If innovation is the best solution to the brand JTBD, it should be clearly contributing to the mother brand
SUPERIOR INSIGHT
IMPORTANT TO DEFINE WHAT YOUR INNOVATION WILL ‘BORROW & BUILD’ FROM MOTHER BRAND
- Meets specific needs better
SUPERIOR INSIGHT
- Gives an excellent experience
Superior Product
- Gives a new and different experience
Use these points as guiding questions to challenge yourself whether you have a superior product
SUPERIOR INSIGHT
Donna Westwood
Created on October 29, 2025
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Transcript
If innovation is the best solution to the brand JTBD, it should be clearly contributing to the mother brand
SUPERIOR INSIGHT
IMPORTANT TO DEFINE WHAT YOUR INNOVATION WILL ‘BORROW & BUILD’ FROM MOTHER BRAND
SUPERIOR INSIGHT
Superior Product
Use these points as guiding questions to challenge yourself whether you have a superior product