Rebranding
presentation
Team
team · team · team · Team· team · team · team · team · team · team · team · team · team· team·
Allie Owens
Gabriel Casco
Kobe Wooten
Briley Stelzer
What is Eskimo Joes?
Opened in 1975 in Stillwater, Oklahoma, Eskimo Joes was originally known as the bar with the coldest beer in town before it changed to a full service restaurant. Today it is one of the most well-known college bars in America. Not only does Eskimo Joes serve cold drinks and delicious food, but they also have a large selection of merchandise. The branding and the overall vibe of Eskimo Joe’s makes it much more than a restaurant–it is a part of the local tradition and the student experience at Oklahoma State University.
continue
company rebranding
The founder of Eskimo Joe’s is retiring and stepping down as CEO, promoting the current General Manager to take his place. The new leader has many ideas for restructuring the company, including changes to the menu, store design, and overall leadership style. These shifts challenge the traditional management approach that long defined Eskimo Joe’s, introducing a fresh vision for the brand’s future.
As a team, we have come together to tackle these problems through each of our strategies.
Strategy #1
“Business leadership is a lot like parenting: Your job is not just to make your employees happy but to create an environment that enables them to excel at what they do. Just as great parents pay attention to everyone in their family, so great leaders pay attention to everyone in their organizations, bolstering his or her self-esteem and self-confidence at every step. If everyone feels recognized, appreciated, and listened to, everyone will want to take every opportunity to learn and grow” (Cockerell, 36).
Remember, Everyone is Important
Why is this Principle Relevant?
- Rebranding can cause feelings of loss and uncertainty
- Leadership should remind everyone that they matter
- Recognizing each employee's value maintains connection to the company
- Appreciation builds loyalty and motivation
- Engaged employees resist change less and support the transition more
Briley Stelzer
How can the new leadership apply this Strategy?
Implementation
- Communicate purpose and vision clearly
- Involve employees in rebranding decisions
- Celebrate and recognize employee contributions
- Reinforce employee value and importance
Examples
- Form employee councils to preserve values
- Hold department sessions for feedback
- Highlight employees who embody new brand
- Share employee stories in marketing
Builds Trust
- Empower employees to build trust and inclusion
- Involve emlpoyees in decisions to demontrate essentiality
- Frequent recognition and open communication reduces negative emotion
Briley Stelzer
Expected Impact
on employees
COMPASSION
RELATIONSHIPS
Support
- Show genuine care for employees success
- Emphasize mutual growth and support
- Align employee success with company goals
- Make employees feel valued and essential
- Lead with compassion and empathy
- Actively listen to employee concerns
- Show care through inclusive actions
- Demonstrate compassion during rebranding
- Include employees in all processes...build relationships through mutual respect
- Promote collaboration across all levels...strengthen bonds through teamwork
Briley Stelzer
One reason Walt Disney loved his theme parks was that, unlike the films he made, a park was never finished. He could constantly find better ways of doing things. "I want something live," he once said, "something that would grow. The park is that. Not only can I add things, but even the trees will keep growing. The thing will get more beautiful year after year.' That's your job as a leader: to help your business grow by paying attention to your employees and your customers and by constantly fine-tuning your processes—within appropriate limits of cost and safety, of course—so that every job gets done efficiently and without hassles. The following tips will help you do that. (Cockerell pg. 146)
Eliminate Problems
Strategy #5, Creating Magic
The quote is about always improving and never letting things stay the same. The new CEO can use that mindset to fix small issues early and make daily work easier. By listening to employees and customers, Eskimo Joe’s can keep growing stronger while still keeping its original charm.
Kobe Wooten
🧾 Update the menu and add new options but, keep customer favorites. 🔥Redesign the layout for faster service and a better experience. 🗣️ Listen to employees and hold short feedback talks to fix daily issues. 🔥 Keep the culture alive, keep the fun and friendly vibe while adding new ideas.
Kobe Wooten
📢 Smooth Transition – Keeps everyone informed and reduces confusion during leadership change. 🤝 Stronger Teamwork – Encourages employees to share ideas and solve issues together. ⚡ Faster Problem-Solving – Open communication helps fix small problems before they grow.
Kobe Wooten
Breaking The mold
"No matter what industry you’re in, one of your challenges as a leader is to evaluate the structure on an ongoing basis and not to be afraid to break the mold. Remember, a great leader never settles for good enough.” (Cockerell,63)
Why is this Principle Relevant?
- The company is undergoing major change through rebranding.
- The new leader must assess past successes and guide the company in a new direction.
- Leadership should promote flexibility and open-mindedness during the transition.
- Employees need to see that change can create new opportunities.
