PMAX - The Everything Campaign
PMAX
Performance Max (PMax) uses Google’s AI to show your ads across every Google property: Search, YouTube, Display, Gmail, Maps & Discovery. It’s designed to find new customers and expand reach automatically by learning which placements perform best.
Display
Search
YouTube
Discover
Gmail
Top of Funnel
Awareness
PMax
Middle of Funnel
Consideration
In the Marketing Funnel
Bottom of Funnel
Decision
PMAX - Pros/Cons
Pros
Cons
More Clicks to the Website
Clicks Are Lower Quality
Cheaper Cost per Click
Campaigns Take Longer to Learn
AI Will Continue to Improve Over Time
Re-Marketing Capabilities
Introduces a Top of Funnel Approach
PMax Walk Through
Alchemical
Created on November 5, 2025
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Transcript
PMAX - The Everything Campaign
PMAX
Performance Max (PMax) uses Google’s AI to show your ads across every Google property: Search, YouTube, Display, Gmail, Maps & Discovery. It’s designed to find new customers and expand reach automatically by learning which placements perform best.
Display
Search
YouTube
Discover
Gmail
Top of Funnel
Awareness
PMax
Middle of Funnel
Consideration
In the Marketing Funnel
Bottom of Funnel
Decision
PMAX - Pros/Cons
Pros
Cons
More Clicks to the Website
Clicks Are Lower Quality
Cheaper Cost per Click
Campaigns Take Longer to Learn
AI Will Continue to Improve Over Time
Re-Marketing Capabilities
Introduces a Top of Funnel Approach