7Brew Coffee's Marketing Campaign - Reimagined
Team 10
Start
Agenda
AI's Suggestion
AI's Approach
Old Plan
Budget Optimization
Closing Remarks
Improvements & Revisions
Original Plan
724 Clicks Per Month (Instagram + TikTok) 30,886 Impressions Per Month Basic Post of Product
5 Months$1000 a Month to CPC/CPM Instagram & TikTok
21-25 year olds Frequent in Nightlife UCF Students
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Title
Advertising
Title
Demographic
Title
Campaign
Write a brief description here
Methods
Write a brief description here
Target Market
Write a brief description here
Plan and Budget
Advertisement Examples
AI's Analytical Approach
Audience Discovery
Budget Allocation
ROI Forecasting
Creative Guidance
Content Optimization
Created by ChatGPT (2025)
Created by ChatGPT (2025)
Brew Better Mornings
Created by ChatGPT (2025)
Created by ChatGPT (2025)
TikTok & Instagram AI Advertisements
Created by ChatGPT (2025)
RTD Coffee will focus on functional benefits...to meet the evolving demands of consumers interested in...benefit-rich drinks.
(IBIS World OD6173, 2025)
Gen-Z's demand for convenient, portable caffeine solutions will intensify...favoring RTD coffee for its on-the-go appeal...and traits that traditional brewed coffee formats cannot replicate.
(IBIS World OD6173, 2025)
10%
20%
50%
20%
Social Ads
UCG Content
AI Creations
Analytics/Insight
$1000
$2500
$1000
$500
(WordStream, 2025) (Affect Group, 2025)
(Madgicx, 2025) (Hootsuite, 2025)
(Accenture, 2025)(Carbon Box Media, 2025)
(WebFX, 2025)
Conclusion
+19% ROI Improvement
Broader Ad Scope
Habitual Consumption
Emotional Connection
THANKS!
((MapQuest, 2025)
Bibliography
- Log in to IBISWorld. (n.d.). https://my.ibisworld.com/us/en/industry-specialized/OD6173/at-a-glance
- Irvine, M., & Irvine, M. (2025, September 8). Facebook Ad Benchmarks for YOUR Industry [Data]. WordStream. https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks?
- Average and normal cost per click (CPC) in meta ads for U.S., May 2025. (n.d.). https://affectgroup.com/blog/average-cpc-in-meta-ads-facebook-instagram-benchmarks-for-2025/
- Nyembe, A. (2025, September 9). Meta Ads Benchmarks by Industry: 2025 Guide for E-commerce. Madgicx. https://madgicx.com/blog/meta-ads-benchmarking
- Newberry, C. (2025, September 11). 11 ways to use AI in social media (not just for content creation). Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/how-to-use-ai-for-social-media/
- Quicker, E. (2024, November 27). How to reduce CPC in meta Ads: Effective Strategies for Lower Costs - Carbon Box Media. Carbon Box Media. https://carbonboxmedia.com/how-to-reduce-cpc-in-meta-ads-effective-strategies-for-lower-costs/
Bibliography Cont.
- Cost & Productivity Reinvention | Accenture. (n.d.). https://www.accenture.com/us-en/services/strategy/cost-productivity-reinvention?
- Team, W. (2025, October 7). AI pricing. WebFX. https://www.webfx.com/martech/pricing/ai/
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AI-Redo 7Brew Reimagined
Zack
Created on November 3, 2025
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Transcript
7Brew Coffee's Marketing Campaign - Reimagined
Team 10
Start
Agenda
AI's Suggestion
AI's Approach
Old Plan
Budget Optimization
Closing Remarks
Improvements & Revisions
Original Plan
724 Clicks Per Month (Instagram + TikTok) 30,886 Impressions Per Month Basic Post of Product
5 Months$1000 a Month to CPC/CPM Instagram & TikTok
21-25 year olds Frequent in Nightlife UCF Students
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Title
Advertising
Title
Demographic
Title
Campaign
Write a brief description here
Methods
Write a brief description here
Target Market
Write a brief description here
Plan and Budget
Advertisement Examples
AI's Analytical Approach
Audience Discovery
Budget Allocation
ROI Forecasting
Creative Guidance
Content Optimization
Created by ChatGPT (2025)
Created by ChatGPT (2025)
Brew Better Mornings
Created by ChatGPT (2025)
Created by ChatGPT (2025)
TikTok & Instagram AI Advertisements
Created by ChatGPT (2025)
RTD Coffee will focus on functional benefits...to meet the evolving demands of consumers interested in...benefit-rich drinks.
(IBIS World OD6173, 2025)
Gen-Z's demand for convenient, portable caffeine solutions will intensify...favoring RTD coffee for its on-the-go appeal...and traits that traditional brewed coffee formats cannot replicate.
(IBIS World OD6173, 2025)
10%
20%
50%
20%
Social Ads
UCG Content
AI Creations
Analytics/Insight
$1000
$2500
$1000
$500
(WordStream, 2025) (Affect Group, 2025)
(Madgicx, 2025) (Hootsuite, 2025)
(Accenture, 2025)(Carbon Box Media, 2025)
(WebFX, 2025)
Conclusion
+19% ROI Improvement
Broader Ad Scope
Habitual Consumption
Emotional Connection
THANKS!
((MapQuest, 2025)
Bibliography
Bibliography Cont.
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation: