Want to create interactive content? It’s easy in Genially!
Get started free
multi
Ariadna Zepeda
Created on November 2, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Corporate Christmas Presentation
View
Snow Presentation
View
Winter Presentation
View
Hanukkah Presentation
View
Vintage Photo Album
View
Nature Presentation
View
Halloween Presentation
Transcript
Royal Caribbean's Marketing Plan
Presented by Team 6
Iteneriary
Concept Overview
Timeline
Target Market
Social Media Campaign
Financials
Our Concept
Developing a Gaming Lounge on our Cruise Ships for Younger Audiences aboard.
Copilot.com
Target Market
Young Adults & Gamers
Copilot.com
Social Media Marketing
4-week TikTok & Twitch Campaign (June–July, South FL).
Copilot.com
Phase 1
Reveal and Showcase in a short Initial Ad on Social media.
Phase 2
Hire Influencers to Promote the New Gaming Segment.
Phase 3
Make Gaming Challenges & Events during each Cruise.
Openai.com
Budget Breakdown
$5,000 Budget for our Campaign.
Copilot.com
Campaign Video
Sora.Chatgbt.com
Campaign Video
Fliki.ai.com
In Conclusion
Refrences
- How to Create a Marketing Budget in 9 Steps (+ Free Template). (n.d.). Semrush Blog. https://www.semrush.com/blog/marketing-budget/
- Korhonen, V. (2025, May 13). U.S. population share by generation 2024. Statista. https://www.statista.com/statistics/296974/us-population-share-by-generation/#:~:text=In%202024%2C%20Millennials%20were%20the,the%20population%20in%20that%20year.
- Carnival Cruise Line vs. Royal Caribbean International. Cruise Critic. (n.d.). https://www.cruisecritic.com/articles/carnival-cruise-line-vs-royal-caribbean-international