Project Greenthread

H&M

Project Greenthread

By: Emerson Crow, Stephanie Biskobing, Brad HUeseby, Ben Gustin

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Project Charter

Flagship Eco-Store: -Decided out of scope for this project -Can do this idea later (future initiative) -Don’t want to push back deadline Early Campaign: -Chose not to launch early -Wouldn’t align with the products readiness which could harm product/brand image Supplier Delays: -Medium likelihood, high impact risk

Scope Baseline

Scope

Acceptance Criteria

Inclusion vs. Exclusion

Deliver measurable sustainability progress by 2026, supporting H&M’s goal to become climate-positive by 2030

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Sustainable Fabric Sourcing 45% certified materials by Dec 2026 Digital Production Planning System in 12 countries by Sep 2026 Staff Training Program 95% staff trained by Oct 2026 Marketing Campaign Global launch by Oct 1, 2026; 90% reach Governance & Launch Event Stakeholder reporting + Dec 1, 2026 event :

Criteria Summary

Inclusions v. Exclusions

2. Flagship Eco-Store — Exclude Outside approved scope No acceptance criteria Requires separate budget and approval

1. Early Campaign Launch — Exclude Misaligned with project readiness High risk of greenwashing perception Staff training likely incomplete

3. 45% Sourcing Goal — Include 45% remains the target Shows commitment to project, boosting brand image Risks to be documented and managed