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Created on November 5, 2025

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Transcript

CONTEXT
EFFECT
FEEDBACK

ACTIVE

RECEIVER

MESSAGE

PASIVE

SENDER
CHANNEL

DECODING

ENCODING

CODE

NOISE

un título genial aquí

El contenido visual es un lenguaje transversal, universal, como la música. Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas. No nos gusta aburrir. No queremos ser repetitivos. Comunicar como siempre aburre y no engancha. Lo hacemos diferente. Hacemos sabotaje al aburrimiento. Creamos lo que al cerebro le gusta consumir porque le estimula.

Enlace

un título genial aquí

El contenido visual es un lenguaje transversal, universal, como la música. Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas. No nos gusta aburrir. No queremos ser repetitivos. Comunicar como siempre aburre y no engancha. Lo hacemos diferente. Hacemos sabotaje al aburrimiento. Creamos lo que al cerebro le gusta consumir porque le estimula.

Enlace

SENDER

The person or entity who creates and sends the message.

In a TED Talk: The TED speaker is the sender, sharing their knowledge, story, or idea worth spreading.

EFFECT

The impact or result the message has on the receiver — emotional, cognitive, or behavioral.

  • In a TED Talk:
The effect might be inspiring the audience, changing their perspective, or motivating them to take action.
MESSAGE

The information, idea, or feeling that the sender wants to communicate.

In a TED Talk: The main idea or story the speaker is presenting, such as “The power of vulnerability” (Brené Brown’s message).

DECODING

The process by which the receiver interprets or understands the sender’s message.

In a TED Talk: The audience decodes the speaker’s words and visuals to understand the underlying message or emotion.

ENCODING

The process by which the sender translates thoughts and ideas into a communicable form (words, gestures, images).

In a TED Talk: The speaker encodes their ideas into carefully chosen words, visuals, and tone of voice to express meaning clearly.

CHANNEL

The medium or means through which the message is transmitted from sender to receiver.

In a TED Talk:The channel includes the speaker’s voice, gestures, visuals (like slides or videos), and even the TED platform (YouTube, website).

CONTEXT

Definition: The situation, environment, or background in which communication occurs — including physical, social, and cultural factors.

In a TED Talk:The context includes the formal TED stage setting, the theme of the event, the audience’s expectations, and the global TED culture of “ideas worth spreading.”

RECEIVER

The person or group who receives and interprets the message.

In a TED Talk:The audience — both those sitting in the theater and the viewers online — are the receivers who listen to and interpret the speaker’s ideas.

CODE

The system of signs, symbols, or language used to create the message.

In a TED Talk: The code is primarily spoken English, but it can also include visual codes (images, graphs) and body language.

ACTIVE RECEIVER

A receiver who listens attentively, reflects on the message, and provides feedback or takes action.

In a TED Talk: Audience members who nod, take notes, share the talk online, or apply the ideas in their lives.

PASSIVE RECEIVER

A receiver who receives the message but doesn’t engage or respond actively.

In a TED Talk:Someone who listens but doesn’t think deeply about it or take any further action afterward.

NOISE

Any interference that distorts or disrupts the communication process.

In a TED Talk: Noise could be physical (microphone problems, audience distractions), psychological (the listener’s personal biases), or semantic (difficult vocabulary or unclear ideas).

FEEDBACK

The response the receiver gives back to the sender, showing whether the message was understood.

In a TED Talk:Applause, laughter, facial expressions, or online comments after the talk are forms of feedback to the speaker.