Customer Journey Map
tema "ECOBOTTLE"
3. Acquisition (acquisto/iscrizione)
5. Loyalty (promozione e raccomandazione)
1. Awareness (consapevolezza)
4. Retention (fidelizzazione)
2. Consideration (valutazione)
Le 5 fasi del custom journey:
Fase
Emozioni
1. Awareness (Consapevolezza)
Curiosità, interesse, ispirazione.
Azioni del cliente
Opportunità / Strategie del brand
Luca vede un post su Instagram di un influencer fitness che parla di Eco Bottle e di come aiuta a ridurre la plastica.
Collaborazioni con influencer green e sportivi; contenuti visivi che mostrano design e impatto ecologico.
Touchpoint (punti di contatto)
Social media, pubblicità online, eventi sportivi sponsorizzati, passaparola.
Le 5 fasi del custom journey:
Fase
Emozioni
2. Consideration (Valutazione)
Analisi, confronto, dubbio.
Azioni del cliente
Opportunità / Strategie del brand
Cerca recensioni online, confronta Eco Bottle con altre marche, guarda video su YouTube.
Mostrare testimonianze reali, dati sulla sostenibilità (CO₂ risparmiata, materiali riciclati), schede tecniche chiare.
Touchpoint (punti di contatto)
Sito web del brand, e-commerce, recensioni, blog fitness.
Le 5 fasi del custom journey:
Fase
Emozioni
3. Purchase (Acquisto)
Soddisfazione, entusiasmo.
Azioni del cliente
Opportunità / Strategie del brand
Decide di acquistare dal sito ufficiale per approfittare di uno sconto "green week".
Processo d’acquisto semplice, pagamento sicuro, packaging sostenibile, consegna rapida.
Touchpoint (punti di contatto)
E-commerce, app del brand, negozi sportivi partner.
Le 5 fasi del custom journey:
Fase
Emozioni
4. Retention (Fidelizzazione)
Coinvolgimento, fiducia.
Azioni del cliente
Opportunità / Strategie del brand
Dopo l’acquisto riceve una newsletter con consigli su come pulire la borraccia e offerte per accessori compatibili (filtri, custodie).
Offrire sconti sul secondo acquisto, inviare contenuti utili (allenamenti, stile di vita eco), lanciare un “Eco Challenge”.
Touchpoint (punti di contatto)
Email marketing, social community, programma fedeltà.
Le 5 fasi del custom journey:
Fase
Emozioni
5. Advocacy (Promozione)
Orgoglio, appartenenza.
Azioni del cliente
Opportunità / Strategie del brand
Luca posta una foto della sua Eco Bottle dopo l’allenamento con l’hashtag #DrinkGreenChallenge.
Incentivare le recensioni, creare community online, premiare chi condivide esperienze sostenibili.
Touchpoint (punti di contatto)
Social media, passaparola, recensioni online.
Write a great headline
Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Describe the problem you are going to solve and, above all, the reason why your idea is interesting
Step-by-step interactive visual communication:
- Plan the structure of your communication.
- Hierarchize it and give visual weight to the main points.
- Define secondary messages with interactivity.
- Establish a flow through the content.
- Measure the results.
'Your content is liked, but it engages much more if it is interactive'
Use videos
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Multimedia content is essential in a presentation to leave everyone speechless. Additionally, this way you will synthesize the content and entertain your audience.
Down with boring content in your presentation: make it entertaining
Spice up your content and take it to the next level
Write a brilliant subtitle here to provide context
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere. We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
When giving a presentation, you should pursue two objectives: convey information and avoid yawns. For this, it may be good practice to make an outline and use words that will be etched in your audience's brain. Our brain is biologically prepared to process visual content.
Pose a dramatic question; it is the essential ingredient for keeping the audience's attention. It is usually posed implicitly at the beginning of the story to intrigue the audience and is resolved at the end.
Write a great headline
Show enthusiasm, flash a smile, and maintain eye contact with your audience: 'The eyes, chico. They never lie.' This will help you to connect with your audience. Leave them speechless!
You can develop the content in more detail through your oral presentation. We recommend that you train your voice and practice: the best improvisation is always the most rehearsed!
You can create a outline to synthesize the content and use words that will stick in your audience's mind. Numbered ideas are much easier to remember than bullet point lists.
Here you can put an important title
Write a great subtitle here to provide context
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want! Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is moving.
