🙂⚡️🔥
Goals Strategy Social First Community Merch Season of Gifting
Agenda
PR Thought Leadership/POVs Awards Conferences Super Nice Site
Not today but coming soon
What we want to do together
Brainstorm on crazy, out of the box ideas
The Power of Nice: Marketing Super Nice
🙂
⚡️
🔥
GOALS
Build credibility and visibility by sharing our epic work, both big & small, in ways that attract media attention, industry recognition, and new opportunities that drive growth.
EARN PRESS (and BUSINESS)
Engage in timely, culturally relevant conversations and trends with creative, humorous, or insightful content to make us feel relatable and part of the broader cultural moment.
SHOW UP IN CULTURE
Showcase our people and culture by highlighting team & personal achievements, personality, and everyday moments that celebrate the creativity, values, and human side of Super Nice.
TEAM PRIDE
The Ask
Make Super Nice the most buzzworthy agency going into 2026
🙂
SETTING THE STRATEGY
WHAT OUR AUDIENCE HEARS
They do a great job showcasing their team’s diversity and personality through fun, relatable office content that makes their culture feel genuinely welcoming and something you’d want to be part of. Their feed also highlights their work in a cohesive, on-brand way, using a distinct black-and-white aesthetic that balances personality with polish.
Quality Meats has a clearly defined tone of voice that shines through everything they do, anchored by their signature hot dog mascot - that often appears across their page. Their monthly employee interview series adds a human touch, celebrating the people behind the brand and reinforcing a strong sense of culture and community.
Similarly to Gut, Mischief uses a funny, meme-style approach that makes their content relatable; featuring an admin in videos to boost that sense of connection. Their feed leans into a quirky and comedic vibe, balancing showcases of their work with lighthearted, relatable content that adds personality and humor.
Butter’s social media presence stands out for its dark humorous tone and unapologetically bizarre personality. They mix relatable agency memes with offbeat content like employee birthday shoutouts and funky merch drops, creating a bold, cut-throat brand voice that still feels fun and very much human.
Preachers primarily uses social media to showcase its work, letting projects speak for themselves rather than creating original content. Beyond that, the agency cultivates community through unique collaborations like a Preachers beer with a local Austin brewery or branded memo books with a notebook company. They also host events that support local schools, charity initiatives, and artists, using their space to celebrate creativity and give back.
Partyland uses Instagram to spotlight work rather than curate trends and post any original content. With a clean, straightforward approach, they let their projects speak for themselves, showcasing craft, not commentary
Mojo also lets its work define its voice: grounded, purposeful, and human. By partnering with nonprofits and social advocacy groups, its mission and clients naturally shape its identity, using impact-driven projects to speak louder than a tagline.
Flowershop approaches social media with a community-first lens, using its feed to celebrate the local fabric of the Lower East Side. From street interviews with neighborhood “third space” owners to portfolio review events and short-style films capturing the area’s creative spirit, their content highlights the people, places, and moments that make their community thrive.
Quirky
Needs to align on this
Culture
Work
Stoic
WHAT IS OUR WHITE SPACE?
Position “niceness” as our differentiator: let our tone, interactions, and content consistently reinforce that our people-first mindset is what sets us apart. “Prove the advantage”
Quirky
Needs to align on this
Culture
Work
Stoic
Social Media is an opportunity to show, not tell, what makes us “nice” - translating our values and personality into content that connects authentically. Our personality & pillars should guide every piece of content we share - ensuring consistency, clarity, and purpose across our channels.
EMPATHY
LOYALTY
Understanding people makes the work better. By listening deeply and seeing from different perspectives, we create ideas that connect on a human level.
We have a deep commitment to partnerships, creative integrity, and the brands we believe in. The best work comes from trust, consistency, and shared ambition.
The Power Of Nice
FEARLESSNESS
AGILITY
Culture doesn’t wait, and neither do we. We think fast, solve creatively, and embrace change—turning challenges into opportunities.
Safe ideas get ignored. Great work pushes limits, takes risks, and demands attention. Trust gives us the freedom to go further, break barriers, and make an impact.