- “Breaking the mold” reminds leaders not to settle for “good enough.”
- Innovation happens when leaders are willing to step outside their comfort zone.
Gabriel Casco
How can the new leadership apply this Strategy?
Building Trust and Maintaining Morale:
Examples of “Breaking the Mold” in Action:
Supporting Employees Through Transition
- Host meetings or workshops explaining the purpose behind the rebrand.
- Encourage employees to share creative ideas for the new brand image.
- Offer training or team activities to help everyone adjust to the changes.
- Acknowledge emotions tied to the old brand while focusing on new goals.
- Clearly communicate why the rebrand is necessary and its long-term benefits.
- Provide space for employee questions and feedback to ensure they feel heard.
- Involve employees in the rebranding process so they feel part of the new vision.
- Be open and transparent about leadership decisions and goals.
- Listen and include employees in key discussions to show respect.
- Foster a sense of shared purpose, helping employees feel valued and connected.
Gabriel Casco
Expected impact on employees
How This Helps Employees Feel Supported:- Clear communication and reassurance from leadership ease uncertainty.
- Employees feel valued when they can help shape the company’s new identity.
- Support comes from leaders who understand concerns and guide with care.
How This Strengthens Relationships:- Collaboration during change builds stronger connections and teamwork.
- Mutual trust and respect grow as everyone works toward shared goals.
- Leaders and employees unite under the common goal of company success.
How This Demonstrates Compassionate Leadership:- The leader balances success with genuine care for employees’ emotions.
- Acknowledges that change is challenging and supports staff through it.
- Shows kindness, respect, and empathy while maintaining strong leadership.
Gabriel Casco
STRATEGY #3: MAKE YOUR PEOPLE YOUR BRAND
"when leaders invest in their people, those people become the true representation of the brand."
Pg. 87
Allie Owens
Principles
- Implement weekly team meetings to ensure healthy communication - These meetings will look like the new owner of Eskimo Joes creating a presentation to cover certian areas of rebranding -After the weekly presentations, there will be a Q&A time for employees and staff to ask questions to the new boss. Following the Q&A, there will be a HR meeting with the new boss to discuess major concerns for rebranding
The people are what make the brand—so they should be front and center in the rebranding, reflecting the company’s new direction and spirit.
Allie Owens
results: how it impacts the staff
BUILDING TRUST
STRENGTHENS RELATIONSHIP
Leadership
The idea that a friend is someone you trust also applies to a company and its brand. How can you maintain positivity and supportive morale if you don’t trust the management or the new direction of the company?
This demonstrates: - Accountability -Communication -Respect
When a boss or coworker is honest and keeps you updated through changes, you feel valued and heard. This leads to an eagerness to learn and a willingness to adapt to rebranding.
Allie Owens
every part
Briley:Making sure every employee feels included in the rebranding process. Kobe: When problems arise from conflict, effective communication is crucial and demonstrates how to tackle challenges constructively. Gabriel: Ensuring the team adapts to this new phase of the company with grace and humility. Allie: Holding the new leadership to a high standard while ensuring every part of the company feels included, supported, and heard.
THANK YOU!!!
Eskimo Joes Rebranding
Questions?
Rebranding
Allie Owens
Created on October 28, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Smart Presentation
View
Practical Presentation
View
Essential Presentation
View
Akihabara Presentation
View
Pastel Color Presentation
View
Visual Presentation
View
Relaxing Presentation
Explore all templates
Transcript
Rebranding
presentation
Team
team · team · team · Team· team · team · team · team · team · team · team · team · team· team·
Allie Owens
Gabriel Casco
Kobe Wooten
Briley Stelzer
What is Eskimo Joes?
Opened in 1975 in Stillwater, Oklahoma, Eskimo Joes was originally known as the bar with the coldest beer in town before it changed to a full service restaurant. Today it is one of the most well-known college bars in America. Not only does Eskimo Joes serve cold drinks and delicious food, but they also have a large selection of merchandise. The branding and the overall vibe of Eskimo Joe’s makes it much more than a restaurant–it is a part of the local tradition and the student experience at Oklahoma State University.
continue
company rebranding
The founder of Eskimo Joe’s is retiring and stepping down as CEO, promoting the current General Manager to take his place. The new leader has many ideas for restructuring the company, including changes to the menu, store design, and overall leadership style. These shifts challenge the traditional management approach that long defined Eskimo Joe’s, introducing a fresh vision for the brand’s future.
As a team, we have come together to tackle these problems through each of our strategies.
