Studio Launch Accelerator - Book a Demo

Studio Launch Accelerator

Launch a boutique fitness studio in under 90 days!

Welcome

Every successful studio starts with a blueprint - not just a dream. Welcome to the Studio Launch Accelerator. Before the paint dries, and the playlists drop, this orientation anchors you in what the most successful founders get right early, and what causes others to lose months and $$ before the first class even begins. Before you continue, navigate to the next page for an overview of what the accelerator covers.

Click the interactive dots to reveal the upcoming modules!

Overview

Build hype and earn revenue before you even open.

Play it safe... literally.

Build hype and earn revenue before you even open.

Hang your Open sign... legally.

Turn first-timers into lifers.

Hang your Open sign... legally.

Turn first-timers into lifers.

Play it safe... literally.

Build-out for modality:HVAC, Heat, Sound

Software & Ops Readiness

Payments & Billing

Module 7

Module 5

Module 3

Module 1

Module 8

Module 6

Module 4

Module 2

Open your studio... with zero surprises.

Process payments without the drama.

Design your studio comfort by the book.

Process payments without the drama.

Open your studio... with zero surprises.

Font of House Sales

Permits, Zoning & Certificate of Occupancy

Music Licensing & Insurance Basics

Pre-Sales Blueprint

Design your studio comfort by the book.

GPS to your Studio Opening

Objectives

This module is the tone-setter, think of it as the GPS to your Grand Opening.

Module 1 Objectives

Follow the GPS to your Grand Opening - every milestone determines time to revenue.

Understand what roadblocks slow time to open.

Set target dates to keep you on track for a 90 day launch window.

Identify your support systems.

Why do studios stall?

Click on each delay theme to learn what studio owners usually say and their fixes to get back on track! The following modules covers each of these topics in detail.

Music Licensing Confusion

Permits & Certificate of Occupancy

HVAC, Heat & Sound

+ info

+ info

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What Owners Say: “The yoga room never hit temp.” “Neighbors complained about the decibels.” The Fix: Engineer for your modality from the beginning. Things to consider: heat, fresh air, and decibel limits.

What Owners Say: “I thought using Spotify was fine.” The Fix: Secure ASCAP / BMI licenses early.

What Owners Say: “The fire marshal delayed us 6 weeks.” The Fix: File for permits & inspections immediately after lease signature.

Why do studios stall?

Click on each delay theme to learn what studio owners usually say and their fixes to get back on track! The following modules covers each of these topics in detail.

Front of House Sales Gap

No Structured Pre-Sales

Payment Processing Setups

+ info

+ info

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What Owners Say: “We didn’t launch payments until our opening day.” The Fix: Start presales the moment you have a lease.

What Owners Say: “My team has no sales training.” The Fix: Train early. Provide scripts, role play and conversion rituals.

What Owners Say: “Our billing wasn’t live when we started presales.” The Fix: Apply for merchant accounts at least 6 weeks out.

Deliverables Check

Advance to the next module after you:

Identify your opening target date for your starting point.

Download a copy of GPS to your Grand Opening

Assign your roles

Module Summary

By Completing Module 1:

• You’ve identified the milestones between “Lease Signed” and “First class in the books”.
• Your calendar includes target completion dates for remaining modules.

• You understand that time to revenue is the ultimate KPI.

Let's move on to the next module!

Permits, Zoning & Certificate of Occupancy

Objectives

Goal: Hang your Open sign…legally.

Module 2 Objectives

Submit your business license and Certificate of Occupancy (CO) applications

Identify which permits and certificates your city requires

Move confidently into build-out without compliance risks

Book inspection dates and file zoning proof

Step 1/5: Confirm Zoning & Conditional Use

The Why

Action Steps

Leases signed without zoning approval are the #1 cause of 8 - 14 weeks delay. IHRSA reports that 73% of fitness studio delays are attributed to permitting and zoning issues. This can result in a cost impact of $15,00 - $45,000 in lost revenue, doubled rent payments and legal fees per delayed opening.

