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Ariadna Zepeda

Created on November 2, 2025

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Transcript

Royal Caribbean's Marketing Plan

Presented by Team 6

Iteneriary

Concept Overview

Timeline

Target Market

Social Media Campaign

Financials

Our Concept

Developing a Gaming Lounge on our Cruise Ships for Younger Audiences aboard.

Copilot.com

Target Market

Young Adults & Gamers

Copilot.com

Social Media Marketing

4-week TikTok & Twitch Campaign (June–July, South FL).

Copilot.com

Phase 1

Reveal and Showcase in a short Initial Ad on Social media.

Phase 2

Hire Influencers to Promote the New Gaming Segment.

Phase 3

Make Gaming Challenges & Events during each Cruise.

Openai.com

Budget Breakdown

$5,000 Budget for our Campaign.

Copilot.com

Campaign Video

Sora.Chatgbt.com

Campaign Video

Fliki.ai.com

In Conclusion

Refrences

  • How to Create a Marketing Budget in 9 Steps (+ Free Template). (n.d.). Semrush Blog. https://www.semrush.com/blog/marketing-budget/
  • Korhonen, V. (2025, May 13). U.S. population share by generation 2024. Statista. https://www.statista.com/statistics/296974/us-population-share-by-generation/#:~:text=In%202024%2C%20Millennials%20were%20the,the%20population%20in%20that%20year.
  • Carnival Cruise Line vs. Royal Caribbean International. Cruise Critic. (n.d.). https://www.cruisecritic.com/articles/carnival-cruise-line-vs-royal-caribbean-international