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From Problems to Prototypes: Building Startups That Customers Want

Think Startup

Created on October 29, 2025

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Transcript

From Problems to Prototypes: Building Startups That Customers Want

In this Video Playbook, you’ll learn practical tips from industry experts to help you design a prototype solution for your business challenge.

Swipe to the next page to watch the video tips!

Click the Orange Play Button below to explore...

How to Truly Understand Your Customers? Put Yourself in Their Shoes

What Is Design Thinking? The Secret to Creative Problem Solving

Why Sketching a Customer Persona Will Boost Your Sales

How to Find the Root Cause of Any Problem Using 5Y Analysis

What If Customers Already Use a Solution You Wanted to Build?

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Explains customer persona in a simple way connecting how it impacts product design, ads, and pricing—a concept often overlooked but very powerful and shareable.

Introduces design thinking via a clear, surprising question and explains empathy deeply, a vital and relatable startup skill, which hooks viewers interested in innovation and customer understanding.

Explains the challenge when customers already use a solution they like, highlighting the need to rethink problems and solutions—highly relevant to entrepreneurs entering crowded markets.

Uses a vivid, concrete example of empathizing with poor farmers by spending time with them, making an abstract concept concrete and relatable, encouraging viewers to rethink how to understand customers.

Starts with an intriguing approach to problem solving—5Y analysis to identify the root cause, includes understanding impacted people and impact, which is insightful and actionable for viewers.