1. Go to your city’s zoning portal (Example: Zoning Portal: Business → Planning → Zoning Map).
2. Search the address → confirm your use type (fitness, health club, recreation).
3. If conditional use is required, file a conditional use permit (CUP) application.
4. Request from landlord:
• Certificate of Occupancy from the last 3 tenants
• Current zoning letter
• Any existing CUPs or variances
• Building permits from last 5 years
5. Order a zoning verification letter

+ Scenario

+ deliverable

Step 2/5: Launch your City's Business Wizard

The Why

Action Steps

Each city's muncipality offers a Business Start-Up Wizard that walks you through local requirements — saving you hours of research and missed steps.

1. Go to your city or state business portal (Example: Oregon → Businesses → Start Your Business).
2. Complete the wizard to download your personalized permit checklist.
3. Add each permit, fee, and processing time to your Permit & Inspection Tracker tab in your GPS to Your Grand Opening Worksheet.

+ deliverable

Step 3/5: Apply for Business License, Tax Cert, and CO

Checklist

• Business license or tax certificate application filed
• Certificate of Occupancy (CO) application submitted

• Fire permit submitted (if applicable)

Example: Business Xpress License Directory

+ deliverable

Step 4/5: Schedule Inspections

Action Steps

1. Once your CO is accepted, schedule building and fire inspections.
2. Ask your inspector for their re-inspection window.
3. Add inspection dates and contact details to your tracker.

Example: Portland, OR DevHub → Schedule Inspections

+ deliverable

Step 5/5: Confirm Sign Permit

The Why

Action Steps

Most cities treat exterior signage as a separate permit.

1. Check signage regulations in your zoning map section.
2. Submit sign permit drawings and dimensions.

+ deliverable

Deliverables Check

Advance to Module 3 when you have:

Proof of zoning in the GPS to Your Grand Opening folder

Submitted the business license and CO applications

Zoning approval or conditional use permit

Booked inspection dates

Build-out for Modality| HVAC, Heat, Sound

Objectives

Goal: Design your studio comfort by the book.

Module 3 Objectives

Know how to spec your HVAC and ventilation system for your use case.

Have a sound-migration plan to protect your brand and your neighbors.

Walk away with a stamped mechanical plan / contractor spec that meets comfort and code.

Step 1/4: Define your Modality Requirements

The Why

Action Steps

Each modality has a different heat, humidity and sound demands.

1. Open the GPS to Your Grand Opening sheet.
2. Navigate to the Modality Requirements tab.
3. Hightlight temperature targets for your modality (or, if you do not see your modality, review the General Industry Standards and add a new row with your studio's temperature targets).

🌡️ General Industry Standards (ASHRAE Guidelines): ASHRAE 62.1 Standards for Fitness Facilities

Step 2/4: Size Outdoor Air and Ventilation

Notes

Action Steps:

• Ask for written confirmation that the design complies with ASHRAE 62.1 and local code.
• For heated spaces, confirm the system can deliver both heating and cooling cycles to maintain temperature (RFP with latent-load calculation).

1. Provide contractor with:
• Class size (number of occupants)
• Room area (sq f)
• Ceiling height
2. Request a ventilation summary:
• CFM per occupant
• Air changes per hour (ACH)
• Humidity plan

+ deliverable

Step 3/4: Create a Sound Migration Plan

The Why

Action Steps:

Neighbor complaints appear in almost every Founder/Owner thread (reddit r/gymowners threads on soundproofing and flooring).

1. Identify sources: music, microphones, weights.
2. Solutions:
• Floors - floating or spring platforms for impact
• Walls - double stud + insulation
• Doors - acoustic gaskets + solid core
• Ceiling - acoustic panels or baffles
• Bass - install bass traps or limiters for subwoofers.
3. Perform a noise test.

+ deliverable

+ Noise Test

Step 4/4: Review and Approve Mechanical Plan

Checklist

• HVAC layout with CFM and ACH values
• Termperature and humidity specs
• Noise control elements
• Contractor or engineer signature

+ deliverable

Deliverables Check

Advance to Module 4 when you have:

Dates and contacts in the Vendor & Partner Directory tab

Deposits paid for HVAC and build-out vendors.

