AI-RedoPresentation

AI-RedoPresentation

Presented by Team 9

Original CRM Solution

• HubSpot brings together your customer info, email campaigns, and event tracking in one simple dashboard.

• It’s built for small teams, so you don’t need technical skills to get started.

• There’s a free version to start, and you can add more features as Brewlando expands.

How This WIll Help

New AI Recomendation

• Brewlando is going to add AI tools to enhance customer feedback and engagement

• New CRM Option: Going to use Survicate to gather and act on real customer input from events and visits.

• Better Insights: AI helps Brewlando personalize marketing and improve customer experience based on feedback.

• Survicate lets Brewlando collect real customer opinions after events and taproom visits.

• Survicate's AI system can trigger follow-up emails or rewards based on survey answers.

• Smarter Decision-Making: Feedback data helps Brewlando improve events, products, and loyalty programs.

How This WIll Help

New AI Recomendation

• Brewlando is going to add AI tools to enhance customer feedback and engagement

• New CRM Option: Going to use Survicate to gather and act on real customer input from events and visits.

• Better Insights: AI helps Brewlando personalize marketing and improve customer experience based on feedback.

• Survicate lets Brewlando collect real customer opinions after events and taproom visits.

• Survicate's AI system can trigger follow-up emails or rewards based on survey answers.

• Smarter Decision-Making: Feedback data helps Brewlando improve events, products, and loyalty programs.

SURVICATE

HUBSPOT

Source: ChatGPT 2025

3-Year Total Cost Overview

3-Year Cost Breakdown: Survicate TCO

Subscription: $10,764 (59%) Integration: $2,000 (11%) Training: $1,500 (8%) Internal Setup: $700 (4%) Automation: $1,900 (10%) Other: $1,500 (8%)

Total: $18,364

Source: ChatGPT 2025

ROI Justification: Cost vs Revenue Opportunity

$172,800

3-Year Cost vs. Revenue Increase

• Avg spent: $20

• Customer base: 12,000

• Incremental Revenue: 2%

$18,364

Projected 3-year Revenue Increase

Total 3-year cost

Source: ChatGPT 2025

The Hidden Cost: Customer Defection

• Industry Reality: Bars lose 15-20% of customers annually

• Brewlando's Gap: No system to track customer visits or identify defectors

• The Impact: Cannot prevent losses or build loyalty programs

Source: Reichheld, F. F., & Sasser, W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105-111.

The Opportunity

Small Retention Gains of only 5% = Massive Profit Growth

+30%

Auto-Servie Chain

+50%

Insurance Bockerage

+85%

Bank Branch System

Source: Reichheld, F. F., & Sasser, W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105-111.

Why Now - Industry Context

Generated by Claude

IBISWorld. (2024). Craft Beer Production in the US (OD4302) & IBISWorld. (2024). Bars & Nightclubs in the US (72241)

The Value of Retention: Customer Profitability Over Time

Year 1 vs. Year 4: Fourth-year customers generate 3x more profit Revenue Streams: Base profit + growth + referrals compound annually CRM Enables: Loyalty tracking, early intervention

Generated by Claude

How AI influenced our solution

Before AI: Chose HubSpot for our CRM AI Findings: Only 38% of customers gave feedback Brewlando Needed a stronger customer insight and retention tools Insight: AI revealed that Brewlando needs to focus on experience and loyalty, not just marketing.

Source:Chatgpt. (n.d.-a). https://chatgpt.com/

How AI influenced our solution

New CRM: Survicate Why Survicate? Built-in feedback + sentiment tracking Real-time insights + easy integrations AI-Driven Changes: New data: Better Customer engagement Revised plan: Adding feedback automation Expected results: +25% insights, +15% retention

Source:Chatgpt. (n.d.-a). https://chatgpt.com/

Thank you very muchfor your time!