Total Customer Benefits include:
Product benefits (how well it works) Service benefits (helpful staff, easy returns) Personal benefits (makes your life easier) Image benefits (makes you look good)
Total Customer Costs include:
Monetary cost (the actual price) Time cost (how long it takes to get/use) Energy cost (effort required) Psychological cost (stress, worry, decision difficulty)
Customer Perceived Value
Jackie Bertman
Created on November 3, 2025
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Transcript
Total Customer Benefits include:
Product benefits (how well it works) Service benefits (helpful staff, easy returns) Personal benefits (makes your life easier) Image benefits (makes you look good)
Total Customer Costs include:
Monetary cost (the actual price) Time cost (how long it takes to get/use) Energy cost (effort required) Psychological cost (stress, worry, decision difficulty)