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Strategy/Tactics Alignmen

Jackie Bertman

Created on November 3, 2025

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Transcript

Corporate Level Strategy asks: What is the company trying to accomplish overall?

  • Is it trying to grow bigger?
  • Stay stable?
  • Cut back and focus?

Business Unit Level Strategy asks: How will the company compete?

  • Will it try to sell more to existing customers?
  • Create totally new products?
  • Expand into new markets?

Marketing Strategy determines:

  • What to say in ads and social media
  • Which customers to focus on
  • How to reach those customers