Tee IT Up

Tee IT Up

AI Redo SimplyAnalytics

Ian Stokes Ian Middleton Elijah Hovater Sean Philpott Noah Skeggs

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Original Presentation Overview

Who Are They?

• Family-owned golf driving range

• Located in Oviedo, Florida

What Did We Do?

• Our goal was to use SimplyAnalytics to decide which location would be best for a new spot.

• SimplyAnalytics showed St. Augustine was the best location to open a new branch.

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“Deliver the best practice experience for every customer and we do so by offering Toptracer technology and access to ALL facility amenities at no additional cost.”

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Re-exploring The Problem (Microsoft Copilot):

Older Demographic: St. Augustine skew older, limiting appeal for these segments.

High Competition: St. Augustine has many golf courses and clubs.

Slower Growth: Population growth is modest compared to faster-growing cities.

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Microsoft Copilot Suggestions

Tampa -St. Pete

Port St. Lucie

Orlando

• Major golf hub with strong tourism.
• Year-round demand for vibrant entertainment culture.
• Ideal for innovative concepts like simulators.

• High entrepreneurial activity.
• Strong Population Growth.
• Mix of retirees & younger crowd.

• Fastest growing city in Florida.
• Affordable Rents.
• Rising middle-to-upper income population.

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AI Image Samples (Chat-GPT)

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Storyline

The Problem

AI Analysis

Old Solution

Recommended to focus on multiple growing areas across Florida.

AI finds St. Augustine unfavorable due to high competition and slow growth.

St. Augustine chosen as best location through SimplyAnalytics.

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Differences in Our Solution and AIs Solution

Our Solution

AI's Solution

Similarities

• Fits all age groups.

• Attracts families, young adults, and tourists.

• All locations are surrounded by a large golfer popultion.

• One location - St. Augustine.

• High appeal for. all age groups.

• Active outdoor community.

• Multiple dynamic Locations.

• Tampa, Port St. Lucie, Orlando.

• High appeal for tourists.

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References

“Florida Ranked Among Top Golf States.” Florida Politics, 2024, www.floridapolitics.com. Accessed 5 Nov. 2025. “Orlando Named Top City for Startups.” Patch, 2024, www.patch.com/florida/orlando. Accessed 5 Nov. 2025. “Port St. Lucie Growth and Business Opportunities.” B2B Reviews, 2024, www.b2breviews.com. Accessed 5 Nov. 2025. “Tampa Bay Among Best for Entrepreneurs.” Patch, 2024, www.patch.com/florida/tampa. Accessed 5 Nov. 2025.

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Thank you! Questions?

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