Ipsos ESG Solutions

Ipsos GEM® and DEI Index

Measure Communications Inclusivity

• If advertising underrepresents minorities, Ipsos research shows that ads that are positively representing gender, diverse and inclusive are 56% more effective and better for the brand
• Ipsos Creative Excellence solutions help you assess and optimise your communications representation.
• Ipsos Gender Equity Measure (GEM®) assesses the positive representation of women in ads
• Ipsos Diversity, Equity & Inclusion (DEI) metric evaluates the portrayal of underrepresented groups

Advertising for Better Representation

Ipsos ESG Brand Metrics

Strengthen Brand Health

• Building consumer awareness of your brand’s ESG activities is important to reap the benefits: we identify whether your brand needs to focus on this first step
• Strong correlations* tell us there is a positive relationship between our unique Sustainability KPI and Brand Desire, demonstrating the potential for brands which perform well in this area
• Drivers analysis shows us that Sustainability often underpins perceptions about integrity and shared values - a route which links to empathy and Brand Success.

ESG x Brands

Ipsos ESG Segmentation

Optimise your targeting

• There's no 'one size fits all' approach to Sustainability.
• Ipsos identified 5 key ESG distinct segments based on their sense of ESG urgency and demonstrated behaviour
• Ipsos' AI-powered persona bots enable targeted engagement, aligning ESG efforts with consumer reality across markets

Avoiding the Activist Trap in ESG Marketing

Ipsos InnoExplorer AI

Drive Sustainable Innovation

• On average, sustainability-focused innovations have 4% higher trial potential than non-sustainable
• Innovate for your consumers, with your consumers
• Create new ideas, concepts, products and pack incorporating Sustainability factors
• Accelerate your innovation cycle from months to days
• Identify Sustainability-focused innovations with breakthrough potential

Explore your consumer's universe with artificial intelligence

Ipsos P.A.C.E

Strengthen Reputation Balancing E, S and G

• Pertinence – Understand what matters to your stakeholders. Do not design sustainability programs in a vacuum.
• Authentic – Seek synergy with your core attributes (those that directly relate to your business).
• Credible – Design around strengths and weaknesses. Programs and messaging that are not aligned to strategy will not pay dividends.
• Effective – Seek a win-win-win – improving business performance, improving reputation, and improving society.

Reset or Retreat - The Ipsos ESG Council

Ipsos Accessible UX

Deliver Accessible Experiences

• Find 60% more accessibility issues than competitor scans that rely on a single rule set
• Our expert accessibility partners at CurbCutOS can bring their lived experience to bear by evaluating your website or app
• By testing with people with disabilities, you'll see how your website or app interacts with real assistive technology setups and discover issues beyond WCAG guidelines that impede accessibility
• Achieve digital inclusivity by making your product accessible to all users.

Why Accessible UX Matters

Ipsos Evaluation Service

Measure Social Impact

• Go beyond Box-Checking: Measure true program success and large-scale impact that demonstrates value beyond traditional CSR metrics. Identify both good practice and suggest areas for improvement in future.
• Proven Track Record with Major Brands: From Coca-Cola to Mondelēz, Ipsos's evaluations have helped global companies demonstrate program value through measurable KPIs and compelling storytelling.
• Tailored Communication for Multiple Audiences: Ipsos transforms complex evaluation findings into tailored reports for diverse stakeholders.

Ipsos Evaluation Service

Ipsos ESG Segmentation

Optimise your targeting

• There's no 'one size fits all' approach to Sustainability.
• Ipsos identified 5 key ESG distinct segments based on their sense of ESG urgency and demonstrated behaviour
• Ipsos' AI-powered persona bots enable targeted engagement, aligning ESG efforts with consumer reality across markets.

Avoiding the Activist Trap in ESG Marketing

Ipsos InnoExplorer AI

Drive Sustainable Innovation

• Innovate for your consumers, with your consumers
• Create new ideas, concepts, products and pack incorporating Sustainability factors
• Accelerate your innovation cycle from months to days
• Identify Sustainability-focused innovations with breakthrough potential

Powered by artificial intelligence and fresh consumer data

Ipsos Accessible UX

Deliver Accessible Experiences

• Find 60% more accessibility issues than competitor scans that rely on a single rule set
• Our expert accessibility partners at CurbCutOS can bring their lived experience to bear by evaluating your website or app
• By testing with people with disabilities, you'll see how your website or app interacts with real assistive technology setups and discover issues beyond WCAG guidelines that impede accessibility
• Achieve digital inclusivity by making your product accessible to all users.

Why Accessible UX Matters

Ipsos Evaluation Service

Measure Social Impact

• Go beyond Box-Checking: Measure true program success and large-scale impact that demonstrates value beyond traditional CSR metrics. Identify both good practice and suggest areas for improvement in future.
• Proven Track Record with Major Brands: From Coca-Cola to Mondelēz, Ipsos's evaluations have helped global companies demonstrate program value through measurable KPIs and compelling storytelling.
• Tailored Communication for Multiple Audiences: Ipsos transforms complex evaluation findings into tailored reports for diverse stakeholders.

Ipsos Evaluation Service

Ipsos ESG Brand Metrics

Strengthen Brand Health

• Building consumer awareness of your brand’s ESG activities is important to reap the benefits: we identify whether your brand needs to focus on this first step
• Strong correlations* tell us there is a positive relationship between our unique Sustainability KPI and Brand Desire, demonstrating the potential for brands which perform well in this area
• Drivers analysis shows us that Sustainability often underpins perceptions about integrity and shared values - a route which links to empathy and Brand Success.

ESG x Brands

Ipsos P.A.C.E

Strengthen Reputation Balancing E, S and G

• Pertinence – Understand what matters to your stakeholders. Do not design sustainability programs in a vacuum.
• Authentic – Seek synergy with your core attributes (those that directly relate to your business).
• Credible – Design around strengths and weaknesses. Programs and messaging that are not aligned to strategy will not pay dividends.
• Effective – Seek a win-win-win – improving business performance, improving reputation, and improving society.

Reset or Retreat - The Ipsos ESG Council