H&M Project GreenThread

H&M Project GreenThread

The Fruitcakes

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Project Charter

The goal of Project GreenThread is to push H&M toward being more sustainable while also keeping customer trust. H&M promised to be climate positive by 2030, and this project is one of the big steps in that direction. The main objectives are: By December 2026, at least half of the fabrics used must come from recycled or certified sustainable sources. Roll out a new digital production planning system across 12 supplier countries by September 2026 to improve efficiency and oversight. Train almost all (95%) of H&M’s retail staff in sustainability so they can speak to customers about the changes. A global marketing campaign will launch in October 2026 to show progress in a way that feels real and not just like “greenwashing.” Together, these goals will help reduce H&M’s environmental impact, allow supply chains to run smoother, and rebuild credibility with customers and regulators.

In Scope Out of Scope

• Building flagship “eco-stores” (these might be cool in the future but aren’t part of this project)
• Rushing the campaign launch just to align with the holiday season if the progress isn’t there
• Large IT upgrades not connected to sustainability
• Expanding into new markets or launching new product lines

• Working with suppliers in 12 countries to move to sustainable fabric sourcing
• Signing contracts and doing audits to confirm that 50% of fabrics come from certified sources
• Building, testing, and rolling out the new digital production planning system
• Developing and launching a global marketing campaign about sustainability
• Training and certifying 95% of staff in sustainability practices
• Managing risks and holding a final sustainability launch event in December 2026

Key Milestones

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Mar 15, 2025: Project kickoff and charter approval Jun 30, 2025: Supplier contracts signed for sustainable fabrics Jan 15, 2026: Pilot of digital planning system in two countries Sep 30, 2026: Global rollout of digital planning Oct 1, 2026: Global marketing campaign launch Dec 1, 2026: Final sustainability launch event

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+ Gantt Chart

Stakeholders

CEO Helena Helmersson (sponsor) CSO Anna Gedda (project owner) PMO Director Lars Andersson Supplier Ops Lead Maria Kim IT Lead Johan Nilsson Marketing Director Sofia Berg Retail managers in 12 countries External groups: customers, regulators, NGOs, suppliers, and the media

Constraints, Assumptions & Risks

Assumptions Political and economic conditions in supplier countries stay stable Regulations don’t drastically change Staff training can happen without major store closures

Constraints Budget of €250 million Hard deadline of December 2026 Supplier readiness isn’t equal across all regions (some are further ahead than others)

Risks Delays from suppliers in meeting certification goals Possible IT rollout issues when expanding globally Public backlash if marketing promises more than H&M actually delivers Marketing budget going over planned limits

Work Breakdown Structure

Scope Baseline

In Scope (L2) Sourcing: ≥50% certified by Dec 1, 2026 (audited) Digital: 100% adoption in 12 countries by Sep 30, 2026; zero Sev-1 Training: ≥95% retail staff certified by Oct 1, 2026 Marketing: Launch Oct 1, 2026; ≥90% reach in 4 weeks; +10% sentiment in Q1

Acceptance / Go–No-Go (T-4 wks) Audit sign-off on sourcing 100% digital adoption confirmed ≥95% staff certification in HRIS Claims legally + 3rd-party verified Risk & comms plan approved

Change Proposals • Holiday acceleration of campaign: Excluded — requires CCB change request; only if delivery targets already met and greenwashing risk is controlled. • Flagship eco-store: Excluded — Phase 2 candidate; separate business case & funding. re-baseline if approved. • Lower sourcing target to 45%: Rejected — remains a risk, not new scope. Target stays ≥50% with escalated mitigations and clear comms guardrails.