EMPATHY
LOYALTY
Human-Led Storytelling Warm, relatable, people-first tone
Proof of Partnership Trustworthy, collaborative, relationship-driven
The Power Of Nice
FEARLESSNESS
AGILITY
Always-On Culture Moments Fast, timely, trend-savvy
Breaking the Norm, Unexpected Zings Bold, unexpected, press-worthy
The Power Of Nice
How we fuel marketing creativity through the lens of our DNA
“Humans of Super Nice” portraits + 1-line insight stories Mental-health day & team-culture posts Case studies framed around the human insight behind the idea Community work & SN initiatives
EMPATHY
Day-of BTS reels from shoots or activations Reactive social posts around key cultural & industry moments like Art Basel Showing the craft of how we can be nice and show others how
AGILITY
Quarterly “Super Nice Wins” carousel with logos + quotes Team traditions or rituals (plant watering, fantasy football, SN Friday) Super Nice Nights
LOYALTY
Feature projects that pushed boundaries or challenged norms Thought-leadership graphics with provocative stats + opinions Bold & Out-of-the box merch & programming
FEARLESSNESS
Needs to be built it out a bit
3 PILLARS FOR CONTENT
🙂
⚡️
🔥
Happy Optimistic Positive vibes Fun Goal: drop joy in people feed and have positive social presence, make someone smile when they see it
Bold Disrupts the scroll Elite creativity Different Goal: this is a stop in the feed moment for when people are scrolling
Impressive Agility Leaders in industry Craft Forward thinkers Goal: to think that SN is legit and knows what they are doing - its like a wow
What are we trying to do Social media - stay in the conversation, are there any goals, prove the adtanvage
🔥
Q4 ROADMAP
Needs to align with content pillars
CLIENT ?? DOES THIS FIT INTO IT? JUMP SCARE??
October Focus: Team Vibe + SN Ethos
SOCIAL
10/13
10/20
10/27
10/6
w.o
Barry’s LBB Interview Carousel post of Barry’s best quotes as graphics
Halloween Happy Carousel post of SN team’s Halloween costumes as children
Mental Health Day Fearless
Trademark News Fearless
⚡️
🔥
🔥
🙂
🙂
PRESS
⚡️
10/21
Top 40 Announcement
Needs to align with content pillars
November Focus: Brex+ Lenovo Work, Gratitude, and appreciation.
CLIENTS
SOCIAL
11/13
11/24
11/3
11/17
w.o
Brex Work Agility/Fearlessness BTS at Assembly, on-site, final spots
Thanksgiving/Gratitude Things we are thankful for or SN team, Volunteer Day,, rank Thanksgiving food.
TBD - Lenovo Work Agility BTS at Assembly, on-site, final spots
COFFEE SHOP? DANCING GOATS? PLANT WATERING? THANK YOU NOTE KIT?
🙂
⚡️
🔥
PRESS
Brex Work- 11/13 Agility/Fearlessness BTS at Assembly, on-site, final spots
TBD - Lenovo Work - 11/3 & 11/7 Agility BTS at Assembly, on-site, final spots
🔥
🔥
Needs to align with content pillars
CLIENT GIFT + make it press worthy Brass knuckles
December Focus: Year-end celebration + culture + creativity
12/8
12/29
12/1
12/22
12/15
w.o
Super Nice Merch Show off Merch, Client Gifting
Nice playlist?
Office Tour Agility/Fearlessness MTV Style ‘Welcome to my Crib’
End of Year Recap Major Milestones, Best parts of our year, Spotify Wrapped
Elf on the Shelf Series Social trend Labubu moves
🙂
🔥
⚡️
PRESS
Super Nice Ventures Press Release on some of the new clients
Brass knuckles
Hoodies? Donation to charity
Social Media Process
- Dedicated Slack channel to share ideas, approve content & copy etc. - #social-sn-core
- Bi-weekly check in’s to discuss calendar, posting plan, and any upcoming content
- Strategic Lead is Elizabeth; with the team support & all hands on deck approach for content execution; need exceptional copy (Hannah/Ransom) graphics, (Nicole, Forrest, Jeremiah) etc.
- Ultimate decision maker is Jared/Chiara.
**Subject to change & open to discussion after a few weeks to see where we can improve**
⚡️
COMMUNITY BUILDING
Goal: Bring ATL’s creative community together under one roof—our new space— to spark connections and show what makes Super Nice, Super Nice. This can even be the start of a quarterly series we do for the community called…Super Nice Nights… What We’re Driving:
- Build the Business & Network: invite brands, agencies, artists, and future collaborators to experience our vibe and see us as a go-to creative partner.
