Presentation
Guidelines
Pitching an idea
This presenations is to pitch a new concpet and get it approved.
Presenting is storytelling, you must have an introduction, a conflict and a resolution.
1. Introduction: Setting up the story
UserEngagement
What situation are you fixing, changing?
Enviromental Impact
Briefly describe the issue using these 3 criteria, use information from your research
Econonomical Impact
Use Relevant data only
85%
2. The process
How you got to the solution
Relevant Insights
Your Goal/Challenge
Biological Strategy
Brainstorming Process
What triggered the initial thoughts for the solution.
What exactly are you trying to solve
What strategy did you select, what are the parallels
What steps did you take to get there, you can show some of the relevant brainstorming.
How you got to the solution
Nature's Patterns
Concept
Concept Rationale
Framework for your solution: Collaborative, Responsive, Redundant Decentralized, Uses local resources, Recycles everything.
Aha moment, the creation of the concpet as slogan.
Why is this a solution.
3. The artwork
Walk me through the steps
Give samples
What are the different parts of your campaign
How do they work, what media are you using.
Follow a logical order
I need to understand, logically, step by step how this will work, if you jump around it will only be confusing and your pitch will not be succesful
Add your feedback loop with the pertinent adaptations as the most sustainable feature.
Use big visuals, place one per page, only if you need more than one then add more
4. The conclusion
Circle back to the beginning
UserEngagement
What situation did you you fix or change?
Enviromental Impact
Briefly describe the issues you fixed
Econonomical Impact
Remember
Explain clearly where your campaign follows Nature's Patterns
Remember
Your slides should not have a lot of text
Go for simple clean design
You should not have more than 36 words in your slide.
Your slides must be visually engaging
Make a memorable ending.
Copy - Presentation Guidelines 2025
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Created on November 4, 2025
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Transcript
Presentation
Guidelines
Pitching an idea
This presenations is to pitch a new concpet and get it approved.
Presenting is storytelling, you must have an introduction, a conflict and a resolution.
1. Introduction: Setting up the story
UserEngagement
What situation are you fixing, changing?
Enviromental Impact
Briefly describe the issue using these 3 criteria, use information from your research
Econonomical Impact
Use Relevant data only
85%
2. The process
How you got to the solution
Relevant Insights
Your Goal/Challenge
Biological Strategy
Brainstorming Process
What triggered the initial thoughts for the solution.
What exactly are you trying to solve
What strategy did you select, what are the parallels
What steps did you take to get there, you can show some of the relevant brainstorming.
How you got to the solution
Nature's Patterns
Concept
Concept Rationale
Framework for your solution: Collaborative, Responsive, Redundant Decentralized, Uses local resources, Recycles everything.
Aha moment, the creation of the concpet as slogan.
Why is this a solution.
3. The artwork
Walk me through the steps
Give samples
What are the different parts of your campaign
How do they work, what media are you using.
Follow a logical order
I need to understand, logically, step by step how this will work, if you jump around it will only be confusing and your pitch will not be succesful
Add your feedback loop with the pertinent adaptations as the most sustainable feature.
Use big visuals, place one per page, only if you need more than one then add more
4. The conclusion
Circle back to the beginning
UserEngagement
What situation did you you fix or change?
Enviromental Impact
Briefly describe the issues you fixed
Econonomical Impact
Remember
Explain clearly where your campaign follows Nature's Patterns
Remember
Your slides should not have a lot of text
Go for simple clean design
You should not have more than 36 words in your slide.
Your slides must be visually engaging
Make a memorable ending.