Hard Rock Bet Girls Day In
Benjamin Harrison, Minor Ramirez, Alberto Ochoa, Hunter Stetson
Company + Product
Hard Rock Bet = modern mobile sportsbook Product Focus: In-app sports betting experience for women 25-40
Target Market
Women 25–40Cincinnati, Ohio Brunch culture + group gambling preference
Image Created by CHATGPT.com
Platform & Rationale
Short-form
TikTok & Instagram
best because it matches how women learn & share sports content
most active platforms for this demo
Pre AI
Girls Day In: Bet & Brunch
In Person Brunch Events
Fun, Social, Safe
Graphic Created by ChatGPT.com
Artificial Intelligence Creations
Micro Learning Content Funnel
Teach How to Make Sports Bets
Creative Tiktok Videos
New Strategy
Drive In Participates Via TikTok
Brunch Events
Weekly Educational Content
Women Driven Audience
Sample
3 Leg Mimosa Parlay
VO: “We’re not just talking brunch today…” “…we’re building a three-leg mimosa parlay.” “One bet for the brunch. One for the game. One for bragging rights.” “Girls’ Day In. Bet & Brunch. We bet together.”
Thumbnail Created By ChatGPT.com
Budget
$1500
$750
$950
SOCIAL ADS
BONUS POOL
INFLUENCERS
$300
$1500
VENUE COSTS
AI TOOLS
Women Perfer Group Gambling
Why It Works
Knowledge Increases Confidence
AI Content Accelerates Learning
https://pmc.ncbi.nlm.nih.gov/articles/PMC5916584/, https://link.springer.com/article/10.1007/s12144-018-0011-8,
Thank You!
If you have any feedback or questions we will take them now
References
https://blog-en.learningcycle.co/2025/03/20/betting-on-women-the-future-of-gambling-is-changing/
https://www.daytondailynews.com/local/ohio-gamblers-place-nearly-89b-in-sports-bets-in-second-year/UIXUMZG2HJFTFE4I23QKHB6QXY/
https://ohio.bet/most-popular-ohio-betting-app-market-leaders/
https://www.neilsberg.com/insights/cincinnati-oh-population-by-gender/
https://www.ncaa.org/news/2025/1/14/media-center-ncaa-study-education-shows-promise-in-changing-sports-betting-behaviors-harassment-from-bettors-prevalent-in-di.aspx
https://pmc.ncbi.nlm.nih.gov/articles/PMC5916584/ https://link.springer.com/article/10.1007/s12144-018-0011-8
Hard Rock Bet Girls Day In
Ben Harrison
Created on November 4, 2025
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Transcript
Hard Rock Bet Girls Day In
Benjamin Harrison, Minor Ramirez, Alberto Ochoa, Hunter Stetson
Company + Product
Hard Rock Bet = modern mobile sportsbook Product Focus: In-app sports betting experience for women 25-40
Target Market
Women 25–40Cincinnati, Ohio Brunch culture + group gambling preference
Image Created by CHATGPT.com
Platform & Rationale
Short-form
TikTok & Instagram
best because it matches how women learn & share sports content
most active platforms for this demo
Pre AI
Girls Day In: Bet & Brunch
In Person Brunch Events
Fun, Social, Safe
Graphic Created by ChatGPT.com
Artificial Intelligence Creations
Micro Learning Content Funnel
Teach How to Make Sports Bets
Creative Tiktok Videos
New Strategy
Drive In Participates Via TikTok
Brunch Events
Weekly Educational Content
Women Driven Audience
Sample
3 Leg Mimosa Parlay
VO: “We’re not just talking brunch today…” “…we’re building a three-leg mimosa parlay.” “One bet for the brunch. One for the game. One for bragging rights.” “Girls’ Day In. Bet & Brunch. We bet together.”
Thumbnail Created By ChatGPT.com
Budget
$1500
$750
$950
SOCIAL ADS
BONUS POOL
INFLUENCERS
$300
$1500
VENUE COSTS
AI TOOLS
Women Perfer Group Gambling
Why It Works
Knowledge Increases Confidence
AI Content Accelerates Learning
https://pmc.ncbi.nlm.nih.gov/articles/PMC5916584/, https://link.springer.com/article/10.1007/s12144-018-0011-8,
Thank You!
If you have any feedback or questions we will take them now
References
https://blog-en.learningcycle.co/2025/03/20/betting-on-women-the-future-of-gambling-is-changing/ https://www.daytondailynews.com/local/ohio-gamblers-place-nearly-89b-in-sports-bets-in-second-year/UIXUMZG2HJFTFE4I23QKHB6QXY/ https://ohio.bet/most-popular-ohio-betting-app-market-leaders/ https://www.neilsberg.com/insights/cincinnati-oh-population-by-gender/ https://www.ncaa.org/news/2025/1/14/media-center-ncaa-study-education-shows-promise-in-changing-sports-betting-behaviors-harassment-from-bettors-prevalent-in-di.aspx https://pmc.ncbi.nlm.nih.gov/articles/PMC5916584/ https://link.springer.com/article/10.1007/s12144-018-0011-8