- Showcase the Work & the Space: use installations, visuals, and stories to highlight our bold campaigns, social-first thinking, and premium production chops.
- Live Our Culture Out Loud: warm, collaborative, high-vibe energy that makes people want to be part of our world.
Super Nice Nights Nights
Started to revise the goal, but need more insight into what we want from this series
Goal: Each event is thoughtfully designed to spark connection, collaboration, and inspiration. Some nights might be hosted at our office, like portfolio review evenings with SCAD students. Other events take on a more unexpected form, like an intimate client outing to a pottery class- all designed to foster genuine relationships in and outside the industry. These events are more than just calendar entries but moments our community looks forward to. They set us apart by creating spaces where ideas flourish, friendships form, and the line between work and play blurs in the best way. What We’re Driving:
- Build the Business & Network: invite brands, agencies, artists, and future collaborators to experience our vibe and see us as a go-to creative partner.
- Showcase the Work & the Space: use installations, visuals, and stories to highlight our bold campaigns, social-first thinking, and premium production chops.
- Live Our Culture Out Loud: warm, collaborative, high-vibe energy that makes people want to be part of our world.
Super Nice Nights Nights
IDEA 1
Super Nice Speakeasy
Super Nice Speakeasy
Behind a hidden entrance draped in curtains, guests will find dimly lit rooms filled with the sounds of live jazz and vinyl spinning in the background. Cocktails will be served in vintage glassware, alongside martinis, natural wines, and cheese boards curated by La Rose Charcuterie’s mobile truck. Throughout the space, games invite connection without the awkwardness; including custom Super Nice card decks with clever icebreaker questions, branded backgammon boards, and classic dominoes. A vintage-style photo booth captures the night, while guests can take home non-tacky giveaways like engraved chrome lighters, branded ashtrays, and playing cards; simple mementos designed to keep the spirit of the evening alive. DATE: TBD TIME: 6-10 PM GIVEAWAY ITEMS: Super Nice Chrome Zippo, Super Nice Playing Cards, Tote
Event Elements **Pick 2 or 3**
- Tarot card or palm reader or Aura photography – mysterious, mystical, great for conversation starters.
- Custom cocktail or mixology bar – guests can create their own “secret” drinks.
- Caricature or sketch artist – edgy, artsy keepsakes.
- Screen Printer - On-site screen printer with ability to add Super Nice logo to merchandise
- Embroidery Station - On-site embroidery station where guests can choose to embroider merch of their choice
Fun Extras
- Fortune cookies with personalized or funny fortunes – could be “Super Nice secrets” themed.
- SN Newspaper - a write-up of all of the cool things we’ve accomplished to date
IDEA 2
Super Nice Nostalgia Night
Super Nice Nostalgia Night
Walk through a curtain of beaded door strings and neon signs into a full-on retro capsule, where the best of the ‘80s and ‘90s collide. Think big Cyndi Lauper hair, denim jackets covered in patches, Nirvana tees, Doc Martens, slap bracelets, and glitter eyeliner—the wilder the better. The space transforms into a nostalgic playground: arcade corners buzzing with Pac-Man and pinball, DIY friendship-bracelet and tie-dye bars, a Polaroid wall for live collaging, and a screen-printing station for ATL-ready tees. Outside, a vintage pizza truck keeps everyone fueled with fresh slices between games. It’s interactive nostalgia with a Super Nice twist—inviting guests to play, dress up, and take home pieces of the night. DATE: TBD TIME: 6-10 PM GIVEAWAY ITEMS: Fanny Packs, Tie Dye T-shirt, Cassette Tape Name Keychain
Event Elements **Pick 2 or 3**
- Polaroid Wall: Guests snap instant photos and pin them up to create a living collage.
- Arcade Corners: Pac-Man, pinball, tabletop air hockey for that 80s/90s nostalgia.
- Cassette-Tape Name Tags: Custom Super Nice keychain tags with guest names on retro cassette graphics.
- Card & Game Tables: Branded throwback UNO decks, dominoes, and backgammon for low-key hangs.
- DIY Friendship-Bracelet Bar: A playful craft station with beads, charms, and neon cords.
- On-Site Screen-Printer: Guests customize Super Nice T-shirts or totes with ATL-inspired graphics and iron-on letters.
Fun Extras
- Super Nice Newspaper: A mini zine-style handout spotlighting our best projects, collabs, and milestones.
