Chipotle x e.l.f. SKIN

A social media Revival

Chipotle x e.l.f. SKIN

A presentation by: Veronica, Kat, Tiffany, and Joseph

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Social Media Report

The Old Idea

Chipotle x e.l.f. Cosmetics - Targeted women ages 18-35 - Relied on social media -Too similar to our 2021 Collab

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Social media report

How we created the change

*This slide contains AI-generated content

Write the story

Imagine the product

Branch out with e.l.f.

Bring in AI

“How could ELF make a more original collab with Chipotle?”

- let's dive into what we created

- Take our product idea and make a mock-up

- e.l.f. is more than cosmetics - Break into a new market and open eyes

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Our New Idea

Chipotle x e.l.f. SKIN - A Fresh Face Routine featuring: fea

$13 ~ Guac Glow - Avocado Moisturizer

$12 ~ Rice & Rinse - Rice Water Cleanser

$20 ~ Citrus Squeeze - Brightening Serum

$12 ~ Black Bean Detox - Charcoal Mask

$8 ~ Fresh Spray - Facial Mist

*This slide contains AI-generated content *Prices based on current industry standard

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Social media report

Our New Target Market

Women 16~28

- Health concious- Clean Beauty - Push in College Towns

Growing beyond our make-up only buyers Follows the new TikTok trend "Food-Based Skincare"

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Social Media report

Key Locations: Orlando, FL Austin, TX San Diego, CA State College, PA

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Map created by mapchart.net - numbers derived from Simply Analytics

Social media report

Our Marketing Plan

*This slide contains AI-generated content

Identify & Partner with Micro-Influencers

Launch Product via Influencer PR Package

Create Platform-Specific Content

Run Targeted Ads & Boost Creator Posts

Track Performance & Optimize

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Social media report

Sample Content w/ Our Creators

@GiniGlow 140.1K Followers

@$hesbeenchill 7,750 Followers

@iamtyleelah 50.6K Followers

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social media report

Within the 4th Quarter

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Weeks 1 - 2

Why 4th?

Weeks 11 - 13

Weeks 6-10

Weeks 3 - 5

End of year spending 1st quarter prep

Wrap-up Campaign Recap

Paid Ads Cross-Promo in App

TikTok/Insta Promo Launch

Teaser Drops Influencer Seeding

Sales will continue while supplies last/end of quarter completes

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Social Media Report

AI took us to the next step

- Real is better, and this is as real as it gets -

- Helped us stand out - Identified a better Target Market - Helped us pick a variety of great content creators - Affirmed some ideas we had in the past - Introduced new marketing techniques

*This slide contains AI-generated content

- Ability to give our content creators visual guidelines for posting!

- Help align branding

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Skin care with integrity

Social Media report

The Sources

Analyticsfor everyone. SimplyAnalytics. (n.d.). https://simplyanalytics.com/ Dey, M. (2025, November 5). Beauty industry statistics by market size, revenue, country, manufacturers and Brand Value. Electro IQ. https://electroiq.com/stats/beauty-industry-statistics/ Instagram. (n.d.). https://www.instagram.com/ Marketing & Advertising on TikTok. TikTok For Business. (n.d.). https://ads.tiktok.com/ Naceva, N. (2025, May 13). Top trends revolutionizing beauty & skincare marketing. Influencer Marketing Hub. https://influencermarketinghub.com/trends-beauty-skincare-marketing/

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