Business 6: BRU10 Advantages of Green Policies

What are the advantages for a company of having green policies?

Advantages of adopting green policies

Giving a Formal Presentation

Key Expressions

Nudging

How can you get motorists to respect the speed limit? The preferred method is often radars, but in 2010 Stockholm in Sweden tested a speed camera with a difference. It took photos not only of cars that drove too fast, but of every car that passed. Those who respected the limit then had the chance to win money in the 'Speed Camera Lottery'.

During the three-day trial, average speeds went down from 32 to 25 km/h. The Speed Camera Lottery is an example of a 'nudge' - a way of changing people's behaviour without forcing them. People usually know what the right action to take is, but they sometimes need a little push. Nudging is often more successful than making rules or imposing punishments.

• Keep the message simple.
• Make it fun.
• Make it visual.
• Create a spirit of competition.
• Reward good results.
• Make people feel good about the results of their action.

The Golden Rules of Nudging

Discussion: The Golden Rules of Nudging

• Keep the message simple. • Make it fun. • Make it visual. • Create a spirit of competition. • Reward good results. • Make people feel good about the results of their action.

1 Which of the 'Golden Rules' does the Speed Camera Lottery follow?

2 Can you think of any disadvantages of the Speed Camera Lottery?

3 What other examples of nudging have you seen in everyday life?

4 Do you think nudging works better than rules and punishments? Why/Why not?