- Tie-Dye Bar: A station for creating personalized tie-dye tees or totes to wear around ATL (pairs well with the screen-printing).
IDEA 3
Super Nice 1st Birthday
Super Nice Turns 1 To celebrate 1 year of Super Nice, we will deck out our space like a kid’s birthday gone rogue.kIt will have that birthday nostalgia with a grown-up twist. Guests will walk into a space that feels like a reimagined playroom colorful balloons, streamers, party favors, spiked juiceboxes, a pinata. All with a crowd full of our favorite creatives, clients, and industry friends. It’ll be the kind of night where everyone you’ve collaborated with (or wanted to) is in one place, celebrating what we’ve built together: a year of Being Nice and doing big things. The goal? A night that feels lighthearted, social, and unapologetically us. DATE: Jan 2026 TIME: 6-10 PM GIVEAWAY ITEMS: Super Nice Merch, Temporary Tattoos,
Community Building In the spirit of fostering community; we should consider a partnership with SCAD where we can offer mentorship, workspace access, and opportunities to review and refine their creative/presentation. Inviting students to our programming and events allows us to share industry insights while also learning from their fresh perspectives. It’s a meaningful exchange that not only supports the next generation of talent, but also keeps Super Nice inspired, connected, and continuously evolving. Examples: Creative Development - Portfolio reviews, Presentation coaching, Creative mentorships, Creative briefs, Shadowing Professional Growth: Resume & LinkedIn workshop, Mock Interviews & pitching. Workspace & Immersion: Access to agency workspace or co-working days, Networking opportunities,
Nice & Grounded Cafe Pay it Forward with coffee
A one-day Super Nice café takeover at a local ATL coffee shop (e.g., Dancing Goats or The Upper Room).
- Free coffee for all visitors — your only cost is writing a Nice Note for the next guest.
- Each note = donation to local creative youth fund or to SCAD.
Q4 Ideas
- Super Nice Gift-Wrapping Truck
- Phone Booth Confessionals -> We’re Not Really Strangers
- Free Holiday Cards -> offer to take less fortunate family’s Christmas Card photo and handle mailing
- Acts of Nice Advent Calendar - Large public advent calendar in Ponce City market. Behind each door is a small “act of nice” for visitors to complete i.e. “Give a compliment to a stranger” or “Donate an item to a local shelter.”
- Super Nice Photo Booth - Photo booth in a busy area. You receive a printed copy along with a positive message or challenge to do something nice that day
🙂
MERCH
Merch
Super Nice merch is never just a hoodie- it’s a conversation, a dare, a wink. We make merch to say things. Every drop = cultural insight x 1 emotional truth x 1 over the top execution Press will cover it not because it’s swag but its social commentary disguised by design
MANTRAS TO WORK WITH
BE SUPER. STAY NICE. WORK HARD. STAY NICE. FIGHT CLEAN. NICE NEVER SLEEPS. CARE HARD. LIVE NICE & NEVER DIE.
Drop 1. Q4
Be Super. Stay Nice.
Super Nice Really Is. Cultural Insight x Emotional Truth: Agencies chase cool, few stand for optimism. Merch: Reversible tote: black side says “Super,” inside says “Nice.” Or gloves : one black - Super, one white- Nice Execution: Guerilla kindness stunt — limited drops of “Nice Notes” taped to city corners.
Drop 2. Q1
Work Hard. Stay Nice. Fight Clean.
Super Nice opens a boxing gym for kindness. Cultural Insight x Emotional Truth: Work culture is obsessed with aggression again x we can fight hard but stay kind. Merch: Gym-meets-office gear: boxing wraps, metal lunchbox, sweat towels with manifesto print Execution: Pop-up “Nice Gym” - agency boxing ring for creative sparring and ideas, no punching
🙂
GIFTING
Gifts can mean different things.
THE POWER OF NICE: GIVING BACK SEASON An annual Super Nice tradition that uses creativity as a form of generosity. Because gifts can mean different things —We can gift our clients something they’ll remember.
Or we can gift our community something that matters.
The Nice Fire The creative agency that literally helps clients burn their stress
A designer burn kit to help clients ceremonially “let go” of stress, failures, or ideas that didn’t work this year.
- Mini black ceramic fire pit
- Incense sticks labeled “Burn what didn’t serve you”
- Branded lighter (“Stay lit. Stay nice.”)