Stamped mechanical plan or spec sheet approved

Sound mitigation plan on file

Music Licensing & Insurance Basics

Objectives

Goal: Be legally allowed to play music in your classes — and insured for everyday risk.

Module 4 Objectives

Hold active public performance licenses covering class music

Adopt a Playlist & Instructor Content Policy

Bind General Liability, Professional Liability, and Workers’ Compensation policies aligned with waivers and incident reporting

Upload proof of your PPL certifications and insurance

Step 1/4: Apply for ASCAP and BMI

The Why

Action Steps

Fitness studios are public performance venues under U.S. copyright law. That means streaming Spotify, Apple Music, or YouTube in class without a license can result in fines or cease-and-desist notices.

• ASCAP Fitness Facilities License - Report your use type and square footage / class areas.

• BMI Fitness & Health Clubs License - Complete the online form or call directly.

+ deliverable

Step 2/4: Adopt a Playlist & Instructor Content Policy

The Why

Action Steps

A studio-wide music policy ensures instructors follow legal and brand-safe practices. Even one instructor using personal streaming accounts can put your business at risk.

1. Draft a one-page Staff Policy covering:
1. Approved music sources (e.g., business-licensed streaming providers)
2. Volume & neighbor compliance (align with Module 3’s sound plan)
2. Review and sign with your instructor team.

For context and owner-focused guidance, see Athletech News’ explainer on licensing in fitness.

+ deliverable

Step 3/4: Bind Your Insurance and Align With Waivers & Reporting

The Why

Coverage List

Insurance isn’t just paperwork — it’s your safety net for real-world studio risks. Proper alignment between insurance, waivers, and reporting helps prevent claim denials.

• General Liability: Covers bodily injury and property damage on premises.
• Professional Liability: Protects against instruction-related claims; not always included in GL policies.

• Workers’ Compensation: Required for W-2 employees; discuss coverage options for contractors.

• Waivers & Documentation: Strong participant waivers reduce claims risk — but never replace insurance. Keep organized records.
• Templates & Education: Waiver basics and components overview.

+ Get a Quote

+ deliverable

Step 4/4: Create Your “Incident Report” Flow

The Why

Action Steps

In a fitness environment, even small injuries or property damage incidents require documentation. A simple, consistent process protects your team, clients, and insurance coverage.

1. Build a one-page Incident Report Template with:
• Date/time
• Staff on duty
• Participant details
• Description of incident
• Witnesses, photos, and actions taken
• Whether EMS was called
2. Store reports in a shared, time-stamped folder - good documentation is key risk control.
3. Notify your broker within 24 hours for any reportable events.

+ deliverable

Deliverables Check

Advance to Module 5 when you have:

Insurance binder uploaded (GL + Professional + WC)

Playlist & Instructor Content Policy signed and stored

PPL certificates on file (ASCAP + BMI)

Waiver & incident report live in ops folder

Checklist completed: Music Licensing + Insurance tab in GPS to Your Grand Opening Workbook

Payments & Billing

Objectives

Goal: Process payments without the drama.

Module 5 Objectives

Activate and connect Stripe to your Mariana Tek site for recurring billing

Run a successful live test transaction

Publish terms and conditions (cancellations, no-shows, signatures) aligned with payment-network dispute windows

Enable Smart Retries, dunning messages, and card updater

Be ready to respond to disputes within required timeframes

Step 1/5: Set up Stripe & Recurring Billing

The Why

Action Steps

Stripe powers your studio’s cash flow — and connecting it correctly ensures every dollar reaches your account reliably.

1. Create your Stripe account through Mariana Tek.

Step 2/5: Prove Money Flow End-to-End

The Why

Action Steps

You should be confident your payment system works before your first real sale. Testing ensures your “cart → cash → bank” flow is airtight.

1. In Mariana Tek, sell a $1 Test Item to a staff card in live mode.
2. In Stripe, confirm Payment → Succeeded and note the payout date.
3. On payout day, reconcile your Stripe payout with your bank deposit using dashboard reporting.

