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SUPERIOR INSIGHT

Donna Westwood

Created on October 29, 2025

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Transcript

If innovation is the best solution to the brand JTBD, it should be clearly contributing to the mother brand

SUPERIOR INSIGHT

IMPORTANT TO DEFINE WHAT YOUR INNOVATION WILL ‘BORROW & BUILD’ FROM MOTHER BRAND

  • Meets specific needs better

SUPERIOR INSIGHT

  • Gives an excellent experience

Superior Product

  • Gives a new and different experience

Use these points as guiding questions to challenge yourself whether you have a superior product