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Buyer persona

Axel Magallanes

Created on October 29, 2025

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Transcript

Digital enviorement

Buyer persona

Name

Info

Evolution timeline

Biography

Web 1.0

Web 2.0

Mobile first area

Influence on Current Business Models

Data-driven personalization

Info

Platform & Ecosystem models

AI & Voice / IoT era

Information

Demographics
  • Age
  • Occupation
  • Family
  • Location
  • Archetype
Biography
  • Psychographics: values, lifestyle, attitudes, hobbies
  • Behaviors: purchase frequency, preferred channels, time of day active
  • Motivations & Objections: What drives conversion and what stalls it

Digital enviorement

  • Channels owned, earned, paid or social platforms.
  • Devices & Context
  • Content & Experience
  • Data & Analytics
  • Privacy & Regulation
  • Third-party Ecosystem
How it influences current business models.
  • Subscription & Recurring Revenue because the customers valuing convenience and predictability convert better to subscriptions.
  • Direct‑to‑Consumer (D2C) the reason is the lower channel friction, brand control over experience and data.
  • Marketplace & Platform Play because the network effects scale reach quickly; needs strong seller/buyer trust signals.
  • Data Monetization & Insights-as-a-Service one reason is aggregated anonymized data can create new revenue streams.
  • Omnichannel Hybrid (Phygital) because seamless cross‑channel experience increases conversion and loyalty