Salience of loss
Meaning: Whether villagers perceive erosion and flooding as having a significant negative impact on their lives
• Broad acknowledgment that riverine erosion and flooding have become increasingly frequent and severe.
• Cultural identity tied to riverbanks.
• People experience intense negative emotions when riverbank erosion and flooding affect their own lives or the lives of others.
• Despite emotional salience, this alone did not drive action.
Outcome Efficacy
Meaning: Whether villagers believe that vetiver grass will effectively reduce erosion.
• Skepticism about vetiver’s effectiveness due to past failures.• Value of witnessing visible success stories within own and neighbouring communities.
• Government faulted for poor community rollout of vetiver planting program. • Misalignment between local knowledge and top-down solutions.
• Riverbank erosion and flooding largely linked to development activities like gravel extraction; vetiver seen as insufficient on its own.
Material Access
Meaning: Whether villagers believe vetiver grass is readily available and financially within reach.
• Inadequate access to vetiver seedlings and service availability. • Risk of financial loss, especially from livestock grazing near the river. • Present bias: preference for immediate benefits over long-term gains of vetiver planting.
Collective Efficacy
Meaning: Whether villagers are confident that their community can successfully grow and take care of vetiver grass to help control erosion.
• Responsibility for protecting the community is perceived as being jointly shared by both the community and the government.• Women were previously excluded from vetiver training sessions, which primarily involved men and youth. • No local accountability systems for vetiver-related initiatives. • Vetiver, along with broader riverbank management efforts, is not currently a focus within existing local institutional frameworks.
Self-Efficacy
Meaning: Whether villagers believe in their own ability to plant and care for vetiver grass.
• Insufficient information and decision tool for vetiver planting along riverbanks.• Concern about not possessing the necessary skills to implement effective vetiver planting and maintenance practices.
Choice Uncertainty
Meaning: Whether villagers feel confident about the different options available to reduce erosion.
• Skepticism about vetiver’s effectiveness due to past failures.• Value of witnessing visible success stories within own and neighbouring communities.
• Government faulted for poor community rollout of vetiver planting program. • Misalignment between local knowledge and top-down solutions. • Riverbank erosion and flooding largely linked to development activities like gravel extraction; vetiver seen as insufficient on its own.
Lack of Preliminary Behavioural Research
UNSSC
Created on October 29, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Urban Illustrated Presentation
View
Geographical Challenge: Drag to the map
View
Decisions and Behaviors in the Workplace
View
Tangram Game
View
Process Flow: Corporate Recruitment
View
Weekly Corporate Challenge
View
Wellbeing and Healthy Routines
Explore all templates
Transcript
Salience of loss
Meaning: Whether villagers perceive erosion and flooding as having a significant negative impact on their lives
• Broad acknowledgment that riverine erosion and flooding have become increasingly frequent and severe. • Cultural identity tied to riverbanks. • People experience intense negative emotions when riverbank erosion and flooding affect their own lives or the lives of others. • Despite emotional salience, this alone did not drive action.
Outcome Efficacy
Meaning: Whether villagers believe that vetiver grass will effectively reduce erosion.
• Skepticism about vetiver’s effectiveness due to past failures.• Value of witnessing visible success stories within own and neighbouring communities. • Government faulted for poor community rollout of vetiver planting program. • Misalignment between local knowledge and top-down solutions. • Riverbank erosion and flooding largely linked to development activities like gravel extraction; vetiver seen as insufficient on its own.
Material Access
Meaning: Whether villagers believe vetiver grass is readily available and financially within reach.
• Inadequate access to vetiver seedlings and service availability. • Risk of financial loss, especially from livestock grazing near the river. • Present bias: preference for immediate benefits over long-term gains of vetiver planting.
Collective Efficacy
Meaning: Whether villagers are confident that their community can successfully grow and take care of vetiver grass to help control erosion.
• Responsibility for protecting the community is perceived as being jointly shared by both the community and the government.• Women were previously excluded from vetiver training sessions, which primarily involved men and youth. • No local accountability systems for vetiver-related initiatives. • Vetiver, along with broader riverbank management efforts, is not currently a focus within existing local institutional frameworks.
Self-Efficacy
Meaning: Whether villagers believe in their own ability to plant and care for vetiver grass.
• Insufficient information and decision tool for vetiver planting along riverbanks.• Concern about not possessing the necessary skills to implement effective vetiver planting and maintenance practices.
Choice Uncertainty
Meaning: Whether villagers feel confident about the different options available to reduce erosion.
• Skepticism about vetiver’s effectiveness due to past failures.• Value of witnessing visible success stories within own and neighbouring communities. • Government faulted for poor community rollout of vetiver planting program. • Misalignment between local knowledge and top-down solutions. • Riverbank erosion and flooding largely linked to development activities like gravel extraction; vetiver seen as insufficient on its own.