Use an image and use this space to describe it. You can upload an image from your computer or use the resources available in Genially.
Customer Journey
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Created on November 4, 2025
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Transcript
Customer Journey Map
tema "ECOBOTTLE"
3. Acquisition (acquisto/iscrizione)
5. Loyalty (promozione e raccomandazione)
1. Awareness (consapevolezza)
4. Retention (fidelizzazione)
2. Consideration (valutazione)
Le 5 fasi del custom journey:
Fase
Emozioni
1. Awareness (Consapevolezza)
Curiosità, interesse, ispirazione.
Azioni del cliente
Opportunità / Strategie del brand
Luca vede un post su Instagram di un influencer fitness che parla di Eco Bottle e di come aiuta a ridurre la plastica.
Collaborazioni con influencer green e sportivi; contenuti visivi che mostrano design e impatto ecologico.
Touchpoint (punti di contatto)
Social media, pubblicità online, eventi sportivi sponsorizzati, passaparola.
Le 5 fasi del custom journey:
Fase
Emozioni
2. Consideration (Valutazione)
Analisi, confronto, dubbio.
Azioni del cliente
Opportunità / Strategie del brand
Cerca recensioni online, confronta Eco Bottle con altre marche, guarda video su YouTube.
Mostrare testimonianze reali, dati sulla sostenibilità (CO₂ risparmiata, materiali riciclati), schede tecniche chiare.
Touchpoint (punti di contatto)
Sito web del brand, e-commerce, recensioni, blog fitness.
Le 5 fasi del custom journey:
Fase
Emozioni
3. Purchase (Acquisto)
Soddisfazione, entusiasmo.
Azioni del cliente
Opportunità / Strategie del brand
Decide di acquistare dal sito ufficiale per approfittare di uno sconto "green week".
Processo d’acquisto semplice, pagamento sicuro, packaging sostenibile, consegna rapida.
Touchpoint (punti di contatto)
E-commerce, app del brand, negozi sportivi partner.
Le 5 fasi del custom journey:
Fase
Emozioni
4. Retention (Fidelizzazione)
Coinvolgimento, fiducia.
Azioni del cliente
Opportunità / Strategie del brand
Dopo l’acquisto riceve una newsletter con consigli su come pulire la borraccia e offerte per accessori compatibili (filtri, custodie).
Offrire sconti sul secondo acquisto, inviare contenuti utili (allenamenti, stile di vita eco), lanciare un “Eco Challenge”.
Touchpoint (punti di contatto)
Email marketing, social community, programma fedeltà.
Le 5 fasi del custom journey:
Fase
Emozioni
5. Advocacy (Promozione)
Orgoglio, appartenenza.
Azioni del cliente
Opportunità / Strategie del brand
Luca posta una foto della sua Eco Bottle dopo l’allenamento con l’hashtag #DrinkGreenChallenge.
Incentivare le recensioni, creare community online, premiare chi condivide esperienze sostenibili.
Touchpoint (punti di contatto)
Social media, passaparola, recensioni online.
Write a great headline
Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Describe the problem you are going to solve and, above all, the reason why your idea is interesting
Step-by-step interactive visual communication:
'Your content is liked, but it engages much more if it is interactive'
Use videos
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Multimedia content is essential in a presentation to leave everyone speechless. Additionally, this way you will synthesize the content and entertain your audience.
Down with boring content in your presentation: make it entertaining
Spice up your content and take it to the next level
Write a brilliant subtitle here to provide context
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere. We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
When giving a presentation, you should pursue two objectives: convey information and avoid yawns. For this, it may be good practice to make an outline and use words that will be etched in your audience's brain. Our brain is biologically prepared to process visual content.
Pose a dramatic question; it is the essential ingredient for keeping the audience's attention. It is usually posed implicitly at the beginning of the story to intrigue the audience and is resolved at the end.
Write a great headline
Show enthusiasm, flash a smile, and maintain eye contact with your audience: 'The eyes, chico. They never lie.' This will help you to connect with your audience. Leave them speechless!
You can develop the content in more detail through your oral presentation. We recommend that you train your voice and practice: the best improvisation is always the most rehearsed!
You can create a outline to synthesize the content and use words that will stick in your audience's mind. Numbered ideas are much easier to remember than bullet point lists.
Here you can put an important title
Write a great subtitle here to provide context
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want! Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is moving.
Use an image and use this space to describe it. You can upload an image from your computer or use the resources available in Genially.