Carabba's Taste of Italy Festival

Carabba's Taste of Italy Festival

An in-depth comparison through Artificial Intelligence

start

Menu

01 Our Approach to Marketing . . . . . . . . . . . . . . . . . . . . . . . . . .

02 AI's Spin on the Dish . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

03 Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . .

04 Ai Target MArket . . . . . . . . . . . . . . . . . . . . . . . . . . .

05 Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . .

06 AI Social Perspective. . . . . . . . . . . . . . . . . . . . . . . . .

07 Budget Update . . . . . . . . . . . . . . . . . . . . . . . . .

Looking Back

• Month long promotion
• Offered signature dishes from the different regions of Italy
• Goal: Cultivate interest in italian culture/cuisine
• Utilize social media as main source of attraction for customer retention

AI Campaign Overview

• "Italy, Served Fresh"
• Slogan: "Four weekends. Four regions. One unforgettable table.”
• Shift to weekly focus on signature dishes from the varying regions
• Updates in Social Media strategy and budget refinement

Original Target Market

Demographic: Young Adults 21 to 30 year olds

Goal: Make Carrabba's not just a sit-down chain restaurant

LifeStyle: Enjoy Dining Experiences, Date Nights and Local Events

Demographic Shift

• age shift from 21 to 30 years old to now 24 to 35+ local foodies and microinfluencers.

• 24 to 35+ is the most ENGAGED age group for food experiences, according to market and social research from AI suggested.

Original Social Tactics

1. Reels / Tik Toks / Stories
2. Influencers - Nick DiGiovanni
3. QR codes to socials in to-go bags

AI's Social Tactics

Eggs

• "Food on the Spectrum" - tik tok
• 15 . 7 k followers
• Orlando area
• Stipends for Influencers
• Youtube shorts

Lemon

Onion

Openart.ai

AI's Budget Breakdown

-Visibility -Ads reach active users -Strong Visuals -Community Engagement

AI-generated visual created using ChatGPT (OpenAI, 2025).

Sources

1. Openart, ai. “SEEDREAM 4.0 - Ai Image Generator: Openart.” OpenArt, 2022, openart.ai/image/create.
2. OpenAI. “Promotional graphic for Carrabba’s Italian Grill’s ‘Taste of Italy’ campaign.” ChatGPT, image generated by GPT-5, 5 Nov. 2025, https://chat.openai.com/
3. ChatGPT. “Multiple Target Markets for Restaurants.” OpenAI’s GPT-5 Model, 6 Nov. 2025, https://chat.openai.com/

Grazie!

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