, playful, family-friendly
  • Students / young adults
  • Energy-boosting beverages
  • Caffeine-based drinks for studying

solution

Kidspresso! - More appeal to a wider audience - Miami>Orlando - Better budget breakdown BUT - ChatGPT had better time frame - More developed budget breakdown

Conclusion

AI had great alternative but different approach

We believe our solution is more profitable

Keep our original solution but change timeline and use their budget breakdown

(Canva, 2025)

Thank you so much!

references

OpenAI. (2025). ChatGPT (Generative AI chat) [Large language model]. https://chat.openai.com/chat Canva. (2025). Magic Media (AI image generator). Canva. https://www.canva.com American Marketing Association. (2023). The power of collectible marketing: Creating engagement loops through rewards. AMA Journal, 12(3), 45–52. https://www.ama.org Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727–748. https://doi.org/10.1093/jcr/ucv053 Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Pearson. SimpliAnalytics. (2025). Median household income by age cohort: Miami, FL ZIP codes [Data set]. https://simplyanalytics.com TikTok for Business. (2024). Case studies: Family and children’s product campaigns. https://www.tiktok.com/business/en Starbucks Corporation. (2024). 2024 Annual Report. https://investor.starbucks.com