Step 3/5: Turn on Revenue-Recovery

Action Steps

• Smart Retries: Stripe Billing → Revenue recovery → Retries → enable Smart Retries (ML-based timing). Optionally add a custom schedule (24–48h cadence).

• Dunning Messages: enable/author failed-payment emails (and SMS in MT/your comms tool). Stripe supports automated dunning; see writing guidance.

• Card Updater: Ensure Automatic card updates are on so expired/replaced cards update behind the scenes.

• Retry Cadence (reference): Immediate → Day 2 → Day 7 → Day 14; most soft declines recover on 2nd/3rd attempts.

Step 4/5: Publish Your Terms & Conditions

The Why

Action Steps

Clear policies protect both your members and your merchant account. Networks give consumers up to ~120 days to dispute charges — but you only have 7–21 days to respond.

Draft or confirm Terms & Conditions and place them in checkout + member portal:

1. Cancellation window (e.g., 12–24h), no-show fees, auto-renew terms, refund policy, and signature/checkbox .
2. Note network windows: cardholders typically get up to ~120 days to dispute; merchant response deadlines are short (~7–21 days via Stripe; varies by network). Build ops to respond fast.
3. Reference guides on network/issuer time limits and merchant response windows when finalizing your policy language.

+ deliverable

Step 5/5: Create Your Dispute Response Kit

The Why

Action Steps

Disputes happen — what matters is how fast and how well you respond. A ready-made kit allows you to respond before the network deadline.

• Draft your Founders Tiers:
• First 25 members = $99/month lifetime rate
• Next 25 = $119/month
• Set scarcity caps and deadlines to create urgency.
• Choose your pre-sale duration (6 weeks is ideal).
• Write your core offer statement:
• “Join now as a Founding Member and lock in our lowest rate for life.”

+ deliverable

Deliverables Check

Advance to Module 6 when you have:

Live test transaction processed and payout reconciled

Smart Retries, dunning, and card updater enabled

Dispute kit ready; staff know merchant deadlines

T&Cs published

Pre-Sales Blueprint

Objectives

Goal: Build hype and earn revenue before you even open.

Module 6 Objectives

A live 45-day pre-sale campaign (landing page + CRM automation + founder offers)

A full 6-week calendar with events, content cadence, and scarcity-based pricing

At least 100 leads captured and 50+ paid founding members by T-30

The Why

Between lease signing and opening day, most studios face a cash-flow gap. A well-run pre-sale bridges that gap, providing capital for unexpected costs, marketing, and launch events. By preselling memberships (even at a discounted “founder” rate), you reduce pressure on build-out delays, equipment cost overruns, or marketing delays. Beyond cash, pre-sales also create early advocates — the members who’ll fill your first classes and spread the word long before Day 1.

“Pre-sales provide cash for unforeseen emergencies and set up your gym for a successful, smooth grand opening.”

Gym Insight

+ INfo

Step 1/5: Define Your Founding Offers

The Why

Action Steps

Scarcity and urgency drive conversion — and a well-structured Founders Offer sets the tone for your brand’s pricing strategy.

1. Draft your Founders Tiers:
• First 25 members = $99/month lifetime rate
• Next 25 = $119/month
2. Set scarcity caps and deadlines to create urgency.
3. Choose your pre-sale duration (6 weeks is ideal).
4. Write your core offer statement:
• “Join now as a Founding Member and lock in our lowest rate for life.”

+ deliverable

Step 2/5: Launch Your Landing Page + Lead Capture

The Why

Action Steps

Your pre-sale page is your 24/7 salesperson.

1. Build a simple landing page with:
• Vision + Offer statement (1 line)
• Lead form (name, email, phone, interest)
• Countdown to opening day
• “Join Founding Waitlist” call to action
2. Integrate with your CRM (Mariana Tek or HubSpot form + automation flow).
• Add a thank-you email and SMS follow-up sequence.

Mariana Tek allows pre-sale collection via Ramp-Up Offers even without a schedule. Collect payments before opening day!

Step 3/5: Build Presale Calendar

The Why

Action Steps

Momentum sells memberships. A structured 6-week plan keeps your team focused and visible.

