ARCADE MONSTERS

ARCADEMONSTERSEXPANSION

PRESENTED BY CAMERON CROWELL, EMILY GRAHAM, BRUNELLA TASSARA, & GABBY WITHERITE

AGENDA

1. OVERVIEW

2. OUR RECOMMENDATION

3. AI RECOMMENDATION

4. DIFFERENCES

5. UPDATED RECOMMENDATION

6. CONCLUSION

Company Overview

• GAMING, DINING, AND NIGHTLIFE

• FUN FOR FAMILIES, YOUNG ADULTS AND TOURISTS

• 6 LOCATIONS

• LOOKING TO EXPAND

About us — Arcade Monsters. (n.d.). Arcade Monsters.

OUR

RECOMMENDATION

TALLAHASSEE (NEAR  FSU)

STRONG YOUTH POPULATION (AGES 18–35)

COMPETITION: NO NEARBY ENTERTAINMENT

HIGH DISPOSABLE INCOME

TRENDS IN SOCIAL + IMMERSIVE ACTIVITIES

Arcade, Food & Entertainment Complexes in the US

Major Markets Segmentation

Industry revenue in 2025 broken down by key markets

Consumers aged 18 to 35 ($2.5bn)

Consumers aged 36 and older ($1.9bn)

Consumers aged 17 and younger ($1.6bn)

IBISWORLD INDUSTRY REPORT 713120, AMUSEMENT ARCADES IN THE US (ACCESSED SEPT 2025, VIA UCF LIBRARIES)

The AI (Gemini) Approach

Location Intelligence

Operational AI

Experiental AI

• Foot Traffic
• Competitor Data

• Predicts attendance from local events

• Personalizes player experiences

Optimize Staffing & Pricing

Based on Player's History

Most Profitable Sites

AI (Gemini) Suggestion

Market Feasibility

Site-Specific ROI

Expand in Tallahassee

Predictive Modeling

Descriptive Analysis

Target 18-35 age group

Operational AI

Data-Driven Decision

Static Data

Dynamic Data

Our Original Solution

Leveling Up: AI’s New, Better, & Alt Strategy

NEW: Operational & Experiential Layer

Adds strategy to run each site for peak performance

BETTER: Smarter Site Selection

Uses live foot traffic data, not static ZIP codes

ALTERNATIVE: Continuous Optimization

Shifts from one-time reports to an adaptive engine

Final Recommendation

Tallahassee

Right density of the 18-35 age group & necessary college student population.

Same Location

AI based it off foot traffic & competitor analysis

Final Recommendation

Tallahassee

Right density of the 18-35 age group & necessary college student population.

Same Location

AI based it off foot traffic & competitor analysis

Microsoft Copilot. (2025). Generated infographic and visual assets for Arcade Monster recommendation. Retrieved from https://copilot.microsoft.com

CONCLUSION

Same Location: Tallahassee, FL

AI helped us identify the city w/ the best mix of market & location-specific data.

Our new recommendation balances risk & potential

THANK YOU FOR YOUR ATTENTION!

REFERENCES

ABOUT US — ARCADE MONSTERS. (N.D.). ARCADE MONSTERS. https://www.arcademonsters.com/about-us Promo — Arcade Monsters. (n.d.). Arcade Monsters. https://www.arcademonsters.com/promo#:~:text=To%20become%20the%20world%20leader,experience%20with%20an%20unmatched%20atmosphere UCF Libraries – SimplyAnalytics (American Community Survey 5-Year Estimates, ZIP 32301, accessed Sept 2025). Traffic and retail context from City of Tallahassee Planning & Economic Development reports. IBISWorld. (2025). Amusement arcades in the US (NAICS 713120). IBISWorld Industry Report. Retrieved September 10, 2025, from UCF Libraries database. IBISWorld Industry Report 713120, Amusement Arcades in the US (accessed Sept 2025, via UCF Libraries UCF Libraries – SimplyAnalytics, ACS 5-Year Estimates (ZIP 32301 IBISWorld, Inc. “United States - Market Research Reports.” IBISWorld Industry Reports, www.ibisworld.com/united-states/list-of-industries/. Accessed 17 Sept. 2025. Microsoft Copilot. (2025). Generated infographic and visual assets for Arcade Monster recommendation. Retrieved from https://copilot.microsoft.com ChatGPT. (2025, November 5). A vibrant 2D digital illustration depicting an arcade monster in Tallahassee. OpenAI. “AI Re-Evaluates Arcade Monsters.” Gemini, Google, gemini.google.com/app/73cfeb816f7bd5c3. Accessed 5 Nov. 2025.