Corporate Who's Who

Corporate Who's Who

• Oversees Creative Department which includes copywriters,art directors, producers etc. • Execution of creative strategy • Reports to Senior Management

• Liaison between client and agency • Works with Account Planner re: development of creative strategy • Budget responsibility • Reports to Senior Management

Key player in developing creative strategy• Market research background • Works with Account Manager • Reports to Senior Management

Teams with art director to develop creative recommendations. • Reports to Creative Director

Account Manager

Creative Director

Account Planner

Copywriter

• Develops production schedules • Follows job from start to finish to ensure it is on budget and on time. • Reports to Account Executive

Oversees Media Department which includes directors, planners and buyers • Oversees development of all media activity • Reports to Senior Management

Involved in casting as it relates to Agency creative. • Develops estimates per SAG contract for Agency production. • Reports to Broadcast Producer

Traffic Manager

Talent Manager

Media Director

Corporate Who's Who

• develops media plans for assigned clients• Works with Account Group in translating Client media goals into plans • Reports to Media Director

Responsible for finding outside print resources for client jobs thatagency is responsible for printing. • Reports to Art Director

executs approved Media overseeing thebuying process. • Negotiates buys per media plan • Reports to Media Planner

Negotiate print buys as part of the approved media plan.• Reports to the Media Buyer

Media Planner

Media Buyer

Print Buyer

Print Buyer

Works with art director/copywriter• Liaison between the Agency and outside production resources (such as production houses) • Reports to Creative Director

Teams with copywriter to develop creative recommendations.• Reports to Creative Director

Art Director

Broadcast Producer