1. Create a 45-day Google Sheet calendar with weekly themes:
• Week 1 — Community Buzz
• Week 3 — Founders Events
• Week 5 — Final Countdown
2. Schedule touchpoints:
• Instagram posts (behind-the-scenes, coach intros)
• Pop-up or founders events
• Email/SMS nurture (≈ 3/week)
• Live countdown updates
3. Track weekly metrics: leads, calls booked, founders closed

+ deliverable

Step 4/5: Create Your Lead to Close Sequence

The Why

Action Steps

Speed to Lead = sales. Responding to new leads within 30 minutes dramatically boosts conversion.

1. Map the flow: Lead → Call/Text → Tour → Trial → Close.
2. Write scripts for each touchpoint:
1. DM Script: “Hey {{First}}, I saw you checked out our founding member offer — we’re opening soon and wanted to invite you to our first founders event!”
2. Phone Script: 3-minute warm intro + book tour/trial.
3. Tour Map: Welcome → Founders Wall → Studio Walkthrough → Trial Class Pitch → Close.
3. Enter these scripts into your CRM templates for automated follow-ups.

+ deliverable

Step 5/5: Layer Local Partners + Launch Day Plan

The Why

Action Steps

Partnerships expand your reach fast — and a launch event turns community curiosity into real sign-ups.

1. Identify 5–10 local partners (juice bars, salons, coffee shops, boutiques).
• Simplify offer: Display each other’s flyers or Instagram tags (“Founders Perk Partner”).
2. Plan a Launch Day event:
• Ribbon cutting + mini class + raffle
• Invite leads who haven’t converted yet
• Local press or influencer attendance

+ deliverable

Deliverables Check

Advance to Module 7 when you have:

50 + paid founding members by T-30

Landing page live and CRM automations running

Launch Day event plan finalized

100 + leads captured

Software Readiness + Day 1 Operations

Objectives

Goal: Open your doors…with zero surprises.

Module 7 Objectives

Run a complete mock “opening day” simulation from member check-in to bank settlement

Have every system configured (booking, waivers, billing, reports, staff access)

Have a 7-day staffing + operations plan documented, trained, and ready for launch

A flawless setup ensures seamless experiences from Day 1.

Step 1/4: Configure MT for Launch

Action Steps

1. Membership Products:
• Add Founders, Intro Offers, and Drop-Ins under Products → Memberships.
• Confirm each has the correct billing frequency, start date, and proration rules.
2. Class Schedule:
• Load at least 2 weeks of classes.
• Assign instructors and capacity limits.
3. Waivers & Agreements:
• Upload digital waiver under Documents → Waiver Template (auto-prompt at first booking).
4. Staff Permissions:
• Create roles (Owner, Manager, Front Desk, Instructor).
• Limit sensitive access (refunds, payouts) to management.
5. Reports & Dashboards:
• Turn on daily deposits, attendance, and new-member reports.
• Add key metrics (attendance %, no-show %, revenue, refunds).

+ deliverable

If it can fail, test it now — not with a paying member watching.

Step 2/4: Run Tech Rehearsals

Action Steps

1. Check-In:
• Use staff logins to book & check in 5 fake customers.
• Confirm confirmation emails/SMS fire correctly.
2. Point of Sale (POS):
• Process a test sale (e.g., retail or water).
• Confirm receipt email + Stripe payment captured.
3. Refund & Freeze Tests:
• Process one refund and one account freeze.
• Verify transaction reversal shows in Stripe within 24 hours.
4. Settlement:
• Review Stripe → Payouts. Match expected amount in bank ledger.
• Ensure the daily deposit schedule is accurate.
5. Reports:
• Run “Transactions → Last 7 Days” and compare it to Stripe balance.

+ Milestone

Step 3/4: Create a 7-Day Staffing & Operations Plan

The Why

Checklist

A clear operations plan eliminates confusion and ensures your first week runs smoothly.

