Momentum Fitness

Momentum Fitness

Pasta & Co

What is Momentum Fitnesses

Community-driven strength and performance gymSingle gym in Oviedo, Florida • Accessible programs for fitness enthusiasts of all levels • Strong member loyalty and word-of-mouth referrals

Original Strategic Recommendation

Chosen location: Orlando Demographic: young professionals (ages 20-45) Growth: real estate cost low and high projected population Competiton: existing gyms/fitness

AI Approach & Prompts

Based on AI analysis

New Focus: Launch in Miami first as a premium location Market positioning: Introduce a hybrid model — group fitness + premium membership tiers aswell as one on one coaching Future Roadmap: Year 1→ Miami launch Year 3+ → Expand to additional Orlando sites

AI-Generated Insights​ ​

• AI suggested Miami as high-potential micro-markets

• Key differentiators

• Affluent consumer base​ seeking premium fitness options

• Corporate wellness opportunities from local businesses ​

• Strong population growth​ and health focused community

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​Ethical Use of AI ​

• Ensuring transparency & data-based decision validation
• No Employee compromise

• AI as a support tool, not final decision-maker

Comparison: Original vs AI Solutions

Updated Recommendation​ ​

• Expand to Miami → as a premium location launch with corporate wellness focus.​

• Hybrid model: group fitness + premium membership tiers​

• Rollout Plan: (Yr 1: Miami, Yr 3+: Additional Miami sites)​

How AI Improved Our Strategy​

• Enhanced a larger market for us to expand to.

• Added locations to bring in more revenue

• Highlighted premium brand positioning opportunities​

Conclusion

• Momentum Fitness is better positioned in Miami for a profitable expansion​

• AI delivers more targeted, competitive strategy outcomes​