- Note cards for writing what to burn
National ‘Have a Nice Day’ is when we send it 11/17
The Nice Letterpress Super Nice brings back the art of thank-you with the world’s first analog empathy kit
Concept: A mini printing press in a box — to make it easy for clients to spread niceness themselves.Each box includes:
- Handcrafted wooden stamp set (Super Nice phrases)
- Ink pad
- Premium note cards
- Guidebook: “How to Be Nice in 10 Prints or Less.”
National ‘Have a Nice Day’ is when we send it 11/17
Warm Hands Project
Be Super. Stay Warm.
Give away limited-edition Super Nice gloves. Super Nice gives to local shelters or street-outreach orgs. Or we collect gloves to be sent to our office to send to local community in Atlanta.
The Power of Nice Playlist
Curated Spotify playlist by the Super Nice team of all our favorite Nice songs this holiday season. Use this as part of social where we can tell our favorite songs. Have each team member share a screenshot or reel clip: “My Nice Song of the Season is ____ because ____ Add a carousel of quotes like: “This track gets me in my flow.” — Jared“This one’s pure Power of Nice energy.” — Barry“My niece picked this one.” — Chiara 😎
⚡️
CLIENT RELATIONSHIPS
Baby Nice
Other moments Client gifts
⚡️
NEXT STEPS
PR Thought Leadership/POVs Awards Conferences Super Nice Site
What’s Next:
Super Nice Q4 Marketing Plan
Elizabeth Cronin
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Transcript
🙂⚡️🔥
Goals Strategy Social First Community Merch Season of Gifting
Agenda
PR Thought Leadership/POVs Awards Conferences Super Nice Site
Not today but coming soon
What we want to do together
Brainstorm on crazy, out of the box ideas
The Power of Nice: Marketing Super Nice
🙂
⚡️
🔥
GOALS
Build credibility and visibility by sharing our epic work, both big & small, in ways that attract media attention, industry recognition, and new opportunities that drive growth.
EARN PRESS (and BUSINESS)
Engage in timely, culturally relevant conversations and trends with creative, humorous, or insightful content to make us feel relatable and part of the broader cultural moment.
SHOW UP IN CULTURE
Showcase our people and culture by highlighting team & personal achievements, personality, and everyday moments that celebrate the creativity, values, and human side of Super Nice.
TEAM PRIDE
The Ask
Make Super Nice the most buzzworthy agency going into 2026
🙂
SETTING THE STRATEGY
WHAT OUR AUDIENCE HEARS
They do a great job showcasing their team’s diversity and personality through fun, relatable office content that makes their culture feel genuinely welcoming and something you’d want to be part of. Their feed also highlights their work in a cohesive, on-brand way, using a distinct black-and-white aesthetic that balances personality with polish.
Quality Meats has a clearly defined tone of voice that shines through everything they do, anchored by their signature hot dog mascot - that often appears across their page. Their monthly employee interview series adds a human touch, celebrating the people behind the brand and reinforcing a strong sense of culture and community.
Similarly to Gut, Mischief uses a funny, meme-style approach that makes their content relatable; featuring an admin in videos to boost that sense of connection. Their feed leans into a quirky and comedic vibe, balancing showcases of their work with lighthearted, relatable content that adds personality and humor.
Butter’s social media presence stands out for its dark humorous tone and unapologetically bizarre personality. They mix relatable agency memes with offbeat content like employee birthday shoutouts and funky merch drops, creating a bold, cut-throat brand voice that still feels fun and very much human.
Preachers primarily uses social media to showcase its work, letting projects speak for themselves rather than creating original content. Beyond that, the agency cultivates community through unique collaborations like a Preachers beer with a local Austin brewery or branded memo books with a notebook company. They also host events that support local schools, charity initiatives, and artists, using their space to celebrate creativity and give back.
Partyland uses Instagram to spotlight work rather than curate trends and post any original content. With a clean, straightforward approach, they let their projects speak for themselves, showcasing craft, not commentary
Mojo also lets its work define its voice: grounded, purposeful, and human. By partnering with nonprofits and social advocacy groups, its mission and clients naturally shape its identity, using impact-driven projects to speak louder than a tagline.
Flowershop approaches social media with a community-first lens, using its feed to celebrate the local fabric of the Lower East Side. From street interviews with neighborhood “third space” owners to portfolio review events and short-style films capturing the area’s creative spirit, their content highlights the people, places, and moments that make their community thrive.
