AI Enhancing Recommendations

AI Enhancing Recommendations

Holler Classic Auto Group / Florida Expansion Analysis

team 10

17

Agenda

7. Comparison Table

1. Cover

8. Updated Recommendation

2. Agenda

9. AI-Generated Visuals

3. Company Overview

10. Implementation Plan

4. tARGET MARKET

11. cITATIONS

5. Original Recommenndation

12. Closure

6. AI Re-Exploration

Company Overview

Holler Classic Autogroup

• Family-owned dealership, operating since 1938.
• New and used vehicles (Ford, Mazda, Hyundai, etc.)
• Generates over $40 million annually
• Negotiation-free sales philosophy
• Strong customer-first culture with the motto: “Never forget your customer – Never let your customer forget you!”

current locations

- Orlando- Sanford - Winter Park - Maitland - Lakeland

Target market

- Middle to upper class families

- Individuals seeking reliable transportation

- Suburban families

- Customers who value transperancy in service

Original plan

• Focus Areas: Suburban/urban ZIP codes with high car dependency.
• Opportunity: Growing population, limited public transit, influx of young professionals & retirees.
• Strategy: Target top ZIP codes using SimplyAnalytics.
• Highlight reliability, affordability & flexible financing.
• Build trust with transparent, service-focused messaging.

New AI Solutions

• AI-Powered Segmentation: Group Tampa residents into micro-segments (families, commuters, retirees) for precise targeting.

• Geo-Targeted Ads: Use SimplyAnalytics + Google Ads to focus campaigns on high-income, car-dependent ZIP codes.

• Predictive Marketing: Forecast seasonal sales trends to time campaigns effectively.

• Real-Time Lead Scoring: Rank leads by engagement, credit readiness, and location to prioritize high-conversion prospects.

• Interactive Dashboards: Visualize campaign ROI by ZIP code for quick, data-driven adjustments.

AI transformed our project into a predictive, insight-driven strategy by uncovering new customer segments, enhancing visuals, improving data-backed decision-making, and making our final recommendations more innovative and future-focused.

Reflection and impact

VISUAL

TAMPA

ORLANDO

• Florida metro regions
• Suburban family buyer markets
• High car ownership rates

• Higher median income
• Balanced suburban / urban mix
• Strong vehicle spending power

• Higher growth rate
• Expanding suburban communities
• Younger median age

VISUAL

Vehicle Demand Forecast (2025–2030)

SUV and EV demand projected to rise 15–20% in Tampa Family-size vehicles remain top choice for suburban buyers Average household income of $73K supports mid-tier models

CITATIONS

SimplyAnalytics (2025). Map with 2025 SimplyAnalytics Average Household Income Data. Retrieved September16th, 2025, from SimplyAnalytics database.Worth, Comp. “Holler-Classic Automotive Group: Revenue, Worth, Valuation & Competitors 2025.” Holler-Classic Automotive Group: Revenue, Worth, Valuation & Competitors 2025, 2025, compworth.com/company/holler-classic-automotive-group. International Energy Agency. (2024). Global EV outlook 2024: More than one in four cars sold worldwide is set to be electric. Retrieved from https://www.iea.org/reports/global-ev-outlook-2024 BloombergNEF. (2024). Electric vehicle outlook 2024: U.S. EV sales forecast to reach 4.1 million by 2030. Retrieved from https://about.bnef.com/electric-vehicle-outlook/ Grand View Research. (2024). Electric vehicles (EV) market size, share & trends analysis report, 2025–2030. Retrieved from https://www.grandviewresearch.com/industry-analysis/electric-vehicles-ev-market

THANK YOU

Team 10