Strategy #1
“Business leadership is a lot like parenting: Your job is not just to make your employees happy but to create an environment that enables them to excel at what they do. Just as great parents pay attention to everyone in their family, so great leaders pay attention to everyone in their organizations, bolstering his or her self-esteem and self-confidence at every step. If everyone feels recognized, appreciated, and listened to, everyone will want to take every opportunity to learn and grow” (Cockerell, 36).
Remember, Everyone is Important
Why is this Principle Relevant?
Briley Stelzer
How can the new leadership apply this Strategy?
Implementation
Examples
Builds Trust
Briley Stelzer
Expected Impact
on employees
COMPASSION
RELATIONSHIPS
Support
Briley Stelzer
One reason Walt Disney loved his theme parks was that, unlike the films he made, a park was never finished. He could constantly find better ways of doing things. "I want something live," he once said, "something that would grow. The park is that. Not only can I add things, but even the trees will keep growing. The thing will get more beautiful year after year.' That's your job as a leader: to help your business grow by paying attention to your employees and your customers and by constantly fine-tuning your processes—within appropriate limits of cost and safety, of course—so that every job gets done efficiently and without hassles. The following tips will help you do that. (Cockerell pg. 146)
Eliminate Problems
Strategy #5, Creating Magic
The quote is about always improving and never letting things stay the same. The new CEO can use that mindset to fix small issues early and make daily work easier. By listening to employees and customers, Eskimo Joe’s can keep growing stronger while still keeping its original charm.
Kobe Wooten
🧾 Update the menu and add new options but, keep customer favorites. 🔥Redesign the layout for faster service and a better experience. 🗣️ Listen to employees and hold short feedback talks to fix daily issues. 🔥 Keep the culture alive, keep the fun and friendly vibe while adding new ideas.
Kobe Wooten
📢 Smooth Transition – Keeps everyone informed and reduces confusion during leadership change. 🤝 Stronger Teamwork – Encourages employees to share ideas and solve issues together. ⚡ Faster Problem-Solving – Open communication helps fix small problems before they grow.
Kobe Wooten
Breaking The mold
"No matter what industry you’re in, one of your challenges as a leader is to evaluate the structure on an ongoing basis and not to be afraid to break the mold. Remember, a great leader never settles for good enough.” (Cockerell,63)
Why is this Principle Relevant?
Gabriel Casco
How can the new leadership apply this Strategy?
Building Trust and Maintaining Morale:
Examples of “Breaking the Mold” in Action:
Supporting Employees Through Transition
Gabriel Casco
Expected impact on employees
How This Helps Employees Feel Supported:- The leader balances success with genuine care for employees’ emotions.
- Acknowledges that change is challenging and supports staff through it.
- Shows kindness, respect, and empathy while maintaining strong leadership.
- Clear communication and reassurance from leadership ease uncertainty.
- Employees feel valued when they can help shape the company’s new identity.
- Support comes from leaders who understand concerns and guide with care.
How This Strengthens Relationships:- Collaboration during change builds stronger connections and teamwork.
- Mutual trust and respect grow as everyone works toward shared goals.
- Leaders and employees unite under the common goal of company success.
How This Demonstrates Compassionate Leadership:Gabriel Casco
STRATEGY #3: MAKE YOUR PEOPLE YOUR BRAND
"when leaders invest in their people, those people become the true representation of the brand."
Pg. 87
Allie Owens
Principles
- Implement weekly team meetings to ensure healthy communication - These meetings will look like the new owner of Eskimo Joes creating a presentation to cover certian areas of rebranding -After the weekly presentations, there will be a Q&A time for employees and staff to ask questions to the new boss. Following the Q&A, there will be a HR meeting with the new boss to discuess major concerns for rebranding
The people are what make the brand—so they should be front and center in the rebranding, reflecting the company’s new direction and spirit.
Allie Owens
results: how it impacts the staff
BUILDING TRUST
STRENGTHENS RELATIONSHIP
Leadership
The idea that a friend is someone you trust also applies to a company and its brand. How can you maintain positivity and supportive morale if you don’t trust the management or the new direction of the company?
This demonstrates: - Accountability -Communication -Respect
When a boss or coworker is honest and keeps you updated through changes, you feel valued and heard. This leads to an eagerness to learn and a willingness to adapt to rebranding.
Allie Owens
every part
Briley:Making sure every employee feels included in the rebranding process. Kobe: When problems arise from conflict, effective communication is crucial and demonstrates how to tackle challenges constructively. Gabriel: Ensuring the team adapts to this new phase of the company with grace and humility. Allie: Holding the new leadership to a high standard while ensuring every part of the company feels included, supported, and heard.
THANK YOU!!!
Eskimo Joes Rebranding
Questions?