Quirky
Needs to align on this
Culture
Work
Stoic
WHAT IS OUR WHITE SPACE?
Position “niceness” as our differentiator: let our tone, interactions, and content consistently reinforce that our people-first mindset is what sets us apart. “Prove the advantage”
Quirky
Needs to align on this
Culture
Work
Stoic
Social Media is an opportunity to show, not tell, what makes us “nice” - translating our values and personality into content that connects authentically. Our personality & pillars should guide every piece of content we share - ensuring consistency, clarity, and purpose across our channels.
EMPATHY
LOYALTY
Understanding people makes the work better. By listening deeply and seeing from different perspectives, we create ideas that connect on a human level.
We have a deep commitment to partnerships, creative integrity, and the brands we believe in. The best work comes from trust, consistency, and shared ambition.
The Power Of Nice
FEARLESSNESS
AGILITY
Culture doesn’t wait, and neither do we. We think fast, solve creatively, and embrace change—turning challenges into opportunities.
Safe ideas get ignored. Great work pushes limits, takes risks, and demands attention. Trust gives us the freedom to go further, break barriers, and make an impact.
EMPATHY
LOYALTY
Human-Led Storytelling Warm, relatable, people-first tone
Proof of Partnership Trustworthy, collaborative, relationship-driven
The Power Of Nice
FEARLESSNESS
AGILITY
Always-On Culture Moments Fast, timely, trend-savvy
Breaking the Norm, Unexpected Zings Bold, unexpected, press-worthy
The Power Of Nice
How we fuel marketing creativity through the lens of our DNA
“Humans of Super Nice” portraits + 1-line insight stories Mental-health day & team-culture posts Case studies framed around the human insight behind the idea Community work & SN initiatives
EMPATHY
Day-of BTS reels from shoots or activations Reactive social posts around key cultural & industry moments like Art Basel Showing the craft of how we can be nice and show others how
AGILITY
Quarterly “Super Nice Wins” carousel with logos + quotes Team traditions or rituals (plant watering, fantasy football, SN Friday) Super Nice Nights
LOYALTY
Feature projects that pushed boundaries or challenged norms Thought-leadership graphics with provocative stats + opinions Bold & Out-of-the box merch & programming
FEARLESSNESS
Needs to be built it out a bit
3 PILLARS FOR CONTENT
🙂
⚡️
🔥
Happy Optimistic Positive vibes Fun Goal: drop joy in people feed and have positive social presence, make someone smile when they see it
Bold Disrupts the scroll Elite creativity Different Goal: this is a stop in the feed moment for when people are scrolling
Impressive Agility Leaders in industry Craft Forward thinkers Goal: to think that SN is legit and knows what they are doing - its like a wow
What are we trying to do Social media - stay in the conversation, are there any goals, prove the adtanvage
🔥
Q4 ROADMAP
Needs to align with content pillars
CLIENT ?? DOES THIS FIT INTO IT? JUMP SCARE??
October Focus: Team Vibe + SN Ethos
SOCIAL
10/13
10/20
10/27
10/6
w.o
Barry’s LBB Interview Carousel post of Barry’s best quotes as graphics
Halloween Happy Carousel post of SN team’s Halloween costumes as children
Mental Health Day Fearless
Trademark News Fearless
⚡️
🔥
🔥
🙂
🙂
PRESS
⚡️
10/21
Top 40 Announcement
Needs to align with content pillars
November Focus: Brex+ Lenovo Work, Gratitude, and appreciation.
CLIENTS
SOCIAL
11/13
11/24
11/3
11/17
w.o
Brex Work Agility/Fearlessness BTS at Assembly, on-site, final spots
Thanksgiving/Gratitude Things we are thankful for or SN team, Volunteer Day,, rank Thanksgiving food.
TBD - Lenovo Work Agility BTS at Assembly, on-site, final spots
COFFEE SHOP? DANCING GOATS? PLANT WATERING? THANK YOU NOTE KIT?
🙂
⚡️
🔥
PRESS
Brex Work- 11/13 Agility/Fearlessness BTS at Assembly, on-site, final spots
TBD - Lenovo Work - 11/3 & 11/7 Agility BTS at Assembly, on-site, final spots
🔥
🔥
Needs to align with content pillars
CLIENT GIFT + make it press worthy Brass knuckles
December Focus: Year-end celebration + culture + creativity
12/8
12/29
12/1
12/22
12/15
w.o
Super Nice Merch Show off Merch, Client Gifting
Nice playlist?
