KEY TAKEAWAYS
Well done, you've completed the Launch & Build module!
Launch & Build models guide scalable, long-term innovation success
Use the Big Bet and Future Bet models to help choose the best strategy for your innovation in the right way.
Big Bets scale fast, Future Bets grow through incubation
Big Bets grow fast by using existing customer demand and strong systems. Future Bets take more time and focus on learning and creating new demand and market opportunities.
The 4 Hot Questions ensure consumer-led, profitable innovation
Make sure your idea is something people want, can be made, can make money, and can be sold. Start with the most important question: “Will consumers want it?” If not, think again before moving forward.
To build asuccessful pilot,we follow 5 key steps
Iterate, scale or stop
Define your pilot objective
Track progress
Prepare the pilot
Identify what you need to learn
Each pilot needs to have a learning plan
Launch and Build - KEY TAKEAWAYS
Donna Westwood
Created on October 28, 2025
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Transcript
KEY TAKEAWAYS
Well done, you've completed the Launch & Build module!
Launch & Build models guide scalable, long-term innovation success
Use the Big Bet and Future Bet models to help choose the best strategy for your innovation in the right way.
Big Bets scale fast, Future Bets grow through incubation
Big Bets grow fast by using existing customer demand and strong systems. Future Bets take more time and focus on learning and creating new demand and market opportunities.
The 4 Hot Questions ensure consumer-led, profitable innovation
Make sure your idea is something people want, can be made, can make money, and can be sold. Start with the most important question: “Will consumers want it?” If not, think again before moving forward.
To build asuccessful pilot,we follow 5 key steps
Iterate, scale or stop
Define your pilot objective
Track progress
Prepare the pilot
Identify what you need to learn
Each pilot needs to have a learning plan