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Chapter 5: Measurement & Interpretation of Elasticities

AMY SCHNEIDER

Created on October 31, 2025

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Transcript

INTERPRETATION OF ELASTICITIES

Elasticity of demand measures how much the quantity demanded of a good or service changes in response to a change in a factor, most commonly price.

Perfectly inelastic

Inelastic

Price

Price

Perfectly elastic

Elastic

Quantitiy

Quantitiy

ELASTIC DEMAND CURVE

An elastic demand curve shows that a good’s quantity demanded is highly responsive to a change in price.

What happened to producer revenue?

What happened to consumer surplus?

Price

Quantitiy

INELASTIC DEMAND CURVE

An inelastic demand curve is a steeply sloped or vertical line on a graph, indicating that the quantity demanded changes very little despite changes in price.

What happened to producer revenue?

Price

What happened to consumer surplus?

Quantitiy

INCOME ELASTICITY OF DEMAND

Income elasticity of demand measures how a product’s quantity demanded changes in response to a change in consumer income.

Luxuries

Necessities

CROSS-PRICE ELASTICITY OF DEMAND

Cross-price elasticity of demand measures how the quantity demanded of one good changes in response to a price change in another good.

SUBSTITUTES

Tea

Coffee

COMPLIMENTS

Bun

Patty

What happened to the Producer Revenue?

A cut in price brings about a larger increase in the quantity demanded, and producer revenue increases.
PRICE
QUANTITY
PRODUCER REVENUE

What happened to the Producer Revenue?

A cut in price brings about a larger increase in the quantity demanded, and producer revenue increases.
PRICE
QUANTITY
PRODUCER REVENUE

VS

Inelastic Demand Curve

Elastic Demand Curve

Cutting the Price - Revenue

Cutting the Price - Revenue

Increase the price - Revenue

Increase the price - Revenue

Interpreting Cross-Price Elasticity on Demand

Interpreting Income Elasticity of Demand