Office Tour Agility/Fearlessness MTV Style ‘Welcome to my Crib’
End of Year Recap Major Milestones, Best parts of our year, Spotify Wrapped
Elf on the Shelf Series Social trend Labubu moves
🙂
🔥
⚡️
PRESS
Super Nice Ventures Press Release on some of the new clients
Brass knuckles
Hoodies? Donation to charity
Social Media Process
- Ultimate decision maker is Jared/Chiara.
**Subject to change & open to discussion after a few weeks to see where we can improve**⚡️
COMMUNITY BUILDING
Goal: Bring ATL’s creative community together under one roof—our new space— to spark connections and show what makes Super Nice, Super Nice. This can even be the start of a quarterly series we do for the community called…Super Nice Nights… What We’re Driving:
Super Nice Nights Nights
Started to revise the goal, but need more insight into what we want from this series
Goal: Each event is thoughtfully designed to spark connection, collaboration, and inspiration. Some nights might be hosted at our office, like portfolio review evenings with SCAD students. Other events take on a more unexpected form, like an intimate client outing to a pottery class- all designed to foster genuine relationships in and outside the industry. These events are more than just calendar entries but moments our community looks forward to. They set us apart by creating spaces where ideas flourish, friendships form, and the line between work and play blurs in the best way. What We’re Driving:
Super Nice Nights Nights
IDEA 1
Super Nice Speakeasy
Super Nice Speakeasy
Behind a hidden entrance draped in curtains, guests will find dimly lit rooms filled with the sounds of live jazz and vinyl spinning in the background. Cocktails will be served in vintage glassware, alongside martinis, natural wines, and cheese boards curated by La Rose Charcuterie’s mobile truck. Throughout the space, games invite connection without the awkwardness; including custom Super Nice card decks with clever icebreaker questions, branded backgammon boards, and classic dominoes. A vintage-style photo booth captures the night, while guests can take home non-tacky giveaways like engraved chrome lighters, branded ashtrays, and playing cards; simple mementos designed to keep the spirit of the evening alive. DATE: TBD TIME: 6-10 PM GIVEAWAY ITEMS: Super Nice Chrome Zippo, Super Nice Playing Cards, Tote
Event Elements **Pick 2 or 3**
- Embroidery Station - On-site embroidery station where guests can choose to embroider merch of their choice
Fun ExtrasIDEA 2
Super Nice Nostalgia Night
Super Nice Nostalgia Night
Walk through a curtain of beaded door strings and neon signs into a full-on retro capsule, where the best of the ‘80s and ‘90s collide. Think big Cyndi Lauper hair, denim jackets covered in patches, Nirvana tees, Doc Martens, slap bracelets, and glitter eyeliner—the wilder the better. The space transforms into a nostalgic playground: arcade corners buzzing with Pac-Man and pinball, DIY friendship-bracelet and tie-dye bars, a Polaroid wall for live collaging, and a screen-printing station for ATL-ready tees. Outside, a vintage pizza truck keeps everyone fueled with fresh slices between games. It’s interactive nostalgia with a Super Nice twist—inviting guests to play, dress up, and take home pieces of the night. DATE: TBD TIME: 6-10 PM GIVEAWAY ITEMS: Fanny Packs, Tie Dye T-shirt, Cassette Tape Name Keychain
Event Elements **Pick 2 or 3**
- Polaroid Wall: Guests snap instant photos and pin them up to create a living collage.
- Arcade Corners: Pac-Man, pinball, tabletop air hockey for that 80s/90s nostalgia.
- Cassette-Tape Name Tags: Custom Super Nice keychain tags with guest names on retro cassette graphics.
- Card & Game Tables: Branded throwback UNO decks, dominoes, and backgammon for low-key hangs.
- DIY Friendship-Bracelet Bar: A playful craft station with beads, charms, and neon cords.
- On-Site Screen-Printer: Guests customize Super Nice T-shirts or totes with ATL-inspired graphics and iron-on letters.