• Open/Close Checklists
• Open: Unlock, music on, lights/AC, check-in screen, towel stock, test scanner.
• Close: Reconcile cash drawer, sanitize equipment, print EOD report, secure door.
• Cash Drawer SOP
• Count at open/close, log variance ±$5, store key separately.
• Incident Log Template
• Columns: Date, Time, Staff, Description, Resolution, Follow-up.
• Store in shared drive.
• Team Assignments
• Tasks belong to: Founder, Front Desk, Instructor, Manager

+ deliverable

Step 4/4: Run an “Opening Day” Simulation

The Why

Action Steps

Nothing replaces practice. A full simulation reveals any final system gaps before your real members arrive.

Invite 5 friends to act as “members” and have staff perform:

• Check-in scan
• Retail sale
• Class start/finish workflow
• Receipt + confirmation
• Post-class cleanup + close checklist

• Waiver triggered correctly
• Payments settled

• Reports accurate

• No permission or access errors

Verify:

+ deliverable

Deliverables Check

Advance to Module 8 after you:

Mock “Opening Day” completed with no tech or billing errors

Bank payout confirmed

Staff trained and checklists live

Front of House Sales

Objectives

Goal: Turn first-timers into lifers.

Module 8 Objectives

Have a Front of House (FOH) team trained on a 4-step conversion script that turns first-timers into members

Create a Day 1 “WOW” experience that blends hospitality + retention strategy

Have referral and review systems live by Week 1 to drive organic growth

Step 1/4: Train Front of House Staff | 4 Step Conversion

Most studios don’t fail because of bad workouts — they fail because of inconsistent front desk experiences. Sales performance in boutique studios rises 30–50% when teams use structured scripts rather than casual conversation (IHRSA 2024 Sales Trends).

Step 1: Greet

Step 2: Goal

Step 3: Trial

Step 4:Close

+ info

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Objective: Build warmth & consistency Example: “Hey {{Name}}! Welcome to [Studio Name]—is this your first visit or have you been scoping us out online already?”

Objective: Learn their why Example: “What made you want to check out our studio? Are you training for something or looking for a new routine?”

Objective: Create action Example: “Awesome! I’d love to get you into a trial class that matches your energy. I can get you booked for tomorrow at 8 AM or Thursday at 6 PM—what works best?”

Objective: Make it official Example: “Once you feel the vibe, you’ll know. I can lock in your Founding Rate today and hold your spot—want to do that now or after class?”

+ deliverable

Step 2/4: Build Your “WOW” Experience

Studios that intentionally design an onboarding sequence see 40% higher retention after 90 days (Fitness Industry Retention Report, 2023).

Onboarding Email (Day 1)

Referral Ask (Day 2-3)

Welcome SMS (Automation)

+ info

+ info

+ info

+ deliverable

Step 3/4: Collect Reviews + NPS in First Week

The Why

Action Steps

Early reviews drive trust and traffic. Studios with 10+ Google reviews in their first month grow 22% faster on average (Local Marketing Insights Report, 2024).

1. Send automated “How was your first class?” email → link to Google & Yelp.
2. Use NPS (Net Promoter Score) survey for internal tracking:
• “On a scale of 0-10, how likely are you to recommend [Studio Name] to a friend?”
3. Track NPS average weekly in your CRM.

Step 4/4: Create a Referral & Review Dashboard

The Why

Checklist

Tracking is motivation — seeing real results keeps you and your team invested.

• Track Referrals Sent
• Track Referrals Converted
• Track Reviews collected
• NPS Score | Target > 8

+ deliverable

Deliverables Check

Advance to graduation when you have:

Reviews + referrals collected and tracked

WOW experience automations running

Front of house team trained on 4-step conversion

NPS active and celebrated

Course Finish

🎉

Congratulations — You Did It! You’ve completed the Studio Launch Accelerator course. From zoning to soundproofing, from pre-sales to your first “Welcome!” — you’ve mapped every milestone between Lease Signed and First Class in the Books. Your Grand Opening isn’t the finish line — it’s the starting line. You’ve built a foundation that scales. Now it’s time to turn that first class into a thriving community.

You’re Now Ready To:

• Open your doors legally, confidently, and profitable
• Lead a trained team that delivers your brand promise every day

• Track performance from Day 1 — because time to revenue is your ultimate KPI
• Grow your member community with purpose and predictability

Ready to roll?

