A social media Revival
Chipotle x e.l.f. SKIN
A presentation by: Veronica, Kat, Tiffany, and Joseph
continue ➛
Social Media Report
The Old Idea
Chipotle x e.l.f. Cosmetics - Targeted women ages 18-35 - Relied on social media -Too similar to our 2021 Collab
Continue ->
Social media report
How we created the change
*This slide contains AI-generated content
Write the story
Imagine the product
Branch out with e.l.f.
Bring in AI
“How could ELF make a more original collab with Chipotle?”
- let's dive into what we created
- Take our product idea and make a mock-up
- e.l.f. is more than cosmetics - Break into a new market and open eyes
continue ➛
Our New Idea
Chipotle x e.l.f. SKIN - A Fresh Face Routine featuring: fea
$13 ~ Guac Glow - Avocado Moisturizer
$12 ~ Rice & Rinse - Rice Water Cleanser
$20 ~ Citrus Squeeze - Brightening Serum
$12 ~ Black Bean Detox - Charcoal Mask
$8 ~ Fresh Spray - Facial Mist
*This slide contains AI-generated content *Prices based on current industry standard
Continue->
Social media report
Our New Target Market
Women 16~28
- Health concious- Clean Beauty - Push in College Towns
Growing beyond our make-up only buyers Follows the new TikTok trend "Food-Based Skincare"
continue ➛
Social Media report
Key Locations: Orlando, FL Austin, TX San Diego, CA State College, PA
continue ➛
Map created by mapchart.net - numbers derived from Simply Analytics
Social media report
Our Marketing Plan
*This slide contains AI-generated content
Identify & Partner with Micro-Influencers
Launch Product via Influencer PR Package
Create Platform-Specific Content
Run Targeted Ads & Boost Creator Posts
Track Performance & Optimize
continue ➛
Social media report
Sample Content w/ Our Creators
@GiniGlow 140.1K Followers
@$hesbeenchill 7,750 Followers
@iamtyleelah 50.6K Followers
continue ➛
social media report
Within the 4th Quarter
*This slide contains AI-generated content
Weeks 1 - 2
Why 4th?
Weeks 11 - 13
Weeks 6-10
Weeks 3 - 5
End of year spending 1st quarter prep
Wrap-up Campaign Recap
Paid Ads Cross-Promo in App
TikTok/Insta Promo Launch
Teaser Drops Influencer Seeding
Sales will continue while supplies last/end of quarter completes
continue ➛
continue ➛
continue ➛
Social Media Report
AI took us to the next step
- Real is better, and this is as real as it gets -
- Helped us stand out - Identified a better Target Market - Helped us pick a variety of great content creators - Affirmed some ideas we had in the past - Introduced new marketing techniques
*This slide contains AI-generated content
- Ability to give our content creators visual guidelines for posting!
- Help align branding
continue ➛
Skin care with integrity
Social Media report
The Sources
Analyticsfor everyone. SimplyAnalytics. (n.d.). https://simplyanalytics.com/
Dey, M. (2025, November 5). Beauty industry statistics by market size, revenue, country, manufacturers and Brand Value. Electro IQ. https://electroiq.com/stats/beauty-industry-statistics/ Instagram. (n.d.). https://www.instagram.com/
Marketing & Advertising on TikTok. TikTok For Business. (n.d.). https://ads.tiktok.com/
Naceva, N. (2025, May 13). Top trends revolutionizing beauty & skincare marketing. Influencer Marketing Hub. https://influencermarketinghub.com/trends-beauty-skincare-marketing/
continue ➛
Chipotle x e.l.f. SKIN
Veronica Ingannamorte
Created on November 3, 2025
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Transcript
A social media Revival
Chipotle x e.l.f. SKIN
A presentation by: Veronica, Kat, Tiffany, and Joseph
continue ➛
Social Media Report
The Old Idea
Chipotle x e.l.f. Cosmetics - Targeted women ages 18-35 - Relied on social media -Too similar to our 2021 Collab
Continue ->
Social media report
How we created the change
*This slide contains AI-generated content
Write the story
Imagine the product
Branch out with e.l.f.
Bring in AI
“How could ELF make a more original collab with Chipotle?”
- let's dive into what we created
- Take our product idea and make a mock-up
- e.l.f. is more than cosmetics - Break into a new market and open eyes
continue ➛
Our New Idea
Chipotle x e.l.f. SKIN - A Fresh Face Routine featuring: fea
$13 ~ Guac Glow - Avocado Moisturizer
$12 ~ Rice & Rinse - Rice Water Cleanser
$20 ~ Citrus Squeeze - Brightening Serum
$12 ~ Black Bean Detox - Charcoal Mask
$8 ~ Fresh Spray - Facial Mist
*This slide contains AI-generated content *Prices based on current industry standard
Continue->
Social media report
Our New Target Market
Women 16~28
- Health concious- Clean Beauty - Push in College Towns
Growing beyond our make-up only buyers Follows the new TikTok trend "Food-Based Skincare"
continue ➛
Social Media report
Key Locations: Orlando, FL Austin, TX San Diego, CA State College, PA
continue ➛
Map created by mapchart.net - numbers derived from Simply Analytics
Social media report
Our Marketing Plan
*This slide contains AI-generated content
Identify & Partner with Micro-Influencers
Launch Product via Influencer PR Package
Create Platform-Specific Content
Run Targeted Ads & Boost Creator Posts
Track Performance & Optimize
continue ➛
Social media report
Sample Content w/ Our Creators
@GiniGlow 140.1K Followers
@$hesbeenchill 7,750 Followers
@iamtyleelah 50.6K Followers
continue ➛
social media report
Within the 4th Quarter
*This slide contains AI-generated content
Weeks 1 - 2
Why 4th?
Weeks 11 - 13
Weeks 6-10
Weeks 3 - 5
End of year spending 1st quarter prep
Wrap-up Campaign Recap
Paid Ads Cross-Promo in App
TikTok/Insta Promo Launch
Teaser Drops Influencer Seeding
Sales will continue while supplies last/end of quarter completes
continue ➛
continue ➛
continue ➛
Social Media Report
AI took us to the next step
- Real is better, and this is as real as it gets -
- Helped us stand out - Identified a better Target Market - Helped us pick a variety of great content creators - Affirmed some ideas we had in the past - Introduced new marketing techniques
*This slide contains AI-generated content
- Ability to give our content creators visual guidelines for posting!
- Help align branding
continue ➛
Skin care with integrity
Social Media report
The Sources
Analyticsfor everyone. SimplyAnalytics. (n.d.). https://simplyanalytics.com/ Dey, M. (2025, November 5). Beauty industry statistics by market size, revenue, country, manufacturers and Brand Value. Electro IQ. https://electroiq.com/stats/beauty-industry-statistics/ Instagram. (n.d.). https://www.instagram.com/ Marketing & Advertising on TikTok. TikTok For Business. (n.d.). https://ads.tiktok.com/ Naceva, N. (2025, May 13). Top trends revolutionizing beauty & skincare marketing. Influencer Marketing Hub. https://influencermarketinghub.com/trends-beauty-skincare-marketing/
continue ➛