Fun ExtrasIDEA 3
Super Nice 1st Birthday
Super Nice Turns 1 To celebrate 1 year of Super Nice, we will deck out our space like a kid’s birthday gone rogue.kIt will have that birthday nostalgia with a grown-up twist. Guests will walk into a space that feels like a reimagined playroom colorful balloons, streamers, party favors, spiked juiceboxes, a pinata. All with a crowd full of our favorite creatives, clients, and industry friends. It’ll be the kind of night where everyone you’ve collaborated with (or wanted to) is in one place, celebrating what we’ve built together: a year of Being Nice and doing big things. The goal? A night that feels lighthearted, social, and unapologetically us. DATE: Jan 2026 TIME: 6-10 PM GIVEAWAY ITEMS: Super Nice Merch, Temporary Tattoos,
Community Building In the spirit of fostering community; we should consider a partnership with SCAD where we can offer mentorship, workspace access, and opportunities to review and refine their creative/presentation. Inviting students to our programming and events allows us to share industry insights while also learning from their fresh perspectives. It’s a meaningful exchange that not only supports the next generation of talent, but also keeps Super Nice inspired, connected, and continuously evolving. Examples: Creative Development - Portfolio reviews, Presentation coaching, Creative mentorships, Creative briefs, Shadowing Professional Growth: Resume & LinkedIn workshop, Mock Interviews & pitching. Workspace & Immersion: Access to agency workspace or co-working days, Networking opportunities,
Nice & Grounded Cafe Pay it Forward with coffee
A one-day Super Nice café takeover at a local ATL coffee shop (e.g., Dancing Goats or The Upper Room).
Q4 Ideas
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MERCH
Merch
Super Nice merch is never just a hoodie- it’s a conversation, a dare, a wink. We make merch to say things. Every drop = cultural insight x 1 emotional truth x 1 over the top execution Press will cover it not because it’s swag but its social commentary disguised by design
MANTRAS TO WORK WITH
BE SUPER. STAY NICE. WORK HARD. STAY NICE. FIGHT CLEAN. NICE NEVER SLEEPS. CARE HARD. LIVE NICE & NEVER DIE.
Drop 1. Q4
Be Super. Stay Nice.
Super Nice Really Is. Cultural Insight x Emotional Truth: Agencies chase cool, few stand for optimism. Merch: Reversible tote: black side says “Super,” inside says “Nice.” Or gloves : one black - Super, one white- Nice Execution: Guerilla kindness stunt — limited drops of “Nice Notes” taped to city corners.
Drop 2. Q1
Work Hard. Stay Nice. Fight Clean.
Super Nice opens a boxing gym for kindness. Cultural Insight x Emotional Truth: Work culture is obsessed with aggression again x we can fight hard but stay kind. Merch: Gym-meets-office gear: boxing wraps, metal lunchbox, sweat towels with manifesto print Execution: Pop-up “Nice Gym” - agency boxing ring for creative sparring and ideas, no punching
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GIFTING
Gifts can mean different things.
THE POWER OF NICE: GIVING BACK SEASON An annual Super Nice tradition that uses creativity as a form of generosity. Because gifts can mean different things —We can gift our clients something they’ll remember. Or we can gift our community something that matters.
The Nice Fire The creative agency that literally helps clients burn their stress
A designer burn kit to help clients ceremonially “let go” of stress, failures, or ideas that didn’t work this year.
National ‘Have a Nice Day’ is when we send it 11/17
The Nice Letterpress Super Nice brings back the art of thank-you with the world’s first analog empathy kit
Concept: A mini printing press in a box — to make it easy for clients to spread niceness themselves.Each box includes:
National ‘Have a Nice Day’ is when we send it 11/17
Warm Hands Project
Be Super. Stay Warm.
Give away limited-edition Super Nice gloves. Super Nice gives to local shelters or street-outreach orgs. Or we collect gloves to be sent to our office to send to local community in Atlanta.
The Power of Nice Playlist
Curated Spotify playlist by the Super Nice team of all our favorite Nice songs this holiday season. Use this as part of social where we can tell our favorite songs. Have each team member share a screenshot or reel clip: “My Nice Song of the Season is ____ because ____ Add a carousel of quotes like: “This track gets me in my flow.” — Jared“This one’s pure Power of Nice energy.” — Barry“My niece picked this one.” — Chiara 😎
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CLIENT RELATIONSHIPS
Baby Nice
Other moments Client gifts
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NEXT STEPS
PR Thought Leadership/POVs Awards Conferences Super Nice Site
What’s Next: