Social Media Marketing
Every Plate
Caulder Boe, Michael Lange, Maria Del Mar Lopez Bedoya, Julian Montalva
Delivery Meal Kit Plans
Start
New Target Market
Demographics:
- Adults 65+ in The Villages
- Healthy
- Love cooking
(Openart.ai)
Why The Villages?
(PicsArt AI)
(Canva AI)
Facebook Marketing Campaign
Time Frame: 1 month
According to Pew Research, 59% of Adults 65+ use Facebook
This makes Facebook the best social media platform to use for our EveryPlate campaign.
(Openart.ai)
Facebook Ad Post
(Canva AI)
Thank you!
References
“Analyticsfor Everyone.” SimplyAnalytics, simplyanalytics.com/. Accessed 5 Oct. 2025 “Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 13 Nov. 2024, www.pewresearch.org/internet/fact-sheet/social-media/. “In-Home Care - Aspire Home Health.” Aspire Home Health - In-Home Care in Kansas and Missouri, 6 Aug. 2025, aspire-homehealth.com/our-services/in-home-care/.
Every Plate
Maria Del Mar Lopez
Created on November 4, 2025
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Transcript
Social Media Marketing
Every Plate
Caulder Boe, Michael Lange, Maria Del Mar Lopez Bedoya, Julian Montalva
Delivery Meal Kit Plans
Start
New Target Market
Demographics:
(Openart.ai)
Why The Villages?
(PicsArt AI)
(Canva AI)
Facebook Marketing Campaign
Time Frame: 1 month
According to Pew Research, 59% of Adults 65+ use Facebook
This makes Facebook the best social media platform to use for our EveryPlate campaign.
(Openart.ai)
Facebook Ad Post
(Canva AI)
Thank you!
References
“Analyticsfor Everyone.” SimplyAnalytics, simplyanalytics.com/. Accessed 5 Oct. 2025 “Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 13 Nov. 2024, www.pewresearch.org/internet/fact-sheet/social-media/. “In-Home Care - Aspire Home Health.” Aspire Home Health - In-Home Care in Kansas and Missouri, 6 Aug. 2025, aspire-homehealth.com/our-services/in-home-care/.