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Customer Perceived Value

Jackie Bertman

Created on November 3, 2025

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Transcript

Total Customer Benefits include:

Product benefits (how well it works) Service benefits (helpful staff, easy returns) Personal benefits (makes your life easier) Image benefits (makes you look good)

Total Customer Costs include:

Monetary cost (the actual price) Time cost (how long it takes to get/use) Energy cost (effort required) Psychological cost (stress, worry, decision difficulty)