Click the Book a Demo button now. Your software doesn’t launch your studio — you do — but the right system will help you open stronger, faster, and with less stress. Let’s get you live.

+ Book a Demo

The Common Scenario

• You find the perfect space at a great rate.

• The landlord says, “The previous tenant was a gym.”

• During build-out, you discover that:
• The previous use was grandfathered in under old zoning rules

• The Conditional Use Permit (CUP) expired

• Zoning codes changed

• Parking or noise requirements aren’t met

Noise Test

1. Play music and measure decibels outside the space.
2. Noise decibel limits for boutique fitness studios can be determined by your city’s zoning codes and depend on specific zones where the business is located. It can also change based on time of use. Check with your cities permitting and development, noise codes.

Example: Portland, OR gov → Permitting & development → Noise Program

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload your approved mechanical plan
3. Open the GPS to Your Studio Launch workbook and fill in the Vendor & Partner Directory tab

Checklist

• Send immediately after signup or trial booking
• Example:
• Hey {{Name}} 👋 Welcome to [Studio Name]! We can’t wait to move with you. Your first class is booked for {{Date}} — bring water, energy, and we’ll handle the rest 💪.”

• Configure via Mariana Tek CRM or Twilio integration

Deliverable

1. Navigate to the Studio Launch Accelerator folder on your computer
2. Upload confirmation numbers and PDF receipts

Deliverable

1. Create a “Partner Wishlist” to reach out to for collaborations.

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload the approved sign permit or proof of submission

Milestone

Mock opening day!

Deliverable

1. Schedule a Friday “FOH Review Hour” : Team reads reviews, celebrates wins and identifies improvement themes.

Deliverable

1. Founders Offer Document + pricing tiers entered into Mariana Tek.

Deliverable

1. Run a 10-minute team debrief — note issues, assign fixes, and retest if needed.

Deliverable

1. Navigate to the Studio Launch Accelerator folder on your computer
2. Upload inspection confirmation emails

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload proof of insurance binders (GL, Professional, WC) in your folder

Deliverable

1. Print laminated “4-Step FOH Script” for front desk.
2. Schedule 2× 45-min role-play sessions with staff.
3. Track scores using the Role-Play Rubric tab (GPS Your Grand Opening)

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload the written confirmation that the design complies with ASHRAE 62.1 and local code

Deliverable

1. Create a Studio Launch Accelerator folder on your computer
2. Screenshot or download a PDF of your zoning confirmation
3. Upload the zoning confirmation to your folder

Deliverable

1. Navigate to the PreSale Calendar tab within your GPS to Your Grand Opening workbook
2. Fill in the "Status" columns

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload ASCAP/ BMI Confirmation + Certificate to folder

Watch this video to help navigate through the course and launch a boutique fitness studio in ≤ 90 days with: permits cleared, space built out for modality, music licensing, payment stack, working pre-sales and trained front of house staff that converts traffic on day 1.

Deliverable

1. 7-Day Staffing + Operations Plan finalized and shared with team.

Deliverable

1. Founders Offer Document + pricing tiers entered into Mariana Tek.

Deliverable

1. Team role-play session scheduled and scripts finalized.

Checklist

• Send a “Bring a Friend Free” code to new members
• Offer incentive (free class, retail discount, or raffle entry)
• Example:
• “Your workouts are better with friends 🫶. Share your unique link— when they join, you both get a free recovery session!”

Template

• Subject: You’re officially part of the [Studio Name] Crew 💥
• Body:
• Welcome note from the owner
• Class prep tips
• Link to booking app + waiver
• “What to expect” for first visit
• Call To Action: “Reply with your fitness goal — we’ll help you crush it.”

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload your Terms & Conditions to the folder
3. Publish your Terms & Conditions aligned with network guidelines

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload signed Playlist & Instructor Content Policy saved in the folder

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload your incident report template to the folder

Deliverable

1. Open the Studio Launch Accelerator folder on your computer
2. Upload the PDF/export from your city wizard into the folder

Deliverable

1. All configurations tested in Mariana Tek

Deliverable

1. Automation flows for SMS, email, and referral messages tested and active.