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Every Plate

Maria Del Mar Lopez

Created on November 4, 2025

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Transcript

Social Media Marketing

Every Plate

Caulder Boe, Michael Lange, Maria Del Mar Lopez Bedoya, Julian Montalva

Delivery Meal Kit Plans

Start

New Target Market

Demographics:

  • Adults 65+ in The Villages
  • Healthy
  • Love cooking

(Openart.ai)

Why The Villages?

(PicsArt AI)

(Canva AI)

Facebook Marketing Campaign

Time Frame: 1 month

According to Pew Research, 59% of Adults 65+ use Facebook

This makes Facebook the best social media platform to use for our EveryPlate campaign.

(Openart.ai)

Facebook Ad Post

(Canva AI)

Thank you!

References

“Analyticsfor Everyone.” SimplyAnalytics, simplyanalytics.com/. Accessed 5 Oct. 2025 “Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 13 Nov. 2024, www.pewresearch.org/internet/fact-sheet/social-media/. “In-Home Care - Aspire Home Health.” Aspire Home Health - In-Home Care in Kansas and Missouri, 6 Aug. 2025, aspire-homehealth.com/our-services/in-home-care/.